Enteractive to boost LatAm engagement for Coolbet

Fun88 goes live in LatAm with new Betby partnership

Sportsbook solutions provider Betby is set to grow its LatAm presence via a deal announced with Fun88.

Betby is set to power the operator in the region, and explained that Fun88 had carried out a thorough search for a sportsbook partner that would provide it with “the level of freedom required for the operator to innovate and develop unique sports betting experiences in the LatAm landscape”. 

Chris Nikolopoulos, COO at Betby, said: “Fun88 has established itself as a leading brand in the Asian market. With an experienced leadership team, and an ambitious growth strategy, Fun88 has all the ingredients Betby looks for in an operator.”

Fun88, cited in the announcement as one of Asia’s top betting and gaming sites, has already solidified its ties with Premier League football club Newcastle United as the club’s official Asian betting partner for the 2023/2024 season and beyond. 

Meanwhile, the new deal will see Fun88 leverage its access to the Betby.Games AI-generated content module and feed to drive its growth strategy in the region through unique content.

Betby added that its cutting-edge and flexible technology, coupled with official data feeds and advanced suite of APIs, will enable the Fun88 brand to “achieve its differentiation goals”. 

It also anticipates that the partnership will “contribute substantial satisfactions for both parties in alignment with the regulatory updates stemming from the highly dynamic Latin American region”.

A spokesperson at Fun88 concluded: “We are excited about our partnership with Betby and look forward to bringing our passion and expertise for sports and betting to the Latin-American market. The overall quality and flexibility of Betby along with their dedicated team support makes us confident in this collaboration.”

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