Once again, sportsbook operators will have likely increased their marketing spend to welcome the start of a new Premier League season this August. However, Josh Jolliffe, Senior Sales Director at Genius Sports states that an iGaming-centric approach to football marketing spend is an absolute must… SBC: From your experience, what digital marketing tactics are most effective for new customer acquisition …
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Genius sees clear path to NYSE profitability following strong H1
Genius Sports has exceeded its H1 trading expectations, prompting the firm to upgrade its guidance for the remainder of 2023 and project full year revenue of $410m. Publishing its interim H1 trading results, the NYSE sportstech and data provider reported revenue of $184.1m for the first six months of the year, a 17% increase from $157m in 2022. The company …
Read More »Genius Sports to continue powering ‘immersive experiences’ for NFL fans
Genius Sports has announced that it is extending its partnership with the NFL, holding the title of the league’s exclusive data rights holder until the end of the 2027/28 season. The extension means that the UK data and technology company will continue to distribute real-time, official stats of the sport to betting operators globally. Furthermore, it will also be able …
Read More »Genius Sports extends Premier League, EFL & SPFL official live betting data deal
Genius Sports has won an extension running until the end of the 2024-25 season to its exclusive low latency official data partnership with Football DataCo (FDC), the data rights holder for UK football. The deal will see Genius Sports continue to be the exclusive official supplier to the global sports betting industry of live data from the English Premier League, …
Read More »Genius Sports enhances integrity monitoring for DFB football
DFB, the German Football Association, has strengthened its partnership with Genius Sports to enhance its capabilities against match-fixing and betting-related corruption. Since 2019, Genius Sports has been instrumental in arming DFB with its state-of-the-art Bet Monitoring System – a state-of-the-art system which analyses global odds movements in more than 7,500 games annually using predictive algorithms and automatically flags any potentially …
Read More »Genius Sports to drive ‘next stage of growth’ in Vietnam basketball
Genius Sports has secured a long term deal with the Vietnam Pro Basketball League (VBA), building on its support for the sport. The UK-based sports data and technology company will help to drive the next stage of the league’s global growth while safeguarding its competitions from the threat of match-fixing via its official data tools, live streaming distribution and integrity …
Read More »Genius Sports and Gemini power predictive analytics for the NCAA
Genius Sports linked with Gemini Sports Analytics (GSA) to integrate official National College Athletics Association (NCAA) football and basketball data into the GSA app. Gemini has underlined its aim of making it ‘faster and easier’ for sports organisations to use predictive analytics across recruitment, player development and personnel, as well as health and performance. As the exclusive supplier of official …
Read More »Genius Sports to combat match-fixing in Indonesian Basketball
Genius Sports has enhanced its partnership with the Indonesian Basketball League (IBL) to launch an integrity programme to tackle match-fixing threats. The sports data and technology company is now set to provide the league with forensic data and insights regarding global wagering on its events. Specifically, real-time odds movements will be analysed by Genius Sports’ Bet Monitoring System and cross-referenced …
Read More »Genius updates FY23 expectations as Q1 results edge closer to profitability
Genius Sports expects to achieve positive cash-flow by the second half of this year after further shrinking its net losses during Q1 2023, continuing upward trajectory from 2022. Group wide quarterly revenue rose 13% to $97.2m (Q1 2022: $86.9m), alongside adjusted EBITDA of $8m, a substantial increase of 378% on a corresponding Q1 2022 loss of $3m, whilst the margin …
Read More »Genius Sports drives new revenues for Taiwan football
Genius Sports has secured an official data, streaming and integrity partnership with the Chinese Taipei Football Association (CTFA) – the data rights holder of Taiwan football. The four-year agreement covers the CTFA competitions including the Taiwan Football Premier League (TFPL), the Taiwan Mulan Football League (TMFL) and the Taiwan Football League Second Division. Head of Customer Success, APAC of Genius …
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