SBC News Voice of the Sports Betting Industry
Spotlight Sports Group has announced the launch of its customised sportsbook betting hubs for the FIFA Qatar 2022 World Cup, which will be sold exclusively ‘one partner per territory’.
The content and data optimised hubs have been developed by Spotlight Sports to deliver maximum engagement with Qatar 2022 audiences, providing sportsbooks with an optimal resource for this year’s biggest global betting event.
The hubs will be integrated directly with sportsbook partner APIs, promoting integrated live odds, add-betslip functionalities and providing expert localised content in over 70 languages once installed.
Spotlight Sports highlighted its proven capacity in developing customised betting hubs for major sports events including the Winter Olympics, Cheltenham Festival and several major darts tournaments.
Sold on a ‘one client per territory’ basis, Spotlight Sports underscored the performance of previous hubs that saw “49% of viewers place a bet in the same session, after spending an average of two minutes using the site.”
Of further significance,” 79% of users said they accessed content included in the operator’s hubs to inform them of their betting trends.”
Rob Black, Sportlight Sports, Sales Director, said: “We know from working closely with our partners that product and marketing teams across the industry are hugely enthusiastic about supplying their customers with premium content around major events; but technical roadmaps and queues are getting in the way of innovation.
“We also know, from the research conducted, that these integrated content experiences are both favoured by customers and that they drive huge ROI. We can supply incredible betting journeys that players will love by taking away that technical headache.”
