Tag Archives: Keith O’Loughlin

Keith O’Loughlin, SG Digital: Bringing five key modules under the OpenSports umbrella

OpenSports

SG Digital has reorganised its set of sports betting products into five OpenSports modules that can be “mixed and matched” to meet the specific needs of a customer. We spoke to Keith O’Loughlin, SVP of Sportsbook and Platforms at SG Digital, to find out more about the new set up, how it benefits the company’s existing partners, and why it …

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SG Digital: The tech tools and knowledge to “win” in the US sports betting market

OpenSports

SG Digital’s Keith O’Loughlin said that the technology behind the recent OpenSports rebrand is “underpinned” by an OpenAccelerate program that helps an operator get to market quickly, run its day-to-day operations, and “win” in the market. Speaking at last month’s Betting on Sports America conference, O’Loughlin said that OpenAccelerate provides vital support to the “four key pillars” of this new …

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Scientific Games marks new sportsbook era launching OpenSports suite

Nasdaq-listed gambling technology group Scientific Games Corporation (SGC) has detailed a new dawn for its SG Digital division, launching new vertical ‘OpenSports’ – an ‘unparalleled suite’ which will maintain its entire sports betting product inventory. Updating the market, SGC states that the launch of OpenSports marks ‘the transformation of its Sportsbook product vision’, delivering an enhanced stack of solutions and …

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SG’s OpenBet sees Aintree traffic grow on a “monumental scale”

Betting-based transactions for Scientific Games around last week’s Randox Health Grand National more than doubled that of the world’s leading online retailer on Cyber Monday. The sportsbook platform provider saw more than 37.4 million bets placed throughout the three-day festival, with 14.5 million of those bets placed via Scientific Games’ product suite OpenBet on the showcase Grand National race. Scientific …

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Scientific Games signs five-year extension with Danske Spil

Danske Spil - Handshake - Hand holding on black background

Scientific Games has strengthened its relationship with Danske Spil after signing a five-year extension to power an enhanced sportsbook for the operator. The extension will see SG Digital – the Group’s digital division – continue to play an integral role in the delivery of sports betting for Danske Spil, having been a trusted partner to the state-owned Danish operator since …

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SG Digital passes Cheltenham Festival test with flying colours

Cheltenham - Copyright: argus456 / 123RF Stock Photo

SG Digital, the interactive division of Scientific Games, has published its trading data from last week’s 2019 Cheltenham Festival (12-15 March) detailing that its OpenBet sportsbook platforms processed a combined 48 million bets during the event. Servicing the industry’s largest portfolio of tier-1 sportsbook clients during the flagship week of UK racing, SG Digital states that its OpenBet systems maintained a …

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SBC-QT: Does football and betting go hand-in-hand?

With only a few days until the sixth edition of SBC’s Betting on Football, we have been chatting with our sponsors to chat about a handful of the topics that will be discussed in our six tracks at the event, ranging from new technologies to the way betting and football interact with one another. In this SBC’s Question Time, we honed …

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Are we at peak betting? Find out at Betting on Football

Has the industry reached peak betting when it comes to technological innovations? That’s the question that will be asked on the first panel session of the ‘Leadership & Vision’ track (Wednesday 20 March) at next week’s Betting on Football conference. The subject matter – Peak betting – are economies of scale causing stagnation? – forms much needed executive debate and …

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Keith O’Loughlin, SG Digital: Focusing on next level player experiences

SG Digital

We spoke to Keith O’Loughlin, SVP – Sportsbook at SG Digital – the digital division of Scientific Games confirmed as a ‘Headline Sponsor’ for this month’s Betting on Football conference. Ahead of the event, which takes place at Chelsea FC’s Stamford Bridge from 19-22 March, we asked him about SG Digital’s #bofcon exhibition plans, what parts of the conference agenda …

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WATCH: SG Digital – The sports betting experience of the future

SG Digital future

Keith O’Loughlin, SVP of Sportsbook at SG Digital, has predicted a future for sports betting where a majority of bets placed will be created uniquely. In an interview completed at the ICE exhibition, O’Loughlin tracked the evolution of sports betting, specifically in terms of events, markets and prices provided to the end customer. He said this journey, which started with …

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