Tag Archives: Keith O’Loughlin

Keith O’Loughlin, SG Digital: Reimagining Scoreboards

Scoreboards

SG Digital SVP Keith O’Loughlin explores the importance of streamlined visualized data for sports bettors.  As sports betting continues its growth, both in established markets and in the rapidly expanding U.S. space, focus shifts from launches and go-lives to providing unparalleled player experiences. The entertainment landscape is constantly evolving, and with the upward trajectory of the U.S. sports ecosystem, player-centric …

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SG Digital launches ‘next level’ scorecards Match HQ

SG Digital

Delivering new ‘player first engagements’ and dynamics across its sportsbook network, SG Digital – the interactive arm of Nasdaq-listed Scientific Games Corporation (SGC) – has launched new live score product ‘Match HQ’. Match HQ offers a diverse range of match tailored scoreboard cards for US and European sports audiences. It has been developed by SG Digital’s innovation studio Red7, offering sportsbook clients …

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Betting on Sports to deliver biggest ever exhibition space

With just over three months to go until the doors open at Betting on Sports, time is running out for companies to book their spot. Giving the chance to meet and talk to over 160 gambling operators, Betting on Sports – which returns to Olympia London from 17-20 September – is now firmly established as the leading sports betting industry …

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Keith O’Loughlin, SG Digital: Bringing five key modules under the OpenSports umbrella

Scoreboards

SG Digital has reorganised its set of sports betting products into five OpenSports modules that can be “mixed and matched” to meet the specific needs of a customer. We spoke to Keith O’Loughlin, SVP of Sportsbook and Platforms at SG Digital, to find out more about the new set up, how it benefits the company’s existing partners, and why it …

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SG Digital: The tech tools and knowledge to “win” in the US sports betting market

Scoreboards

SG Digital’s Keith O’Loughlin said that the technology behind the recent OpenSports rebrand is “underpinned” by an OpenAccelerate program that helps an operator get to market quickly, run its day-to-day operations, and “win” in the market. Speaking at last month’s Betting on Sports America conference, O’Loughlin said that OpenAccelerate provides vital support to the “four key pillars” of this new …

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Scientific Games marks new sportsbook era launching OpenSports suite

Nasdaq-listed gambling technology group Scientific Games Corporation (SGC) has detailed a new dawn for its SG Digital division, launching new vertical ‘OpenSports’ – an ‘unparalleled suite’ which will maintain its entire sports betting product inventory. Updating the market, SGC states that the launch of OpenSports marks ‘the transformation of its Sportsbook product vision’, delivering an enhanced stack of solutions and …

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SG’s OpenBet sees Aintree traffic grow on a “monumental scale”

Betting-based transactions for Scientific Games around last week’s Randox Health Grand National more than doubled that of the world’s leading online retailer on Cyber Monday. The sportsbook platform provider saw more than 37.4 million bets placed throughout the three-day festival, with 14.5 million of those bets placed via Scientific Games’ product suite OpenBet on the showcase Grand National race. Scientific …

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Scientific Games signs five-year extension with Danske Spil

Sylwan - Handshake - Hand holding on black background

Scientific Games has strengthened its relationship with Danske Spil after signing a five-year extension to power an enhanced sportsbook for the operator. The extension will see SG Digital – the Group’s digital division – continue to play an integral role in the delivery of sports betting for Danske Spil, having been a trusted partner to the state-owned Danish operator since …

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SG Digital passes Cheltenham Festival test with flying colours

Cheltenham - Copyright: argus456 / 123RF Stock Photo

SG Digital, the interactive division of Scientific Games, has published its trading data from last week’s 2019 Cheltenham Festival (12-15 March) detailing that its OpenBet sportsbook platforms processed a combined 48 million bets during the event. Servicing the industry’s largest portfolio of tier-1 sportsbook clients during the flagship week of UK racing, SG Digital states that its OpenBet systems maintained a …

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SBC-QT: Does football and betting go hand-in-hand?

With only a few days until the sixth edition of SBC’s Betting on Football, we have been chatting with our sponsors to chat about a handful of the topics that will be discussed in our six tracks at the event, ranging from new technologies to the way betting and football interact with one another. In this SBC’s Question Time, we honed …

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