Betfair International, part of Flutter Entertainment, has named Brazilian national footballer, Ronaldo Nazário, as the firm’s latest brand ambassador.
The three-time FIFA World Player of the Year and two-time World Cup winner joins Betfair on 30 June – witch shares the date of the 20th anniversary of Brazil’s fifth World Cup win in Japan in 2002.
Kimberley Daly, Managing Director for Betfair International, added: “We’re very excited to have the legendary Ronaldo join our stable of ambassadors, joining forces with his World Cup-winning compatriot Rivaldo.
“With such high-calibre ambassadors, Betfair gets closer to Brazilian sports fans and bettors and we are keen to deliver the most premium experiences a betting company can offer.”
Betfair has shared a video on its social platforms highlighting the main achievements of Ronaldo’s career. The former striker also joins former teammate Rivaldo on the brand’s ambassador team.
Betfair International is the official sponsor of Conmebol Libertadores and Sudamericana, the second-most prestigious club competition in South American football, in addition to having the naming rights of the Campeonato Carioca in the 2022 season.
“Joining the Betfair team of ambassadors is an honour, I will wear, once again, the same shirt as Rivaldo, something we did 20 years ago and makes us very proud to this day,” commented Nazário on his new role.
“I have no doubt that this partnership with Betfair will bring many amazing experiences to football fans. In a year of the World Cup, fans can expect a lot of news from Betfair and Ronaldo together, every result is possible.”
The brand also has a sponsorship deal with Palmeiras and master sponsorship of its women’s football team for the next two years, which includes official and exclusive digital content on the club’s platforms.