SBC News Voice of the Sports Betting Industry
AretoNet has become the latest company to make its service available via Scientific Games’ OpenArena, formerly OpenMarket.
Through this new partnership, SG’s partners will gain access to AretoNet’s full suite of real-time data analytics, business intelligence, segmentation and marketing automation features.
“AretoNet’s easy to use, advanced toolset combined with its cost-effective pricing, were all key elements in bringing them into the OpenArena solution,” said Keith O’Loughlin, SVP Sportsbook, Digital at Scientific Games.
“Their commitment to ongoing innovation and platform development has put them at the forefront of the analytics and intelligence platform sector for sports betting.”
Launched in 2020, OpenArena is a ‘one-stop marketplace’ for SG’s clients which aims to ‘provide customers with the greatest depth of supplier choice helping them to grow their sportsbook’.
AretoNet has also agreed to support data streaming and personalisation for OpenArena users, which will be complemented by access to core business KPIs and tools to create segmentation for remarketing.
Justin Farrugia, CEO and co-founder of AretoNet, added: “We are thrilled to be partnering with Scientific Games, an indisputable world-leader in gaming technology. A solution like ours is a vital component of a modern operator’s tech stack, reducing the need for multiple point solutions and simplifying the chain of systems that an operator relies on.
“The potential impact of our combined technologies on mutual clients is massive. From a growth perspective, this partnership is very exciting. Scientific Games is well established in North America and we are firmly positioning us both to meet the growing needs of operators starting out in the newly regulated states.”
