SBC News Voice of the Sports Betting Industry
Despite this year’s Royal Ascot taking place behind closed doors, Scientific Games reported a ‘record breaking’ number of account transactions across its OpenSports platform on the first day of the meeting.
The sports betting technology provider recorded a 44% increase in the volume of bets placed on the opening day of the event when compared to last year. Meanwhile, there was also an 18% increase in the stakes.
Keith O’Loughlin, SVP Sportsbook, Digital at Scientific Games, said: “Royal Ascot has always been an important fixture in the sporting calendar, but this year’s meeting has held even more significance given the current climate.
“Our figures show that there’s pent-up demand from bettors for unmissable sports events such as Royal Ascot. I’m delighted to report that OpenSports™ has delivered scale and stability for our customers following this increase in wagering activity.”
The OpenSports solution has four core products headlined by OpenBet (betting engine), but also including OpenPlatform (player account management), OpenTrade (trading services powered by Don Best) and OpenEngage – a front-end customisation tool.
These four are joined by two supporting products in OpenAccelerate and OpenMarket, a first aggregation platform for sports betting launched at this year’s ICE.
Operators have had to find new ways to celebrate this year’s Royal Ascot meeting. Earlier this week, the UK Tote Group confirmed that its Tote Superpools markets would be available for all 36 festival races, while Fitzdares revealed it had launched a national ‘luxury brand advertising campaign’.
