Betfred has launched its new national TV advertising campaign ‘Great Balls of Fire’ to promote its new ‘Nifty Fifty’ daily live draw game. Developed by Liverpool-based creative marketing agency Zut Media, the 30-second TV-spot takes place in a 1950s dance hall, with Betfred promoting its new daily draw to Jerry Lee Lewis’ rockabilly anthem of ‘Great Balls of Fire’. Launched …
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Following its charity activity at the 2020 World Matchplay, Betfred will donate £32,000 to the Stroke Association. Betfred, which was the title sponsor of this year’s tournament, previously unveiled a pledge to donate £50 per 180 hit during the tournament, as well as a £10,000 bonus should last year’s total of 330 be matched or beaten. “I’m delighted to be …
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Betfred has extended its title partnership of the British Masters, continuing the bookmaker’s relationship with the European Tour event for a further two years. As a result of the extension, the betting operator will continue its partnership with the golf tournament, along with working with the event on a range of initiates. The deal continues the firm’s growing relationship with …
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Taking advantage of its growing market share across the US, Betfred owner Fred Done has acquired a 3.03% share in rival bookmaker William Hill. The move comes after Betfred has continued to expand across the post-PASPA market, having recently launched sportsbooks in both Colorado and Iowa, as well as securing an agreement with Scientific Games to go live in Pennsylvania. …
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Betfred has been announced as the official sponsor of this weekend’s undisputed heavyweight title fight between Deontay Wilder vs Tyson Fury (Saturday 22 February). The Las Vegas showdown takes place at MGM Grand Garden Arena and is available on pay-per-view on BT Sport Box Office for UK audiences, as Betfred marketing secures the title sponsorship to what many anticipate will be …
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The founder of Betfred Fred Done has strengthened his commitment to esports after it was confirmed that he has made an investment into the Manchester-based esports news, entertainment, and media focused business, GGIntel. The start-up firm, which is focussed on achieving its goal of becoming a world-leading esports publisher, is set to provide bespoke content, global event and tournament information …
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Betfred has advanced its US market ambitions by appointing Bryan Bennett as the bookmaker’s first US Chief Operations Officer (COO). Bennett, a seasoned executive in US gaming, sports and digital enterprise strategies, confirmed via LinkedIn that he had joined the UK betting outfit, leading its initial US market drive. Bennett is the former VP of Marketing for RocketPlay a developer of …
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The UK Tote Group, the consortium of racing-backed investors formerly known as Alizeti, has revealed that it will begin a ‘new era for the Tote’ after confirming the completion of its acquisition of the UK’s pool betting operator for horse racing, making the group the sole owner. Outlining its plans for brand development, the Group has placed a particular focus upon the modernisation …
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Betfred has strengthened its commitment to the Rugby League’s Championship and League 1 competitions after extending its sponsorship with the tournaments for a further two years. As part of the sponsorship extension, the bookmaker has pledged to ‘more than double’ its financial contribution to the game outside of the Super League, confirming that it will sponsor all three professional tiers …
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Betfred has become the latest UK betting incumbent to expand its Spanish football profile, after striking a two-season shirt sponsorship deal with La Liga football club RCD Mallorca. The bookmaker confirmed its first-ever non-UK sponsorship by securing a partnership with the Balearian football club – facilitated by Sportradar’s marketing solution ad:s – ahead of the start of this season’s La Liga …
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