SBC News Voice of the Sports Betting Industry
Scientific Games (SG) and Genius Sports have significantly expanded their existing sportsbook services agreement, allowing Betgenius’ live data and trading solutions to be made fully available across SG’s ‘OpenSports’ platform.
The new partnership arrangement will see all OpenSports customers directly serviced with Genius’ in-game content and officially sourced sports data (excluding US pro-leagues), allowing SG clients to secure and optimise their betting markets.
SG’s sportsbook partners will be instantly covered by Betgenius’ entire portfolio of official data rights, while also receiving premium API feeds on the Premier League, Serie A and the Bundesliga, as well as FIBA basketball, FIVB volleyball and NASCAR racing.
Expanding its partnership with Genius Sports Group, SG explained that OpenSports had undertaken its biggest data integration with a third-party services provider.
“Genius Sports Group offers a vast array of in-game content which will further our already market-leading offering,” said Keith O’Loughlin, SVP Sportsbook, Digital at Scientific Games.
“There is an extremely high fluidity level brought by the sporting calendar, and our technology is unrivalled in matching these levels with the integrity, robustness and scalability that the OpenSports platform provides.
“With Genius Sports Group’s LiveData and LiveTrading services being integrated into our solution, the technology continues to evolve and become more exciting to our players.”
Moving forward, sportsbooks operating on the SG OpenSports platform will gain access to Genius Sports Group’s LiveData and LiveTrading solutions, which are trusted by more than 150 betting brands worldwide.
Genius noted the significance of the agreement, with the partnership building on the firm’s commercial momentum and underlining its technology credentials.
It comes at a time when Genius Sports is pursuing an imminent New York Stock Exchange (NYSE) listing with new special purpose acquisition company (SPAC) dMY Technology.
Jack Davison, Chief Commercial Officer at Genius Sports Group added: “This partnership will ensure Scientific Games’ partners get all the benefits of the world’s finest sports content – from maximum market up-time to increased margins – delivered in a way which is tailored to their own specific trading strategy.
“No matter where in the world you are operating, these are vital components of success in today’s sports betting industry.”
