Tag Archives: fred done

Betfred secures two-year extension to Super League sponsorship

Betfred has strengthened its presence and marketing in the European rugby league scene, having renewed its sponsorship arrangement with the top-flight Super League for a further two years. The contract extension will see the retail and online sports betting operator continue to cooperate with the league on the ‘Gamble Responsible’ campaign, currently promoted at Super League fixtures. Additionally, the renewal …

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Interest in William Hill retail divisions remains after 888 acquisition

As this morning 888 Holdings is declared the winning bidder of Caesar Entertainment’s auction of William Hill’s non-US assets – uncertainty remains as to the future of the heritage bookmaker’s retail unit and how it will reshape betting’s presence on the high-street.   The deal will enable 888 to quadruple its market share, becoming the third-largest group operator in the UK …

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888 wins transformative buyout of William Hill heritage assets

888 Holdings is reportedly the winning party of the hotly contested auction for William Hill’s combined UK and European business assets – put up for sale by Caesars Entertainment.  As reported by The Times, Caesars has accepted a +£2 billion buyout offer put forward by 888, out-bidding US private equity fund Apollo Global as the auction’s last remaining suitor.    Coordinated …

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Betfred secures two-year Challenge Cup sponsorship extension

Betfred has maintained its marketing foothold in rugby league, extending its contract with the Rugby Football League (RFL) to continue as title sponsor of the men’s, women’s and wheelchair Challenge Cups. Included as part of the partnership enhancement is the title sponsorship of next Challenge Cup Final – due to be held at the Tottenham Hotspur Stadium in May 2022 …

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FOBTs tax credit sees Betfred rideout 2020 retail storms 

Betfred Limited has filed its 2020 corporate accounts (period reported up to 27 September), disclosing the impact of last year’s COVID-19 pandemic on its business units.  The Done family-owned betting group saw its group wagers shrink from £10-to-£6.5 billion,  a result of the enforced closure of its UK betting estates and further COVID-19 adjustments.   Trading with an impaired retail unit, …

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Betfred purchases Betting World to crack South Africa

Betfred has secured a foothold in the South African betting market, purchasing Betting World (bettingworld.co.za) from Phumelela, conducted via the newly established Betfred South Africa brand.  Carried out at a purchasing price of R120 million (£6.1 million), subject to final adjustment relating to the net capital of working items, the transaction was considered officially concluded as of 31 May. The …

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Betfred scores triple Challenge Cup title sponsorship

Betfred has been named as the title sponsor to the 2021 Challenge Cup, Women’s Challenge Cup, and Wheelchair Rugby League Challenge Cup, building on its long-running association with the Super League. The draw for the first and second rounds will be held next Thursday, whilst the quarter finals are scheduled for the weekend of 8-9 May. The semi-finals are pencilled …

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Betfred partners with England RL trio in new sponsorship agreement

The Betfred Championship final trophy

Betfred has penned a triple deal to become an official partner to the England Men’s, Women’s and Wheelchair teams for 2021, including when England hosts the upcoming edition of the Rugby League World Cup (RLWC) tournament. In 2017, the UK bookmaker secured the title sponsorship of the Super League, the top tier of rugby league. The deal was extended in May …

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Phumelela ‘winds up business’ as it delists from JSE

Phumelela ‘winds up business’ as it delists from JSE

South African horse racing operator Phumelela Gaming and Leisure Group will delist from the Johannesburg Stock Exchange (JSE) in early 2021 as the company is broken up to repay creditors.  The heritage racing operator has faced financial difficulties for a number of months, following the forced closure of its racetrack venues due to South African coronavirus restrictions in May.  Johannesburg’s …

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