Tag Archives: fred done

Betfred unveils new Spectrum HQ in Warrington

SBC News Betfred unveils new Spectrum HQ in Warrington

Betfred has re-opened its Warrington Head Office following a multimillion-pound refurbishment and upgrade of facilities. A ceremony on Friday, 22 November, saw Betfred Founder and Chairman Fred Done joined by the Speaker of the House of Commons and Rugby Football League President, Sir Lindsay Hoyle, to unveil a new plaque at the Spectrum HQ. Betfred’s HQ is recognised as a …

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Betfred announced as official partner of BOXXER

Betfred charged £3.25m as UKGC seeks to raise cross-sector standards

Betfred has been named an official partner of UK-based MMA promotion, BOXXER. BOXXER – which is also the exclusive provider of boxing content to Sky Sports – will integrate the operator into all of its boxing events, including branding across the centre ring, ropes, corners and toblerones. Fred Done, Betfred Founder, commented: “We are passionate about sport at Betfred and …

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‘Another big breakthrough’ for Betfred in Sharp Gaming rebrand

SBC News ‘Another big breakthrough’ for Betfred in Sharp Gaming rebrand

Sharp Gaming has rebranded as Betfred’s Technology department following a successful £100m migration of all Betfred customers onto a single proprietary platform.   The transition sees Sharp Gaming CEO, Andrew Daniels, assume the role as the bookmaker’s new Chief Information Officer and will be responsible for all the Betfred Group’s IT and Technology infrastructure.   Daniels commented on the announcement: “It’s been …

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Betfred extends ‘bangers and mash’ Super League deal

Fed Done, Betfred, with Super League trophy

Betfred has extended its flagship sponsorship arrangement with the Super League, the top-tier of English and European rugby league, for a further three years. The bookmaker first partnered with the Super League in 2017, and in the years since, the company has extended its association with the sport to cover men’s and women’s wheelchair rugby, the England national team and …

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Betfred makes changes to US leadership with Kresimir Spajic as CEO

Betfred USA, Grand Falls, Iowa

Kresimir Spajic has been confirmed as the new CEO of Betfred USA, the stateside-facing venture of UK heritage omnichannel operator Betfred. Betfred USA is currently active in 10 US states, and in the leadership position Spajic will be tasked with continuing the rollout of its strategy and operations across the country. From its headquarters in Warrington, Greater Manchester, Betfred has …

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Betfred upgrades content hub to seize global omnichannel synergies

IGT supports launch of Betfred’s ‘legendary brand’ in Nevada

Betfred has enhanced its approach to content utilisation by updating its online hub, replacing the existing blog.betfred.com page with the new insights.betfred.com platform. The new webpage has been developed by the Warrington-based bookmaker’s marketing, content and brand teams, with the chief goal being to create synergy between the company’s retail and online offerings. Given that omnichannel is one of the …

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Betfred donates £30k following Macmillan initiative at World Matchplay

SBC News Betfred donates £30k following Macmillan initiative at World Matchplay

Betfred has made a bumper £30,000 donation to the Macmillan Cancer Support following its annual charity activity at the Betfred World Matchplay and Women’s World Matchplay. The operator – which is title sponsor of the darts competition at Blackpool’s Winter Gardens –  held the initiative for the second successive year. Betfred pledged a donation of £50 per 180 hit, alongside …

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