Betfred has linked with Doncaster Racecourse and Arena Racing Company (ARC) to form a multi-year collaboration for the St Leger Festival. The event includes the ‘world’s oldest classic’ the Betfred St Leger Stakes, and takes place from 14-17 September. As title sponsor, the bookmaker will support a number of the key races across the meeting such as the Betfred May …
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Betfred sponsors Epsom Derby in ‘exceptional deal’ for British horseracing
Betfred has revealed that it has become the new sponsor of The Oaks and The Derby at Epsom Downs. The company’s Boss Fred Done has said he is ‘immensely proud’ of the new three-year deal, which will see the operator also support two other races across the two days of The Derby meeting, which in 2023 takes place on 2 …
Read More »“A great way to start Cheltenham” as Jonjo O’Neill JR becomes Betfred ambassador
Betfred has revealed that jockey Jonjo O’Neill JR has joined as a brand ambassador until the 2024 Grand National. Jonjo O’Neill JR is the son of two-time Gold Cup-winning jockey and Grand National-winning trainer Jonjo O’Neill. He is also a former Conditional Jockey Championship winner who will now be looking to claim victory at the 2023 Cheltenham Festival, which begins …
Read More »Bryan Bennett, Betfred USA Sports: Americanising a UK legacy brand
A staple of the British high-street, Betfred is one of the country’s most recognisable betting brands with a reputation built upon its retail offering and sponsorship activities, and the company is now embarking on its ambitious global growth plans. Following the long-awaited launch of its Las Vegas sportsbook this month, Betfred USA Sports Chief Operating Officer Bryan Bennett spoke with …
Read More »UK betting top taxpayers contribute £629m but bet365 drops down
The Times has published its list of the top UK taxpayers in 2023, revealing that bet365 Founder and Owner Denise Coates has lost her leadership position in the table. The Coates family – owners of the bet365 Group, its B2C betting brand, Hillside Technology holding and by extension Stoke City FC – paid £460.2m in UK taxes in 2022. This …
Read More »Betfred sponsors ‘long-standing rivalry’ Heavyweight fight Fury vs Chisora
Betfred is set to become a main sponsor of the upcoming World Heavyweight Championship fight which sees Tyson Fury take on Derek Chisora. The clash will be hosted at the Tottenham Hotspur Stadium on 3 December, whilst promotions company Frank Warren and Queensberry announced the bookmaker’s sponsorship. “I am delighted to be the title sponsor of this WBC World Heavyweight …
Read More »Betfred extends PDC sponsorship following £35k charity donation
Betfred has announced a three-year partnership extension with the Professional Darts Corporation (PDC), remaining as title sponsor of the Betfred World Matchplay. The bookmaker originally linked up with the PDC’s summer spectacular in 2019, and will now be, for at least seven years, the title sponsor of the Blackpool competition. “Our sponsorship of the Betfred World Matchplay has been a brilliant …
Read More »Betfred maintains profit results against severe 2020/2021 pandemic restrictions
The management of Betfred has declared that it looks forward to a year of no business interruptions, helping its retail and online units benefit from normalised trading environments. Publishing its consolidated 2020/2021 financial report on Companies House, the Manchester betting group registered group profits after tax of £6m. The bottom-line result was matched against 2019/2020’s profits of £204m – a …
Read More »Betfred extends England rugby league commitment as principal partner
Betfred is set to become the principal partner of the England Men’s, Women’s and Wheelchair rugby teams in a two-year deal including this year’s Rugby League World Cup. Betfred Chairman and Founder, Fred Done, described the new partnership with all three teams as a ‘perfect fit’, with the gambling firm having had a ‘successful relationship’ with Rugby League at all …
Read More »888 anticipates closure of William Hill acquisition in Q2 2022
888 Holdings has updated that the full completion of its takeover of the non-US assets of William Hill and William Hill International will take place in the second quarter of 2022. Additionally, Q2 2022 will also see the international gambling group publish a combined circular and prospectus for the acquisition and capital raise, with a shareholder vote scheduled to follow. …
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