Betfred has re-opened its Warrington Head Office following a multimillion-pound refurbishment and upgrade of facilities. A ceremony on Friday, 22 November, saw Betfred Founder and Chairman Fred Done joined by the Speaker of the House of Commons and Rugby Football League President, Sir Lindsay Hoyle, to unveil a new plaque at the Spectrum HQ. Betfred’s HQ is recognised as a …
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Betfred announced as official partner of BOXXER
Betfred has been named an official partner of UK-based MMA promotion, BOXXER. BOXXER – which is also the exclusive provider of boxing content to Sky Sports – will integrate the operator into all of its boxing events, including branding across the centre ring, ropes, corners and toblerones. Fred Done, Betfred Founder, commented: “We are passionate about sport at Betfred and …
Read More »‘Another big breakthrough’ for Betfred in Sharp Gaming rebrand
Sharp Gaming has rebranded as Betfred’s Technology department following a successful £100m migration of all Betfred customers onto a single proprietary platform. The transition sees Sharp Gaming CEO, Andrew Daniels, assume the role as the bookmaker’s new Chief Information Officer and will be responsible for all the Betfred Group’s IT and Technology infrastructure. Daniels commented on the announcement: “It’s been …
Read More »“Enough is enough”: Fred Done cashes out early on Betfred Man City wagers
Betfred founder Fred Done is giving bettors a chance to cash-out early on a Manchester City title win. There are just six matches left in what is being described as ‘one of the most fiercely contested’ Premier League victory races in years. Done was also the first to pay out on the winners of the English top flight market back …
Read More »Betfred enhances support for Epsom’s Derby Festival
Betfred has strengthened its support of The Derby Festival by extending its partnership with The Jockey Club to at least 2026. Staged at Epsom Downs, the operator has taken the naming rights to the famous two-day flat race. Fred Done, Betfred Owner, said: “Following on from a memorable two days at Epsom last year we are delighted to further develop …
Read More »Betfred extends ‘bangers and mash’ Super League deal
Betfred has extended its flagship sponsorship arrangement with the Super League, the top-tier of English and European rugby league, for a further three years. The bookmaker first partnered with the Super League in 2017, and in the years since, the company has extended its association with the sport to cover men’s and women’s wheelchair rugby, the England national team and …
Read More »Betfred seeks new COO as Mark Stebbings ends ‘30-year journey’
Betfred is set to appoint a new Chief Operations Officer (COO), following the announcement by Mark Stebbings that he will depart the UK betting group at the end of this week. The long-serving employee commented via his LinkedIn account: “After nearly 30 years, I have decided that it is the right time for me to leave Betfred. I am immensely …
Read More »Betfred makes changes to US leadership with Kresimir Spajic as CEO
Kresimir Spajic has been confirmed as the new CEO of Betfred USA, the stateside-facing venture of UK heritage omnichannel operator Betfred. Betfred USA is currently active in 10 US states, and in the leadership position Spajic will be tasked with continuing the rollout of its strategy and operations across the country. From its headquarters in Warrington, Greater Manchester, Betfred has …
Read More »Betfred upgrades content hub to seize global omnichannel synergies
Betfred has enhanced its approach to content utilisation by updating its online hub, replacing the existing blog.betfred.com page with the new insights.betfred.com platform. The new webpage has been developed by the Warrington-based bookmaker’s marketing, content and brand teams, with the chief goal being to create synergy between the company’s retail and online offerings. Given that omnichannel is one of the …
Read More »Betfred donates £30k following Macmillan initiative at World Matchplay
Betfred has made a bumper £30,000 donation to the Macmillan Cancer Support following its annual charity activity at the Betfred World Matchplay and Women’s World Matchplay. The operator – which is title sponsor of the darts competition at Blackpool’s Winter Gardens – held the initiative for the second successive year. Betfred pledged a donation of £50 per 180 hit, alongside …
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