Super League, the highest-level of professional rugby league for the Northern hemisphere, has secured its ‘biggest commercial deal ever’ after extending its ‘title sponsorship’ with Betfred for a further two seasons. Agreeing to new terms on a ‘multi-million-pound’ partnership, Betfred will continue to act as lead sponsor of the Super League until the end of season 2021, extending a partnership …
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As part of a three-year deal running from 2019-2021, Betfred has been named as the ‘Official Bookmaker’ of Ascot racecourse and the Royal Ascot Festival, which will see them operate the two on-site betting shops within the Grandstand. In addition to operating the on-site shops, the new contract will see the bookmaker sponsoring the Betfred Heritage Handicap on Summer Mile Day, 13th …
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Warrington-based bookmaker Betfred has announced it will continue as title sponsor of the World Snooker Championship until at least 2021. The deal was completed at the tournaments home, The Crucible in Sheffield, and World Snooker chairman Barry Hearn expressed his delight in the continuation of the partnership. Hearn said: “We are delighted to extend our partnership with Betfred for at …
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Manchester-based industry affiliate marketing publisher Moneta Communications has confirmed that it will launch its first North American property – GamingUSA.com GamingUSA.com will seek to establish itself as the US market’s most informative and interactive gambling portal, covering news, reviews and developments on all licensed verticals across the fifty US states. In its update, Moneta states confidence on engaging with US …
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Betfred’s appeal to help fund the Royal Manchester Hospital £4 million appeal for vital equipment has reached its halfway point, with Fred Done donating all profits made from all over-the-counter bets during the Cheltenham Festival to the iMRI appeal. On the first day of the festival, which is said to traditionally be one of the busiest days in the racing …
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Bookmaker Betfred has stepped up to help fund the Royal Manchester Hospital £4 million appeal seeking to purchase vital equipment for children facing life-threatening conditions. Today, Betfred founder Fred Done has declared that the bookmaker will donate all over-the-counter (OTC) profits made at the opening day of the Cheltenham Festival 2019 (12-15 March), to Royal Manchester’s ‘iMRI Appeal’. The appeal, which …
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UK bookmaker Betfred announces a ‘sponsorship first’, for its marketing portfolio confirming that it has become the title sponsor of the ‘British Masters’ golf tournament (9-12 May – Hillside Golf Club – Southport Merseyside). Betfred marketing confirms that it has secured a 2-year agreement with the PGA European Tour, becoming title sponsor to one of its lead tournaments for its …
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Governor Chris Christie is to be recognised by the sports betting industry for the pioneering role that he played in widening the scope for sports betting in the US. During his time as State Governor for New Jersey, Christie was instrumental in generating the political will to revisit and challenge the federal ban on sports betting via the PASPA, which …
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Professional darts association the PDC, has confirmed Betfred as the ‘official title sponsor’ for its ‘PDC World Matchplay’ tournament. Held every July at the Winter Gardens in Blackpool (Lancashire), the World Matchplay tournament is the PDC’s second longest running pro darts event (first staged 1994) Confirming Betfred as title sponsor for the next three years, the PDC states that from …
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ActiveWin, the digital marketing division of UK bookmaker Betfred has confirmed that it has been accredited with an ‘Apple Search Ads – ASA’ certification. The digital marketing strategist becomes one of two European agencies to receive the accreditation from tech giant Apple Inc. “Similar to Google, Apple Search Ads marketing incorporates keywords in app titles, descriptions and metadata to improve …
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