Following its new agreement to distribute premium football odds from La Liga, Serie A and CBF División A, Genius Sports’ James McKiernan sets out why football continues to dominate in-play betting and the breadth of the company’s offering. Content is king. Over 25 years ago, Bill Gates’ famous phrase heralded how the internet would revolutionise our lives whilst predicting where …
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Genius Sports granted temporary licence in Maine as market goes live
Genius Sports has been awarded a temporary gaming licence from the Maine Gambling Control Unit (MGCU). The sports betting market in the US state has officially gone live today following a 15-month regulation journey, and Genius’ quick entry into the sector further strengthens the UK-founded group’s position in the North American wagering industry. The London-headquarter sports technology company now holds …
Read More »Genius and Sportradar face patent violations suit from PANDA Interactive
PANDA Interactive, a Las Vegas-based sports technology company, has filed complaints against sports tech giants Genius Sports and Sportradar, claiming violation of patents. The company filed the complaints against the duo in the US District Court for the Eastern District of Texas, arguing that the firms had infringed on PANDA Interactive’s patents used for interactive streaming technologies. PANDA Interactive is …
Read More »Genius Sports introduces ‘revolutionising’ Premier League Data Zone
Genius Sports has signed a partnership with Premier League Productions (PLP) to enhance live broadcasts for fans in over 185 countries. Using its ‘rich tracking data insights and data-driven augmentations’, Genius – which is the official tracking provider of Football DataCo – will now enable PLP broadcasts to feature a live Premier League Data Zone viewing mode. This will aim …
Read More »Sean Conroy: Genius Sports’ BetVision represents new era of betting streaming
When Genius Sports unveiled BetVision earlier this week, it hailed the product as “the world’s first immersive sports wagering experience”, thanks to functionality that gives bettors live-streamed NFL games, integrated betslips, statistical insights and real-time augmentations on a single screen. The product is launching with Caesars Sportsbook and Fanatics Sportsbook in the US, but Sean Conroy, Executive Vice President, North …
Read More »Genius Sports shores up US standing with BetVision NFL launch
Genius Sports has taken another step in its transatlantic journey whilst bolstering its position as the provider of NFL betting data and streams in the North American market. The London-based sportstech firm is taking its new product, BetVision – an NFL betting and streaming platform – exclusively live in the US. . Bettors using the app will be able to …
Read More »Genius Sports: Brand or performance marketing? In gaming, the answer is both
Dan Totman, Director of Client Growth at Genius Sports, outlines how combining traditional top-of-the-funnel marketing, such as TV advertising with an always-on digital presence can amplify brand recognition and drive ROI in the gaming industry. ______________ When entering a new territory or striving to build brand recognition in an existing market, CMOs and senior leadership at sportsbook and casinos ordinarily …
Read More »Genius Sports to enhance Snapchat’s Lenses with NFL data
Genius Sports has revealed a partnership Snap Inc to offer NFL fans augmented reality experiences via the Snapchat platform. The sports technology company will provide fans with highly shared content through the Snapchat Lens feature, utilising its exclusive NFL official league data deal. Matt Ryter, Vice President of Sales, Media & Fan Engagement at Genius Sports, explained: “Snapchat’s Lens technology …
Read More »Genius Sports continues ‘secure distribution’ of LNB data
Genius Sports has extended its agreement with Brazil’s National Basketball League (LNB) as its exclusive official data and integrity partner, ahead of the new season. The sports technology company will provide FIBA LiveStats across all LNB competitions, capturing and distributing official, play-by-play statistics to power in-stadia scoreboards, league and team social media channels and other fan-facing digital platforms. This official …
Read More »Genius Sports creates data and live video feeds for Pickleball fans
The Professional Pickleball Association (PPA) Tour, through its partnership with Genius Sports, is now allowing sportsbooks to offer official data-powered markets and live video feeds. The London-founded sports technology company will provide data and live video feeds to all participating sportsbooks and other online vendors, allowing bettors to engage with events in the sport in real time. Sean Conroy, Executive …
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