Tag Archives: Keith O’Loughlin

OtherLevels enters the OpenArena with Scientific Games

Scientific Games has expanded the capacity of its sports betting aggregation platform OpenArena (formerly OpenMarket) by providing its partners with access to OtherLevels’ customer engagement solution. Launched in 2020, OpenArena is a ‘one-stop marketplace’ providing access to products from Scientific Games and its portfolio of partners, including those focused on sports betting intelligence, as well as data feeds and trading …

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SG offers Highlight Games content via OpenArena

SG offers Highlight Games content via OpenArena

Scientific Games (SG) has agreed to distribute video virtual sports and instant win products from Highlight Games via its OpenArena platform. Through the agreement, games including NBA Last 60, NBA Winning Hoops, IIHF World Championships Ice Hockey as well as English, Italian variants of Highlight Games’ Soccerbet product will be made available to SG’s network of clients. “Scientific Games prides …

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Genius secures official data and trading coverage on OpenSports platform

Scientific Games (SG) and Genius Sports have significantly expanded their existing sportsbook services agreement, allowing Betgenius’ live data and trading solutions to be made fully available across SG’s ‘OpenSports’ platform.  The new partnership arrangement will see all OpenSports customers directly serviced with Genius’ in-game content and officially sourced sports data (excluding US pro-leagues), allowing SG clients to secure and optimise …

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OpenSports processes record Melbourne Cup betting numbers

Melbourne Cup - Jockey Jye McNeil holds the Lexus Melbourne Cup after riding Twilight Payment to victory in race 7, The Lexus Melbourne Cup, during Melbourne Cup Day at Flemington Racecourse in Melbourne, Tuesday, November 3, 2020. (AAP Image/Racing Photos, Scott Barbour) NO ARCHIVING, EDITORIAL USE ONLY ** STRICTLY EDITORIAL USE ONLY, NO COMMERCIAL USE, NO BOOKS **

SG Digital processed a record-breaking number of bets for its OpenSports customers during yesterday’s Melbourne Cup, despite Australia’s most famous annual thoroughbred horse race taking place behind closed doors. OpenSports is the full package sportsbook solution for SG Digital, the digital division of Scientific Games, with wagers processed through the OpenBet betting engine. Compared with the 2019 event, there were …

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Betting CEOs expected ‘no soft landing’ for 2020

Betting’s C-level agenda holds no respite, as European markets prepare for another round of COVID-19 restrictions and lockdown enforcements.    Moderating a CEO panel at this morning’s Betting on Sports Europe – Digital, Keith O’Loughlin, SVP of Sportsbook & Platforms for SG Digital, asked participants whether a second wave has created further disruptions for betting returning to any semblance of normality. …

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Betsson bolsters US vision with Scientific Games’ OpenTrade systems

Betsson AB has announced a major product upgrade after integrating Scientific Games’ ‘OpenTrade’ systems across its sportsbook platforms. The new integration will allow Betsson to significantly advance its US sports trading capabilities as it plans to launch its first US sportsbook property in partnership with Colorado’s Dostal Alley Casino during the first-half of 2021 trading (partnership pending regulatory approval).  Moving …

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Xtremepush secures ‘OpenMarket’ supplier accreditation  

Xtremepush, a supplier of multi-channel marketing solutions and customer engagement tools, has achieved a major industry objective by securing its validation as a Scientific Games’ (SG) ‘OpenMarket’ partner. The development sees Xtremepush’s full suite of marketing tools for customer personalisation and campaign targeting made available to SG partners through OpenMarket  – the Nasdaq technology group’s ‘one-stop marketplace’ for online gambling  …

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SG ramps up digital expansion with Nederlandse Loterij deal

Scientific Games (SG) has accelerated its digital expansion after confirming a new agreement with the National Lottery in Netherlands, Nederlandse Loterij, to supply its sports betting product suite. Building on a long-term partnership with the lottery, SG has now gone live with its full digital sports betting solution, in an agreement that covers the supplier’s managed trading services and access …

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SG OpenMarket approval sees SportCaller expand FTP distribution capacity

Free-to-play (FTP) sports-game studio SportCaller has broadened its global distributional scope after partnering with Scientific Games (SG). This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here. As part of the agreement, SportCaller’s FTP product portfolio will be made available to a new network of operators via SG’s new ‘OpenMarket’ platform. Cillian Barry, …

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Scientific Games bolsters virtuals portfolio with Legends Racing addition

Scientific Games has signed a new partnership with Racecourse Media Group (RMG) to add its new ‘Legends Racing Series’ from Quantum Leap Solutions (QLS) to its OpenMarket sports content offering. Legends Racing will bring together a number of racing veterans from the last 50 years into a single database of 9,000 horses, plus jockeys such as Lester Piggott, Willie Carson …

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