Betsson AB has announced a major product upgrade after integrating Scientific Games’ ‘OpenTrade’ systems across its sportsbook platforms.
The new integration will allow Betsson to significantly advance its US sports trading capabilities as it plans to launch its first US sportsbook property in partnership with Colorado’s Dostal Alley Casino during the first-half of 2021 trading (partnership pending regulatory approval).
Moving forward, Betsson’s B2C and B2B sportsbook products will feature optimal OpenTrade US sports market pricings and trading modules powered by Scientific Games’ Don Best pricing service – recognised as the best-in-class trading services provider for North American sports.
Jesper Svensson, CEO at Betsson Group, said: “As part of our expansion into the U.S. market, we understand the importance of sharpening our trading functions across all U.S. sports and that’s why we’ve partnered with Scientific Games for its OpenTrade product.
“Don Best has a rock-solid reputation for their real-time betting data and pricing covering North American sporting events. Working with Scientific Games, we’re in a really strong position to penetrate the U.S. market and provide a world-class sports betting experience to players.”
Betsson has branded OpenTrade as a key strategic upgrade as the group moves to advance its B2B sportsbook services within the coming months – marked as a key corporate directive for the firm’s future growth strategy.
Keith O’Loughlin, SVP Sportsbook, Digital at Scientific Games, added: “Betsson Group has strong ambitions within the U.S. sports betting market and we’re excited to be supporting their efforts with the launch of OpenTrade.
“Our Don Best sports proprietary pricing service will boost their teams with unrivalled trading capabilities to ensure they’re delivering quality and accurate odds both before and during all U.S. sports. Betsson joins a long list of leading operators that utilize OpenTrade, which is proven to bring the most comprehensive and cutting-edge trading services to market-leading brands.”