Tag Archives: Keith O’Loughlin

Scientific Games’ OpenSports finds more success at Grand National

Scientific Games has broken its records again in 2021, this time at the Grand National at Aintree Racecourse on Saturday, building on the success of its OpenSports platform at the Cheltenham Festival. The Nasdaq registered firm reported over 50 million bets placed through OpenSports, utilised by a range of online and retail operators, with over 19 million bets placed on …

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Scientific Games reports ‘record breaking’ volume of Cheltenham bets

Scientific Games processed a ‘record volume of bets’ throughout last week’s Cheltenham Festival, reporting a ‘huge uplift’ of 53% on its OpenSports platform. The OpenSports solution is used by a number of leading sports betting operators including William Hill, Entain’s Ladbrokes and Coral brands and Flutter Entertainment’s Paddy Power and Betfair companies. In addition to the 53% increase in betting …

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AretoNet joins Scientific Games’ OpenArena

AretoNet joins Scientific Games’ OpenArena

AretoNet has become the latest company to make its service available via Scientific Games’ OpenArena, formerly OpenMarket. Through this new partnership, SG’s partners will gain access to AretoNet’s full suite of real-time data analytics, business intelligence, segmentation and marketing automation features. “AretoNet’s easy to use, advanced toolset combined with its cost-effective pricing, were all key elements in bringing them into …

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Scientific Games appoints Glen Saville as global trading lead

Scientific Games has appointed Glen Saville as its new Senior Director, Global Trading, taking over from Benjie Cherniak. Based in Las Vegas, he will be responsible for growing Scientific Games’ global trading business overseeing Don Best Sports and SG’s European operations to offer a seamless, industry-leading service. With a wealth of operator experience within the global sports betting industry, Saville’s arrival adds strength to the …

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OtherLevels enters the OpenArena with Scientific Games

Scientific Games has expanded the capacity of its sports betting aggregation platform OpenArena (formerly OpenMarket) by providing its partners with access to OtherLevels’ customer engagement solution. Launched in 2020, OpenArena is a ‘one-stop marketplace’ providing access to products from Scientific Games and its portfolio of partners, including those focused on sports betting intelligence, as well as data feeds and trading …

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SG offers Highlight Games content via OpenArena

SG offers Highlight Games content via OpenArena

Scientific Games (SG) has agreed to distribute video virtual sports and instant win products from Highlight Games via its OpenArena platform. Through the agreement, games including NBA Last 60, NBA Winning Hoops, IIHF World Championships Ice Hockey as well as English, Italian variants of Highlight Games’ Soccerbet product will be made available to SG’s network of clients. “Scientific Games prides …

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Genius secures official data and trading coverage on OpenSports platform

Scientific Games (SG) and Genius Sports have significantly expanded their existing sportsbook services agreement, allowing Betgenius’ live data and trading solutions to be made fully available across SG’s ‘OpenSports’ platform.  The new partnership arrangement will see all OpenSports customers directly serviced with Genius’ in-game content and officially sourced sports data (excluding US pro-leagues), allowing SG clients to secure and optimise …

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OpenSports processes record Melbourne Cup betting numbers

Melbourne Cup - Jockey Jye McNeil holds the Lexus Melbourne Cup after riding Twilight Payment to victory in race 7, The Lexus Melbourne Cup, during Melbourne Cup Day at Flemington Racecourse in Melbourne, Tuesday, November 3, 2020. (AAP Image/Racing Photos, Scott Barbour) NO ARCHIVING, EDITORIAL USE ONLY ** STRICTLY EDITORIAL USE ONLY, NO COMMERCIAL USE, NO BOOKS **

SG Digital processed a record-breaking number of bets for its OpenSports customers during yesterday’s Melbourne Cup, despite Australia’s most famous annual thoroughbred horse race taking place behind closed doors. OpenSports is the full package sportsbook solution for SG Digital, the digital division of Scientific Games, with wagers processed through the OpenBet betting engine. Compared with the 2019 event, there were …

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Betting CEOs expected ‘no soft landing’ for 2020

Betting’s C-level agenda holds no respite, as European markets prepare for another round of COVID-19 restrictions and lockdown enforcements.    Moderating a CEO panel at this morning’s Betting on Sports Europe – Digital, Keith O’Loughlin, SVP of Sportsbook & Platforms for SG Digital, asked participants whether a second wave has created further disruptions for betting returning to any semblance of normality. …

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Betsson bolsters US vision with Scientific Games’ OpenTrade systems

Betsson AB has announced a major product upgrade after integrating Scientific Games’ ‘OpenTrade’ systems across its sportsbook platforms. The new integration will allow Betsson to significantly advance its US sports trading capabilities as it plans to launch its first US sportsbook property in partnership with Colorado’s Dostal Alley Casino during the first-half of 2021 trading (partnership pending regulatory approval).  Moving …

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