Premier League side Everton FC has secured its highest ever value front-of-shirt deal with Stake.com. Labelled as the biggest main partner agreement in the club’s 144-year history, the deal will see the Stake.com brand featured on front of the men’s and women’s shirts, replacing last season’s sponsor Cazoo. In addition, the casino and sports betting platform’s branding will be visible …
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Independent football regulator to be established out of fan-led review
DCMS’ year-long review into football has concluded announcing the headline directive that an ‘independent regulator’ will be established to oversee and improve football’s relationship with fans, business and local communities. Tracey Crouch served as the Minister spearheading the review – with support from an expert panel – which began last May. The review formed part of the Conservative Party’s 2019 …
Read More »Premier League ESL clubs agree on £20 million settlement
The six Premier League clubs which participated in the breakaway European Super League (ESL) project earlier this year have agreed to a £20 million settlement. According to Sky Sports, the settlement between the clubs and the Premier League will ‘draw the line under’ the controversial proposed tournament, and amounts to roughly £3.5 million per team. Although the proposed tournament quickly …
Read More »Oddschecker: bet365 tops Premier League clickshare table
Oddschecker has published its betting review of the 2020/21 Premier League season, revealing that bet365 led the clickshare rankings table with 17.9% of on-site clicks. The Stoke-on-Trent-based operator’s footballing success mirrors its achievements at the Cheltenham Festival earlier this year, where Oddschecker announced it had generated 19.4% of all betslip clicks. However, despite topping the Premier League clickshare table, Dennis …
Read More »Epic Games and IMG team up with football clubs for Fortnite release
Video game developer Epic Games and IMG, the company’s licensing representative, have united to integrate football into the free-to-play multiplayer game Fortnite. The IMG agency has signed deals with 23 clubs from the A-League, Bundesliga, Campeonato Brasileiro Série A, J1 League, La Liga, MLS, Premier League, Primeira Liga, Scottish Premiership and Serie A. On 23 January, Epic Games will launch …
Read More »Inside Edge: How important is it to be top of the table at the turn of the year?
Kicking off 2021 with his Inside Edge analysis, Nick Haynes from Form Labs – a division of Bettorlogic – takes a look at the significance of being league leaders on New Year’s Day and whether this season is where value lies away from the top of the table. We are now exiting the most intense and challenging part of the …
Read More »Inside Edge: Why Allardyce has a ‘serious’ job on his hands
Rounding off the week with his Inside Edge analysis, Nick Haynes from Form Labs – a division of Bettorlogic – looks at how the festive period can ‘make or break’ a season, and why Sam Allardyce has his work cut out at West Brom. Who does the festive period suit best? A late Roberto Firmino winner at Anfield not only maintained …
Read More »Inside Edge: Man City ‘too short’ for the title and the impact of fans on home advantage
With confirmation that a limited number of fans will be able to return to live sporting events across parts of England, it looks like we could soon be enjoying that matchday experience once more. Nick Haynes from Form Labs explains why the lack of fans has also been a detriment to the home team advantage. We’re already a quarter of …
Read More »Inside Edge: Do international breaks disrupt momentum?
Nick Haynes from Form Labs – a division of Bettorlogic – rounds off the week with a breakdown of the week’s sporting activity. He assesses whether there’s any truth to the idea that international breaks have a negative impact on domestic football and how Tottenham may fare against Manchester City. The international break can be perceived in different ways by …
Read More »BOSE Digital: Oddschecker breaks down ‘record-breaking’ Premier League campaign
‘Unexpected’ is arguably one of the buzzwords that comes to mind when discussing the 2019/20 Premier League season, with bookmakers and fans surprised at league outcomes, the length of the season and the performance of some of the league’s biggest teams. Delivering a keynote speech on day two of the Betting on Sports Europe – Digital, James Tippett, Commercial Executive …
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