Scientific Games has signed a new partnership with Racecourse Media Group (RMG) to add its new ‘Legends Racing Series’ from Quantum Leap Solutions (QLS) to its OpenMarket sports content offering. Legends Racing will bring together a number of racing veterans from the last 50 years into a single database of 9,000 horses, plus jockeys such as Lester Piggott, Willie Carson …
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Despite this year’s Royal Ascot taking place behind closed doors, Scientific Games reported a ‘record breaking’ number of account transactions across its OpenSports platform on the first day of the meeting. The sports betting technology provider recorded a 44% increase in the volume of bets placed on the opening day of the event when compared to last year. Meanwhile, there …
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The future for esports betting, the regulatory soap opera in Brazil, a new COO for LeoVegas and how online gaming can drive the industry’s comeback are just some of the key topics in Issue 9 of SBC Magazine. Available to view online HERE, we start by analysing Sergey Portnov’s “calculated risk” approach to Parimatch leadership, before reflecting on how Carsten Koerl …
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Non traditional sports betting content ranging from table tennis to Nicaraguan or Belarusian soccer and Taiwanese baseball have been unexpectedly thrust into the spotlight for sports betting operators hoping to salvage some of the revenues lost to COVID-19. Yet, are these ‘niche’ sports just short-term filler for sports betting operators, or should we expect to see them as part of …
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Scientific Games Corporation has announced its latest digital partnership with artificial intelligence (AI) engine Vaix.ai that is set to offer personalised recommendations and tailored betting choices to sports bettors through the OpenMarket branch of the firm’s OpenSports product suite. As a result, Vaix.ai will now utilize an AI model through the product suite to enhance sports betting experiences by providing sports, league, team, …
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BoyleSports has continued the revamp of its in-store betting experience by upgrading its betting shop monitors with the Scientific Games’ ‘Promote’ screen management solution. Designed to better inform punters on betting shop content and upcoming events, the Promote display management solution will allow betting shop management to present sports data in a sleek and intuitive manner. BoyleSports retail management tested Scientific Games’ …
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Scientific Games is now ready to deliver “rapid innovation” to its customers through OpenMarket, a first aggregation platform for sports betting “anywhere on the planet”. Launched at this month’s ICE London (see video above), OpenMarket has become the sixth component of the OpenSports sportsbook solution for the online arm of Scientific Games. Keith O’Loughlin, SVP for Sportsbook, Digital for Scientific …
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Industry technology group Scientific Games (SG) has secured a new partnership with GameScoreKeeper whereby SG will receive access to both historical and live automated esports data from the Danish data supplier. The partnership with GameScorekeeper will cover esports data for use across SG’s sportsbook software and sports pricing offerings, including an Esports Scoreboard Product developed and marketed by SG. Keith …
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Romanian betting operator Superbet will use an injection of cash from Blackstone to build a bigger online profile as it tries to replicate the success of its retail business. That’s according to new CEO Johnny Hartnett, the subject of our lead interview for the first SBC Magazine of the year, which is now available to download HERE. Hartnett, who joined …
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As 2019 comes to a close SBC looks through the year to highlight major news that you might have missed in the sports betting world. This tenth edition looks at November and more specifically at an interview with BtoBet’s CEO Alessandro Fried, the future of retail, Trustly’s Pay N Play celebrations and the four pillars supporting state lottery success. Alessandro …
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