SBC News Voice of the Sports Betting Industry
Betfred has re-opened its Warrington Head Office following a multimillion-pound refurbishment and upgrade of facilities.
A ceremony on Friday, 22 November, saw Betfred Founder and Chairman Fred Done joined by the Speaker of the House of Commons and Rugby Football League President, Sir Lindsay Hoyle, to unveil a new plaque at the Spectrum HQ.
Betfred’s HQ is recognised as a historic venue in Cheshire, having originally served as the ‘Warrington Spectrum,’ a performance hall for live music gigs and sports.
The revamped 50,000 sq ft headquarters will accommodate over 450 staff and features standout design highlights, including the ‘Nifty 50’ Studio, which hosts Betfred’s £5m top-prize numbers game with live presenters, and the Immersion Tunnel, a high-tech, stadium-inspired space showcasing Betfred’s sporting heritage.
Chairman Fred Done said: “Reopening our Spectrum HQ is a very proud moment for me and my family. We’ve come a long way since having one shop in Salford in 1967, and I’m delighted that, because of our close association with Rugby League, Sir Lindsay Hoyle has kindly agreed to officially open the building.”
The upgrade of facilities was necessary as Betfred’s HQ will support satellite offices in Manchester, Salford, Gibraltar, the US, and South Africa, reinforcing its global presence.
Betfred underlined its commitment to community relationships as one of the biggest employers in the North West of England and as the UK’s largest retail bookmaker.
Group CEO Joanne Whitaker said: “The reopening of the Spectrum marks a fresh chapter for us. This redesign is more than just a new look – it’s about building an inspiring, collaborative environment that reflects our bold ambitions. We’ve created a dynamic space where ideas can flourish, and our teams can come together. We’re excited about the possibilities this new headquarters will open up and are looking forward to the journey ahead.”
