SG ramps up digital expansion with Nederlandse Loterij deal

Scientific Games (SG) has accelerated its digital expansion after confirming a new agreement with the National Lottery in Netherlands, Nederlandse Loterij, to supply its sports betting product suite.

Building on a long-term partnership with the lottery, SG has now gone live with its full digital sports betting solution, in an agreement that covers the supplier’s managed trading services and access to SG’s full pre-match, in-play and risk management services.

Keith O’Loughlin, SVP Sportsbook, Digital at Scientific Games, said: “Credit to the teams across Nederlandse Loterij and our in-house development teams. National and State Lotteries are increasingly looking for best-in-class, high performance technology and services. More than that, they are asking for demonstrable regulated market expertise.

“Nederlandse Loterij is a valued customer of ours and we’re delighted that our sports betting technology will sit at the core of their player experiences. We anticipated the pace of regulatory change across the globe through enhanced software development and hardware deployment at scale and at speed. A strategic decision that has become the foundation for our accelerated digital expansion.

“In the last 8 weeks we have launched 6 sportsbooks across the globe for leading brands in our major regulated markets. Demand has driven a total transformation in our ability to deploy world class services at a pace and quality that are second to none.”

In addition to sports betting, SG also provides Nederlandse Loterij with its lottery instant games.

Maurice Meijer, Chief Technology Officer for Nederlandse Loterij, added: “Moving onto Scientific Games’ sports betting platform was important to us, as we strive to offer our customers the best experience with Nederlandse Loterij and its brands every day.

“We are very content with the smooth go-live process, due to the close cooperation of both of our teams. Since enhancing our offering, we’ve received strong customer feedback welcoming the new user interface. Scientific Games are an important partner for us, as we look to grow our customer base.”

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