Fast Track enhances player engagement capabilities with Lifecycles launch

Fast Track has made a ‘giant leap forward’ in boosting player engagement by launching its new Lifecycles platform.

The new platform, which was initially showcased as an early prototype in February 2020, will enable operators to ‘easily orchestrate activities that have a shared goal’.

Following a ‘rigorous research and development process’, Fast Track has made the first version of the platform available to its partners, including a range of ‘out of the box’ best practice automation templates.

Commenting on the launch, Simon Lidzén, Co-founder and CEO of Fast Track, said: “Fast Track Lifecycles is a game-changer. Lifecycles goes beyond the capabilities operators have seen before, allowing them to automate large parts of their player engagement with ease.

“They can easily test and update different onboarding, retention and reactivation flows, as well as build comprehensive on-site engagement strategies. It is a truly unique solution to an industry-wide need.”

Fast Track has experienced significant success since launching its player engagement platform in 2019, with its team growing from 18 to 30 people over the last 18 months.

Last month, the company continued to pursue its ambitious growth plans with the appointment of Dan Morrison as its new Commercial Director.

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