Betfred has strengthened its support of The Derby Festival by extending its partnership with The Jockey Club to at least 2026. Staged at Epsom Downs, the operator has taken the naming rights to the famous two-day flat race. Fred Done, Betfred Owner, said: “Following on from a memorable two days at Epsom last year we are delighted to further develop …
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Betfred extends ‘bangers and mash’ Super League deal
Betfred has extended its flagship sponsorship arrangement with the Super League, the top-tier of English and European rugby league, for a further three years. The bookmaker first partnered with the Super League in 2017, and in the years since, the company has extended its association with the sport to cover men’s and women’s wheelchair rugby, the England national team and …
Read More »Betfred seeks new COO as Mark Stebbings ends ‘30-year journey’
Betfred is set to appoint a new Chief Operations Officer (COO), following the announcement by Mark Stebbings that he will depart the UK betting group at the end of this week. The long-serving employee commented via his LinkedIn account: “After nearly 30 years, I have decided that it is the right time for me to leave Betfred. I am immensely …
Read More »Betfred makes changes to US leadership with Kresimir Spajic as CEO
Kresimir Spajic has been confirmed as the new CEO of Betfred USA, the stateside-facing venture of UK heritage omnichannel operator Betfred. Betfred USA is currently active in 10 US states, and in the leadership position Spajic will be tasked with continuing the rollout of its strategy and operations across the country. From its headquarters in Warrington, Greater Manchester, Betfred has …
Read More »Betfred upgrades content hub to seize global omnichannel synergies
Betfred has enhanced its approach to content utilisation by updating its online hub, replacing the existing blog.betfred.com page with the new insights.betfred.com platform. The new webpage has been developed by the Warrington-based bookmaker’s marketing, content and brand teams, with the chief goal being to create synergy between the company’s retail and online offerings. Given that omnichannel is one of the …
Read More »Betfred donates £30k following Macmillan initiative at World Matchplay
Betfred has made a bumper £30,000 donation to the Macmillan Cancer Support following its annual charity activity at the Betfred World Matchplay and Women’s World Matchplay. The operator – which is title sponsor of the darts competition at Blackpool’s Winter Gardens – held the initiative for the second successive year. Betfred pledged a donation of £50 per 180 hit, alongside …
Read More »Fred Done: “A privilege” as Betfred sponsors the St Leger Festival
Betfred has linked with Doncaster Racecourse and Arena Racing Company (ARC) to form a multi-year collaboration for the St Leger Festival. The event includes the ‘world’s oldest classic’ the Betfred St Leger Stakes, and takes place from 14-17 September. As title sponsor, the bookmaker will support a number of the key races across the meeting such as the Betfred May …
Read More »Betfred sponsors Epsom Derby in ‘exceptional deal’ for British horseracing
Betfred has revealed that it has become the new sponsor of The Oaks and The Derby at Epsom Downs. The company’s Boss Fred Done has said he is ‘immensely proud’ of the new three-year deal, which will see the operator also support two other races across the two days of The Derby meeting, which in 2023 takes place on 2 …
Read More »“A great way to start Cheltenham” as Jonjo O’Neill JR becomes Betfred ambassador
Betfred has revealed that jockey Jonjo O’Neill JR has joined as a brand ambassador until the 2024 Grand National. Jonjo O’Neill JR is the son of two-time Gold Cup-winning jockey and Grand National-winning trainer Jonjo O’Neill. He is also a former Conditional Jockey Championship winner who will now be looking to claim victory at the 2023 Cheltenham Festival, which begins …
Read More »Bryan Bennett, Betfred USA Sports: Americanising a UK legacy brand
A staple of the British high-street, Betfred is one of the country’s most recognisable betting brands with a reputation built upon its retail offering and sponsorship activities, and the company is now embarking on its ambitious global growth plans. Following the long-awaited launch of its Las Vegas sportsbook this month, Betfred USA Sports Chief Operating Officer Bryan Bennett spoke with …
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