Tag Archives: fred done

Betfred donates £1.25m Cheltenham profits to charity

Betfred’s appeal to help fund the Royal Manchester Hospital £4 million appeal for vital equipment has reached its halfway point, with Fred Done donating all profits made from all over-the-counter bets during the Cheltenham Festival to the iMRI appeal. On the first day of the festival, which is said to traditionally be one of the busiest days in the racing …

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Betfred to donate all day-1 Cheltenham OTC profits to children’s brain scanner appeal

Bookmaker Betfred has stepped up to help fund the Royal Manchester Hospital £4 million appeal seeking to purchase vital equipment for children facing life-threatening conditions. Today, Betfred founder Fred Done has declared that the bookmaker will donate all over-the-counter (OTC) profits made at the opening day of the Cheltenham Festival 2019 (12-15 March), to Royal Manchester’s ‘iMRI Appeal’. The appeal, which …

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Betfred takes aim on golf becoming title sponsor of the British Masters

UK bookmaker Betfred announces a ‘sponsorship first’, for its marketing portfolio confirming that it has become the title sponsor of the ‘British Masters’ golf tournament (9-12 May –  Hillside Golf Club – Southport Merseyside). Betfred marketing confirms that it has secured a 2-year agreement with the PGA European Tour, becoming title sponsor to one of its lead tournaments for its …

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Governor Chris Christie to join Sports Betting Hall of Fame at Betting on Sports America


Governor Chris Christie is to be recognised by the sports betting industry for the pioneering role that he played in widening the scope for sports betting in the US. During his time as State Governor for New Jersey, Christie was instrumental in generating the political will to revisit and challenge the federal ban on sports betting via the PASPA, which …

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Betfred seals record PDC World Matchplay sponsorship

Professional darts association the PDC, has confirmed Betfred as the ‘official title sponsor’ for its ‘PDC World Matchplay’ tournament. Held every July at the Winter Gardens in Blackpool (Lancashire), the World Matchplay tournament is the PDC’s second longest running pro darts event (first staged 1994) Confirming Betfred as title sponsor for the next three years, the PDC states that from …

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ActiveWin secures first European Apple ‘Search Ads Certification’

ActiveWin, the digital marketing division of UK bookmaker Betfred has confirmed that it has been accredited with an ‘Apple Search Ads – ASA’ certification. The digital marketing strategist becomes one of two European agencies to receive the accreditation from tech giant Apple Inc. “Similar to Google, Apple Search Ads marketing incorporates keywords in app titles, descriptions and metadata to improve …

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Alizeti comes ‘Together for the Tote’ through £150 million deal

SIS - Copyright: chrisvanlennephoto / 123RF Stock Photo

The Alizeti consortium has secured the future of the Tote by striking a deal to purchase an initial 25% share of the pool betting operation, with an option to purchase the remaining 75%. The deal, said to be worth approximately £150 million, has been reached with Fred Done, the founder and CEO of Betfred who acquired the Tote from the …

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Fred Done backs Adzooma ‘all-scale’ advertising platform

Betfred founder Fred Done has backed ‘all-scale’ digital advertising platform Adzooma, an enterprise which seeks to deliver the quickest and simplest route to advertising online. Done and Betfred group marketing subsidiary ActiveWin Media, have become angel investors in the Nottingham-based venture. Founded in 2015 by Robert Wass and Dave Sharpe, Adzooma has developed an automated advertising platform designed to service …

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Secret consortium in talks with Fred Done to revive & reposition The Tote

Sky News has reported that Betfred founder Fred Done is in ‘advanced talks’ to sell a significant stake of The Tote, as Betfred prepares to readjust its UK racing proposition. In 2017, Fred Done publicly stated that Betfred ‘was finished with UK racing’, and that his enterprise could ‘live without the sport’, following Jockey Club and Arena Racing Company (ARC) …

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Betfred – Castleford Tigers favourites as Super League returns

Copyright: albund / 123RF Stock Photo

Super League explodes back into action this week and it promises to be the most exciting yet, with a number of sides staking valid claims that they will be contesting the Grand Final come October. Leeds Rhinos surprised everyone last time out, defeating the runaway league leaders Castleford Tigers in the Old Trafford showpiece to claim their eighth title. SBC …

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