The UK Tote Group, the consortium of racing-backed investors formerly known as Alizeti, has revealed that it will begin a ‘new era for the Tote’ after confirming the completion of its acquisition of the UK’s pool betting operator for horse racing, making the group the sole owner. Outlining its plans for brand development, the Group has placed a particular focus upon the modernisation …
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Betfred has strengthened its commitment to the Rugby League’s Championship and League 1 competitions after extending its sponsorship with the tournaments for a further two years. As part of the sponsorship extension, the bookmaker has pledged to ‘more than double’ its financial contribution to the game outside of the Super League, confirming that it will sponsor all three professional tiers …
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Betfred has become the latest UK betting incumbent to expand its Spanish football profile, after striking a two-season shirt sponsorship deal with La Liga football club RCD Mallorca. The bookmaker confirmed its first-ever non-UK sponsorship by securing a partnership with the Balearian football club – facilitated by Sportradar’s marketing solution ad:s – ahead of the start of this season’s La Liga …
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Betfred has strengthened its support for UK rugby, extending its sponsorship of Rugby League to include the women’s game for the first time, as the inaugural title partner of the burgeoning Women’s Super League (WSL). The newly announced deal will run alongside the recent extension of the Betfred Super League partnership until the end of the 2021 season – and sets up a …
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UK bookmaker, Betfred has advanced its US-profile, confirming that it has secured a technology and operations arrangement servicing Elite Casino Resorts ‘Grand Falls’ Larchwood Iowa property. Subject to regulatory approval, Betfred will further act as lead wagering partner for Elite Casino Resorts, providing the US incumbent with full operational provisions for retail, online and mobile services. Betfred is currently partnered …
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Betfred has this morning confirmed that it will enter the regulated Spanish gambling market, having secured DGOJ licences to operate online B2C sportsbook and casino services. Entering 2019, the UK legacy betting group underlined its intentions to launch a Spanish online gambling business, seeking to diversify its market make-up and revenue channels. Confirming Betfred’s Spanish market developments, Group Chief Operating …
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Filing its 2017/18 corporate accounts with Companies House, UK bookmaker Betfred has declared an operating loss of £40 million. Publishing its corporate performance for the year-ending 30 September 2018, Betfred governance has attributed circa £120 million in ‘exceptional costs’ attached to retail writedowns, as the bookmaker is forced to adjust to UK betting’s FOBTs £2 wagering reduction. The results see …
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UK bookmaker Betfred has confirmed that it has been chosen as the new primary sponsor for the upcoming Vitality Netball World Cup, which is set to take place in Liverpool next month. The high-profile partnership for Betfred marks the operator’s continued growth to its sports sponsorship network, with the Vitality Netball World Cup already reporting that its ticket sales recently …
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Super League, the highest-level of professional rugby league for the Northern hemisphere, has secured its ‘biggest commercial deal ever’ after extending its ‘title sponsorship’ with Betfred for a further two seasons. Agreeing to new terms on a ‘multi-million-pound’ partnership, Betfred will continue to act as lead sponsor of the Super League until the end of season 2021, extending a partnership …
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As part of a three-year deal running from 2019-2021, Betfred has been named as the ‘Official Bookmaker’ of Ascot racecourse and the Royal Ascot Festival, which will see them operate the two on-site betting shops within the Grandstand. In addition to operating the on-site shops, the new contract will see the bookmaker sponsoring the Betfred Heritage Handicap on Summer Mile Day, 13th …
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