Betano has revealed that it will be holding the naming rights for the Copa do Brasil until 2025. Whilst the deal was announced by local news outlet Maquina do Esporte, the bookmaker was aided by Brax in its decision – the agency that holds the commercial rights of the championship for the next three years. The Kaizen Gaming-owned company is …
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FIFA’s Qatar World Cup will significantly increase sports betting revenue in Colombia, according to a new report from El Tiempo. The tournament is not only bolstering the number of daily bets but also the average spend per transaction. César Augusto Valencia, President of regulator Coljuegos, explained that November and December will experience a growth “driven by sports betting”, which normally …
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FIFA has announced a major milestone in its commercial history, naming an official betting partner of the World Cup for the first time. Betano, the sportsbook brand of multinational operator Kaizen Gaming, has been selected by the football governing body, which will leverage this partnership to ‘engage and excite’ football fans around the world during the ongoing Qatar-based tournament. Kaizen …
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World Cups are the pinnacle of the sports betting calendar to attract new customers and drive engagement, but with the 2022 tournament unusually taking place in the winter, what does this mean for betting trends? As operators prepare for the biggest tournament of the year, we spoke with multiple providers from the sports betting industry to examine how this year’s …
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Spanish media has reported that the Ministry of Consumer Affairs ‘will follow Japan and Belgium’ in prohibiting minors (under-18s) from engaging with loot box rewards or incentives. The decision will be announced as Alberto Garzon, Spain’s Minister of Consumer Affairs finalises his department’s first draft of a ‘legislative decree’ on the governance of video game purchases and consumer rights. The …
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Betfair International, part of Flutter Entertainment, has named Brazilian national footballer, Ronaldo Nazário, as the firm’s latest brand ambassador. The three-time FIFA World Player of the Year and two-time World Cup winner joins Betfair on 30 June – witch shares the date of the 20th anniversary of Brazil’s fifth World Cup win in Japan in 2002. Kimberley Daly, Managing Director …
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As we all know, esports has undergone tremendous growth over the last five years – more so since the pandemic. With that in mind and with an ambition to become the world’s leading digital sports media group Better Collective has expanded its presence within the esports space with the acquisition of FUTBIN. Henrik Lykkesteen, SVP of Esports, uses this month’s …
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Spotlight Sports Group has announced the launch of its customised sportsbook betting hubs for the FIFA Qatar 2022 World Cup, which will be sold exclusively ‘one partner per territory’. The content and data optimised hubs have been developed by Spotlight Sports to deliver maximum engagement with Qatar 2022 audiences, providing sportsbooks with an optimal resource for this year’s biggest global …
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Writing for SBC News, Tomas Ericsson, Abios VP of Odds, discusses FIFA and NBA2K as betting products and their future potential as filler products for regular sports. When referring to esports, many think of games such as League of Legends, CS:GO or Dota 2, typically landing in the categories of first-person shooters or MOBAs. The games are indeed the most …
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With 250 days until the first-ever Winter World Cup, Spotlight Sports Group Senior VP of Technology Rob Lee has taken time to discuss how important it is to get your product right in the run-up to the tournament. Lee, who recently joined the group from Sky Bet, also outlines the value of sportsbooks’ in-play products with games being televised around …
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