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Keith O’Loughlin
SBC Magazine
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Featured News
Time to read: 3 min
SBC Magazine Issue 9: Esports future, online shift and Brazil betting soap opera
June 4, 2020
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Features
Time to read: 5 min
Alternative betting markets: short-term filler or long-term fixture?
May 12, 2020
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Technology
Time to read: 2 min
Scientific Games seeks next level recommendations with Vaix.ai
March 3, 2020
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UK
Time to read: 2 min
BoyleSports upgrades retail displays with Scientific Games 'Promote'
February 28, 2020
OpenMarket
01:49
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Europe
Time to read: 2 min
WATCH: Scientific Games delivers sports betting aggregation first with OpenMarket
February 18, 2020
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Esports
Time to read: 2 min
Scientific Games boosts esports portfolio with GameScoreKeeper deal
February 11, 2020
SBC Magazine
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Featured News
Time to read: 3 min
DOWNLOAD: Superbet CEO stars in first SBC Magazine for 2020
January 28, 2020
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Europe
Time to read: 4 min
SBC’s Year In Review: November's big betting news
December 30, 2019
OpenMarket
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Features
Time to read: 6 min
Keith O’Loughlin: The four pillars supporting state lottery success for Scientific Games
November 28, 2019
Melbourne
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Sportsbook
Time to read: 2 min
OpenSports hits 35,000 bets per minute high for Melbourne Cup
November 14, 2019
innovation
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Features
Time to read: 10 min
What drives betting innovation: operators, players or suppliers?
November 6, 2019
Nederlandse Loterij
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Sportsbook
Time to read: 2 min
Scientific Games adds sports betting to Dutch Lottery deal
October 11, 2019
Scoreboards
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Features
Time to read: 4 min
Keith O’Loughlin, SG Digital: Reimagining Scoreboards
August 28, 2019
SG Digital
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Europe
Time to read: 2 min
SG Digital launches 'next level' scorecards Match HQ
July 15, 2019
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Events
Time to read: 3 min
Betting on Sports to deliver biggest ever exhibition space
June 14, 2019
Scoreboards
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Features
Time to read: 4 min
Keith O’Loughlin, SG Digital: Bringing five key modules under the OpenSports umbrella
May 22, 2019
Scoreboards
03:35
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Features
Time to read: 2 min
SG Digital: The tech tools and knowledge to “win” in the US sports betting market
May 7, 2019
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Technology
Time to read: 2 min
Scientific Games marks new sportsbook era launching OpenSports suite
April 23, 2019
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Sportsbook
Time to read: 2 min
SG's OpenBet sees Aintree traffic grow on a "monumental scale"
April 9, 2019
Aquarius - Handshake - Hand holding on black background
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Sportsbook
Time to read: 2 min
Scientific Games signs five-year extension with Danske Spil
April 2, 2019
Cheltenham - Copyright: argus456 / 123RF Stock Photo
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Sportsbook
Time to read: 2 min
SG Digital passes Cheltenham Festival test with flying colours
March 22, 2019
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Interviews
Time to read: 3 min
SBC-QT: Does football and betting go hand-in-hand?
March 15, 2019
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1
Southampton is latest Midnite target in operator’s Championship takeover
2
National Lottery to join +$1bn Powerball on 21 July
3
The conversational sportsbook has arrived
4
BOYLE Sports CEO on retail empire expansion as firm opens 400th shop at Galway Racecourse
5
Gambling Commission settles plans to proceed with FRAs programme
6
UKGC to deliver critical update on customer 'affordability checks'
7
Italy to review bill on 2% football bets tax and new accountability rules  
8
Dutch Supreme Court dismisses pre-regulation claims against operators
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The Rock of Gibraltar
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Featured News
Time to read: min
Gibraltar makes history with exclusive predictions market regulatory regime
July 13, 2026
The UKGC logo
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UK
Time to read: min
Gambling Commission settles plans to proceed with FRAs programme
July 7, 2026
01:48
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Features
Time to read: min
'But Our Current Tech Works Fine': Why operators need to stop fearing affiliate platform migration
July 2, 2026
First Pitch Competition Open
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Featured News
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SBC Summit’s First Pitch open for applications
June 30, 2026