Tag Archives: Keith O’Loughlin

Xtremepush secures ‘OpenMarket’ supplier accreditation  

Xtremepush, a supplier of multi-channel marketing solutions and customer engagement tools, has achieved a major industry objective by securing its validation as a Scientific Games’ (SG) ‘OpenMarket’ partner. The development sees Xtremepush’s full suite of marketing tools for customer personalisation and campaign targeting made available to SG partners through OpenMarket  – the Nasdaq technology group’s ‘one-stop marketplace’ for online gambling  …

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SG ramps up digital expansion with Nederlandse Loterij deal

Scientific Games (SG) has accelerated its digital expansion after confirming a new agreement with the National Lottery in Netherlands, Nederlandse Loterij, to supply its sports betting product suite. Building on a long-term partnership with the lottery, SG has now gone live with its full digital sports betting solution, in an agreement that covers the supplier’s managed trading services and access …

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SG OpenMarket approval sees SportCaller expand FTP distribution capacity

Free-to-play (FTP) sports-game studio SportCaller has broadened its global distributional scope after partnering with Scientific Games (SG). This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here. As part of the agreement, SportCaller’s FTP product portfolio will be made available to a new network of operators via SG’s new ‘OpenMarket’ platform. Cillian Barry, …

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Scientific Games bolsters virtuals portfolio with Legends Racing addition

Scientific Games has signed a new partnership with Racecourse Media Group (RMG) to add its new ‘Legends Racing Series’ from Quantum Leap Solutions (QLS) to its OpenMarket sports content offering. Legends Racing will bring together a number of racing veterans from the last 50 years into a single database of 9,000 horses, plus jockeys such as Lester Piggott, Willie Carson …

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Royal Ascot generates ‘record number of transactions’ for SG’s OpenSports

Despite this year’s Royal Ascot taking place behind closed doors, Scientific Games reported a ‘record breaking’ number of account transactions across its OpenSports platform on the first day of the meeting. The sports betting technology provider recorded a 44% increase in the volume of bets placed on the opening day of the event when compared to last year. Meanwhile, there …

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SBC Magazine Issue 9: Esports future, online shift and Brazil betting soap opera

SBC Magazine

The future for esports betting, the regulatory soap opera in Brazil, a new COO for LeoVegas and how online gaming can drive the industry’s comeback are just some of the key topics in Issue 9 of SBC Magazine. Available to view online HERE, we start by analysing Sergey Portnov’s “calculated risk” approach to Parimatch leadership, before reflecting on how Carsten Koerl …

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Alternative betting markets: short-term filler or long-term fixture?


Non traditional sports betting content ranging from table tennis to Nicaraguan or Belarusian soccer and Taiwanese baseball have been unexpectedly thrust into the spotlight for sports betting operators hoping to salvage some of the revenues lost to COVID-19. Yet, are these ‘niche’ sports just short-term filler for sports betting operators, or should we expect to see them as part of …

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Scientific Games seeks next level recommendations with Vaix.ai

Scientific Games Corporation has announced its latest digital partnership with artificial intelligence (AI) engine Vaix.ai that is set to offer personalised recommendations and tailored betting choices to sports bettors through the OpenMarket branch of the firm’s OpenSports product suite. As a result, Vaix.ai will now utilize an AI model through the product suite to enhance sports betting experiences by providing sports, league, team, …

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BoyleSports upgrades retail displays with Scientific Games ‘Promote’

BoyleSports has continued the revamp of its in-store betting experience by upgrading its betting shop monitors with the Scientific Games’ ‘Promote’ screen management solution. Designed to better inform punters on betting shop content and upcoming events, the Promote display management solution will allow betting shop management to present sports data in a sleek and intuitive manner. BoyleSports retail management tested Scientific Games’ …

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WATCH: Scientific Games delivers sports betting aggregation first with OpenMarket


Scientific Games is now ready to deliver “rapid innovation” to its customers through OpenMarket, a first aggregation platform for sports betting “anywhere on the planet”. Launched at this month’s ICE London (see video above), OpenMarket has become the sixth component of the OpenSports sportsbook solution for the online arm of Scientific Games. Keith O’Loughlin, SVP for Sportsbook, Digital for Scientific …

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