SBC News Voice of the Sports Betting Industry
Free-to-play (FTP) sports-game studio SportCaller has broadened its global distributional scope after partnering with Scientific Games (SG).
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As part of the agreement, SportCaller’s FTP product portfolio will be made available to a new network of operators via SG’s new ‘OpenMarket’ platform.
Cillian Barry, MD at SportCaller, said: “Despite some sustained success and consistent growth, you should never rest on your laurels in this industry. That is why this third-party collaboration with a sportsbook provider as esteemed as Scientific Games made such strategic sense.
“Sportsbooks worldwide can now effortlessly expand their portfolio through OpenMarket, with this sports betting content aggregation platform affording easy access to the best products on the market, featuring FTP and other core igaming verticals.
“Scientific Games remains one of the world’s leading names in digital gaming. So, we look forward to growing our global influence and seeing how our localised games perform in diverse territories which, in some cases, break new ground for us.”
Launched at the start of the year, the OpenMarket platform serves as global betting’s first content aggregation solution for sportsbook incumbents, with SG providing an instant portfolio of betting products and services to partners.
Delivered through a single API integration, SG’s sportsbook partners can directly enhance their betting inventories through products related to data services, virtual sports content, media and live streaming.
Betting innovation studio SportCaller has developed the industry’s most comprehensive catalogue of FTP games, designed to cost effective engage and reactivate players with bookmaker markets, whilst reducing bonus incentive costs and resources.
Keith O’Loughlin, SVP Sportsbook, Digital for Scientific Games, added: “As the market leader in the emerging, dynamic Free-to-Play vertical, SportCaller was a logical choice as an OpenMarket partner.
“They deliver a myriad of Free-to-Play games for assorted operators, from traditional jackpot and attainable-prize games for retention and responsible play, right through to light-touch quizzes and casual games.
“OpenMarket has assembled a plethora of innovative key assets for sportsbooks – from data to streaming, scoreboards, CRM and, of course, the Free-to-Play games led by SportCaller. These assets are already revenue-generating for our operators, so we’re thrilled with the early international reception from our growing global association of betting partners.”
