8XBet has formed a partnership with Manchester City FC as the brand becomes the official betting partner of the Premier League club in Asia. The gambling firm will gain exposure through LED signage in the Etihad Stadium and a presence in the region across digital assets and the club’s Cityzens platform. However, the new deal has brought some concerns to …
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VBET has made inroads on its sports marketing strategy in the French betting and gaming market, entering into partnership with Ligue 1 club OGC Nice. In pursuit of its objective to take on a ‘leading role on the French sports betting scene’, the operator’s deal with the top-flight team will include key branding and broadcasting caveats, with the company logo …
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Premier League side Everton FC has secured its highest ever value front-of-shirt deal with Stake.com. Labelled as the biggest main partner agreement in the club’s 144-year history, the deal will see the Stake.com brand featured on front of the men’s and women’s shirts, replacing last season’s sponsor Cazoo. In addition, the casino and sports betting platform’s branding will be visible …
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DCMS’ year-long review into football has concluded announcing the headline directive that an ‘independent regulator’ will be established to oversee and improve football’s relationship with fans, business and local communities. Tracey Crouch served as the Minister spearheading the review – with support from an expert panel – which began last May. The review formed part of the Conservative Party’s 2019 …
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The six Premier League clubs which participated in the breakaway European Super League (ESL) project earlier this year have agreed to a £20 million settlement. According to Sky Sports, the settlement between the clubs and the Premier League will ‘draw the line under’ the controversial proposed tournament, and amounts to roughly £3.5 million per team. Although the proposed tournament quickly …
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Oddschecker has published its betting review of the 2020/21 Premier League season, revealing that bet365 led the clickshare rankings table with 17.9% of on-site clicks. The Stoke-on-Trent-based operator’s footballing success mirrors its achievements at the Cheltenham Festival earlier this year, where Oddschecker announced it had generated 19.4% of all betslip clicks. However, despite topping the Premier League clickshare table, Dennis …
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Video game developer Epic Games and IMG, the company’s licensing representative, have united to integrate football into the free-to-play multiplayer game Fortnite. The IMG agency has signed deals with 23 clubs from the A-League, Bundesliga, Campeonato Brasileiro Série A, J1 League, La Liga, MLS, Premier League, Primeira Liga, Scottish Premiership and Serie A. On 23 January, Epic Games will launch …
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Kicking off 2021 with his Inside Edge analysis, Nick Haynes from Form Labs – a division of Bettorlogic – takes a look at the significance of being league leaders on New Year’s Day and whether this season is where value lies away from the top of the table. We are now exiting the most intense and challenging part of the …
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Rounding off the week with his Inside Edge analysis, Nick Haynes from Form Labs – a division of Bettorlogic – looks at how the festive period can ‘make or break’ a season, and why Sam Allardyce has his work cut out at West Brom. Who does the festive period suit best? A late Roberto Firmino winner at Anfield not only maintained …
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With confirmation that a limited number of fans will be able to return to live sporting events across parts of England, it looks like we could soon be enjoying that matchday experience once more. Nick Haynes from Form Labs explains why the lack of fans has also been a detriment to the home team advantage. We’re already a quarter of …
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