Tag Archives: Fun88

BoyleSports enhances UK and Ireland marketing with Newcastle Utd deal

BoyleSports has become the new UK & Ireland betting partner of Newcastle United FC, strengthening its brand visibility and marketing to football fans on both sides of the Irish Sea. The operator, which is active in both the UK and Ireland sports wagering markets, will gain exposure from branded betting terminals installed at the Magpies’ 52,305 St James Park stadium …

Read More »

Fun88 links with Daren Sammy to strengthen sports marketing

Fun88 has signed West Indian cricket star Daren Sammy as a brand ambassador, strengthening its marketing and portfolio of professional sporting partners. Formed in order to ‘break new boundaries’, the agreement represents the betting brand’s first collaboration with a flagship cricket spokesperson, and seeks to build on the existing partnership between Fun88 and the Caribbean Premier League (CPL) for T20 …

Read More »

Fun88 partners with Dota 2 champions OG

Fun88 has expanded its esports presence by securing a ‘multi-year agreement’ to become the ‘global betting partner’ of Dota 2 pro-team OG. The Isle of Man online bookmaker has, therefore, undertaken its biggest esports sponsorship commitment to date by partnering with the back-to-back champions (2018 and 2019) of ‘The International’, Dota 2’s annual world team championships hosted by Valve.   …

Read More »

Fun88 drives cricket engagement through CPL deal

Copyright: flynt / 123RF Stock Photo

Fun88 has strengthened its network of partnerships after being named the official partner for the Hero Caribbean Premier League (CPL) 2020 season. Under the terms of the agreement, Fun88 will work alongside the CPL to deliver ‘exciting content for fans to enjoy’, while also boosting the cricket tournament’s engagement. . Jamie Stewart, Commercial Director of the CPL, stated: “It’s a …

Read More »

FUN88 secures Newcastle United extension

FUN88 has extended its partnership with Premier League side Newcastle United after agreeing a new long-term commercial agreement. As part of the agreement, FUN88’s logo will continue to be featured on the front of its players’ shirts and training wear for the foreseeable future.  A FUN88 spokesperson stated: “FUN88 is delighted to continue its association with Newcastle United Football Club. …

Read More »

Fun88 signs Kobe Bryant as new brand ambassador

NBA legend Kobe Bryant has been picked to represent Asian betting operator, Fun88, as the company’s new brand ambassador.  As part of the new role, Bryant will work alongside Fun88 to promote the brand across a number of key markets, including Asia and Europe. Michelle Kendricks, FUN88 branding director, praised the new agreement: “We welcome Kobe Bryant to the FUN88 …

Read More »

ASA issues warnings over fairytale themed adverts

The Advertising Standards Agency (ASA) has sanctioned gaming operators over the publication of adverts that could specifically appeal to children. The complaints were made by the campaign group, Fairer Gambling relating to promotions by Fun88.co.uk, Letou.co.uk and ProgressPlay owned m88.com. Three of the complaints were in regards to m88 and were about Fairytale Legends Red Riding Hood, Fairytale Legends Hansel …

Read More »

Huddersfield given fresh OPE ahead of Premier League debut

OPE SPORTS - Copyright: charnsitr / 123RF Stock Photo

OPE SPORTS has become the highest value front of shirt partner in Huddersfield Town history, after signing a multi-year partnership with the Premier League debutants. A subsidiary of global betting brand Opebet, OPE Sports will feature on the Huddersfield shirt for all home and away matches, as well as on pitch side LED, branding throughout the John Smith’s stadium and …

Read More »

Sponsorship Spotlight – Playing a part in the Newcastle story

Football Index - Copyright: dizanna / 123RF Stock Photo

Last month, independent sports marketing agency SportQuake played a major role in the activation of FUN88’s new three-year shirt sponsorship deal with Newcastle United. We caught up with SportQuake CEO Matt House to find out how dependent this deal was on the Magpies’ promotion to the top flight and how the company’s marketing strategies are different in the UK, when …

Read More »

Fun88 Asia nets 3-year Newcastle United shirt sponsorship

Newcastle United has confirmed that Asia-focused online gambling brand Fun88 has signed a three-year agreement becoming the ‘Magpies’ official shirt sponsor. Fun88 replaces UK quick loans operator Wonga.com as Newcastle United shirt sponsor, for the upcoming Premier League Season 2017/2018, in which the football club will celebrate its 125th anniversary.    Securing its new partner, Newcastle United management revealed to …

Read More »