Genius Sports has launched its latest suite of free-to-play (F2P) games that will cater to operators’ customer acquisition and loyalty needs. The games will provide operators with access to light-touch activations for daily retention and weekend predictor tools, together with services that deliver bespoke gamification strategy design and custom game development capabilities – leveraging Genius’s lengthy experience in partnering with …
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Genius Sports and DataCo enter talks to extend exclusive football data supply deal
Genius Sports Inc has entered a period of negotiations to extend its official betting data partnership with Football DataCo, the data rights holder of English and Scottish football. The exclusive agreement is still a subject to review and contractual approval by the Leagues and their teams. The ongoing contract is scheduled to run until the end of the 2024/25 season, …
Read More »Genius Sports beats FY2023 targets as 2024 focus turns to profitability
Genius Sports Inc celebrates its eighth consecutive quarter of growth, as its yearly revenue and earnings results surpass market expectations. In its full-year 2023 report released today, Genius Sports announces corporate revenues of $412m, marking a 21% increase from FY2022’s comparative results of $341m. The growth in headline revenues exceeds the NYSE betting technology, media, and data group’s expected revenue …
Read More »SIS inks deal with Genius Sports for the provision of 24/7 esports offering
Live betting provider SIS (Sports Information Services) has signed a distribution agreement with Genius Sports for the supply of the former’s Competitive Gaming product. More than 150,000 annual live events fall under the calendar of SIS’s Competitive Gaming solution, which can now be accessed through that global sportsbook network of Genius Sports. The content covers both e-soccer and e-basketball, with …
Read More »Genius Sports unveils Edge as game changer for sportsbook’s risk-&-rewards
Genius Sports claims that it has delivered the most accurate automated pricing tool for sportsbooks with the unveiling of its new ‘Edge‘ pricing solution. A key product launch for 2024, Genius Sports brands Edge as “a first-of-its-kind automated pricing tool that enables sportsbooks to maximize profits across unlimited sports events and bets concurrently.” Edge utilizes Genius Sports’ wider capabilities in …
Read More »Genius Sports: Brazil ready for take-off… Why operators are joining the football carnival
Football is ingrained in Brazil’s history, heritage and culture. Ricardo Pisani, Business Development Manager at Genius Sports, states that engaging Brazil’s football audiences will be a challenge for bookmakers like no other… No other country on earth has won more World Cups than Brazil. Brazilians have a saying that while basketball and volleyball are the country’s top sports, football …
Read More »Genius Sports delivers ‘revolutionary’ tech in enhanced FIBA deal
Genius Sports has expanded its long-term partnership with FIBA, the world governing body of basketball. From 2025 to 2035, the enhanced deal will deliver the sports technology company’s ‘revolutionary’ computer vision technology and AI-powered capabilities to Leagues and National Federations globally. Looking to ‘transform the entire data and video ecosystem of international basketball’, the technology will provide a unified, connected …
Read More »Genius Sports: Driving dynamic, automated liability-based odds adjustments at scale
Thomas Holland, Product Director at Genius Sports, talks about betbuilders, risk management, and how innovations are driving change in sportsbooks in an exclusive interview with SBC News. SBC: Managing liabilities has become complex, with products like betbuilder creating exposure across millions of outcomes. How do you effectively manage risk in today’s world? Thomas Holland: Managing liabilities has always been complex, …
Read More »Genius Sports empowers sports marketing compliance with FanHub ID
Genius Sports has made its latest move in the sports fan engagement space by launching a privacy-compliant identification solution, FanHub ID. The product utilities online and offline data signals and AI technology to create fan-based profiles. The target market for the product are marketers and content owners, who Genius states can use FanHub ID to ‘reach and measure’ sports audiences ‘at scale’. …
Read More »Genius lining up BetVision to meet Europe-style US betting behaviour
Genius Sports expects US bettor behaviour to develop broadly in line with that of Europe, and is positioning itself as a data leader in the sector through high-profile partnerships and product innovation. That was the message CEO Mark Locke related to investors following Genius’ latest quarterly earnings update, shortly before the firm announced a new stateside partnership with FanDuel, the …
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