Tag Archives: fifa

Esports in a post-COVID world – can it maintain its momentum?

Esports will continue to grow beyond COVID, writes Mark Balch, VP Esports Betting Services at Bayes Esports, however we must keep an eye out for danger lurking on the horizon. To kick off the article, we should more clearly define the broad term of esports now. For betting companies, there are basically two types of esports; hardcore video game competition …

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Sportradar aims to raise $504m with IPO

Sportradar has confirmed its Initial Public Offering (IPO), with the aim of raising $504 million through floating of shares in addition to a further $159 million via concurrent private placements. The Swiss-based sports data and technology company will offer 19 million shares at a price range of $25 to $28, with the concurrent private placements taking place with Eldridge, entities …

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Ebbe Groes, EveryMatrix: Locking in the margin


With domestic European football just underway and the realisation that Qatar 2022 will be here before we know it, Ebbe Groes, Group CEO at EveryMatrix, digs into the vital issue of sportsbook profitability.  Whether it is professional football, table tennis or FIFA, one aspect of a sports fan’s passion is always placed above all else. It isn’t the skill of …

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Stats Perform to enhance Signify’s Threat Matrix monitoring online abuse 

Stats Perform has pledged to develop a sophisticated monitoring system to help tackle and reduce social media abuse witnessed across all sports markets.  The sportstech company has partnered with data-ethics specialist Signify Group to establish a new headline partnership, benefiting global sports and media stakeholders. The collaboration launches as governments, athletes and sporting bodies call for social media platforms and …

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Efootball: Betbazar talks engagement, retention and this summer’s betting surge


Italy wasn’t the only big winner from Euro 2020, with a stellar performance for Efootball setting the up and coming esports game up for a more prosperous future.  Betbazar CEO Alex Iaroshenko talks us through betting trends this summer, keeping players engaged ahead of the new football season and how stadium traffic might influence Efootball numbers. SBC: Now that the …

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EA to allow FIFA ‘Pack Previews’ as scrutiny rises on loot box rewards  

EA Sports will allow players to preview all FIFA ‘Ultimate Team Packs’ (UT Packs) before being purchased. The games’ developer confirmed that it would launch a ‘preview pack’ update to its FIFA 21 games across all markets, allowing players to view items prior to being purchased with FIFA points and FUT Coins. UT Packs can be purchased via FUT Coins awarded …

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EveryMatrix: Bridging the knowledge gap between esports and sports betting


Malte Hegeler, Head of Product Development at OddsMatrix, writes for SBC News on how bridging the knowledge gap between esports and sports betting can help towards a more lucrative future. The world of esports can often appear impenetrable for those who did not grow up immersed in its most iconic titles. For the uninitiated, watching a Dota 2 event can …

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UEFA to begin investigation into Ibrahimovic and BetHard partnership

UEFA is due to launch an investigation into the ongoing partnership between footballer Zlatan Ibrahimovic and online betting operator BetHard. The European football governing party has announced that an Ethics and Disciplinary Inspector has been appointed to lead the investigation into the Swedish player, to assess whether his collaboration with BetHard violates codes of ethics. The AC Milan striker’s ‘alleged …

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BetHard connection could lead to three-year ban for Ibrahimovic

Swedish international footballer Zlatan Ibrahimovic could face a three-year ban from the sport due to his ongoing partnership with Malta-based operator BetHard. The AC Milan striker’s company is the fourth largest investor in the online sportsbook – which reported a profits before tax of £25.76 million profit after tax in 2019 – amounting to a total share of 10%, according …

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