Tag Archives: Keith O’Loughlin

SG’s OpenBet sees Aintree traffic grow on a “monumental scale”

Betting-based transactions for Scientific Games around last week’s Randox Health Grand National more than doubled that of the world’s leading online retailer on Cyber Monday. The sportsbook platform provider saw more than 37.4 million bets placed throughout the three-day festival, with 14.5 million of those bets placed via Scientific Games’ product suite OpenBet on the showcase Grand National race. Scientific …

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Scientific Games signs five-year extension with Danske Spil

Aquarius - Handshake - Hand holding on black background

Scientific Games has strengthened its relationship with Danske Spil after signing a five-year extension to power an enhanced sportsbook for the operator. The extension will see SG Digital – the Group’s digital division – continue to play an integral role in the delivery of sports betting for Danske Spil, having been a trusted partner to the state-owned Danish operator since …

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SG Digital passes Cheltenham Festival test with flying colours

Cheltenham - Copyright: argus456 / 123RF Stock Photo

SG Digital, the interactive division of Scientific Games, has published its trading data from last week’s 2019 Cheltenham Festival (12-15 March) detailing that its OpenBet sportsbook platforms processed a combined 48 million bets during the event. Servicing the industry’s largest portfolio of tier-1 sportsbook clients during the flagship week of UK racing, SG Digital states that its OpenBet systems maintained a …

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SBC-QT: Does football and betting go hand-in-hand?

With only a few days until the sixth edition of SBC’s Betting on Football, we have been chatting with our sponsors to chat about a handful of the topics that will be discussed in our six tracks at the event, ranging from new technologies to the way betting and football interact with one another. In this SBC’s Question Time, we honed …

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Are we at peak betting? Find out at Betting on Football

Has the industry reached peak betting when it comes to technological innovations? That’s the question that will be asked on the first panel session of the ‘Leadership & Vision’ track (Wednesday 20 March) at next week’s Betting on Football conference. The subject matter – Peak betting – are economies of scale causing stagnation? – forms much needed executive debate and …

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Keith O’Loughlin, SG Digital: Focusing on next level player experiences

SG Digital

We spoke to Keith O’Loughlin, SVP – Sportsbook at SG Digital – the digital division of Scientific Games confirmed as a ‘Headline Sponsor’ for this month’s Betting on Football conference. Ahead of the event, which takes place at Chelsea FC’s Stamford Bridge from 19-22 March, we asked him about SG Digital’s #bofcon exhibition plans, what parts of the conference agenda …

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WATCH: SG Digital – The sports betting experience of the future

SG Digital future

Keith O’Loughlin, SVP of Sportsbook at SG Digital, has predicted a future for sports betting where a majority of bets placed will be created uniquely. In an interview completed at the ICE exhibition, O’Loughlin tracked the evolution of sports betting, specifically in terms of events, markets and prices provided to the end customer. He said this journey, which started with …

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SG Digital secures Headline Sponsor spot for Betting on Sports America

SG Digital

SG Digital has been confirmed as a Headline Sponsor for the biggest ever dedicated sports betting industry event in the US – Betting on Sports America. SBC, which celebrated its 10th birthday at this month’s ICE London, now runs the three biggest global sports betting trade events – Betting on Sports, Betting on Football and Betting on Sports America. Taking …

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WATCH: USA will be the biggest regulated sports betting market in the world within five years

Ahead of April’s Betting on Sports America conference and exhibition, SBC continues its look at the US market and revisits H2 Gambling Capital’s David Henwood‘s thoughts about the potential size of the US market. Filmed at Betting on Sports Conference 2018  in London last September, Henwood reveals that his firm thinks that the illegal offshore market is even bigger than …

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‘Caesars delivery’ a major milestone for SG Digital’s US ambitions

Gearing towards the close of a landmark year for Scientific Games Corporation (SGC), the US Nasdaq gambling technology group announces that it has completed the roll-out of its SG Digital managed-trading-services (MTS) for its Caesars contracts in New Jersey and Mississippi. Updating the market, SG Digital completes a key delivery project for 2018, with the new sportsbook properties of Caesars …

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