Spiffbet-owned online casino brand Wishmaker will boost its player engagement potential by working with the Fast Track platform.
Launched in 2018, Wishmaker has been focused on using technology to drive great player experiences. It comes with rich gamification features and a loyalty scheme aimed at keeping players entertained and engaged.
Acquired by Spiffbet from Maltese company Dreamplex just last month, Wishmaker joins sister brands Cashmio and Buster Banks in using Fast Track’s real-time player engagement platform.
“We are really keen on harmonising Wishmaker with our other brands and using Fast Track’s solution to optimise performance,” explained Maria Boelius, Head of Casino Operations at Spiffbet.
“We are happy to say that we are very pleased with the solution that Fast Track delivers and we are looking forward to unlocking additional value of future acquisitions together with Fast Track.”
Christopher Hirst, Co-founder and CCO of Fast Track, added: “I am personally excited to be partnering with Wishmaker, who have been so invested in using the right technology to deliver experiences for their players. It’s something we are very passionate about at Fast Track.
“We are also pleased to be extending our relationship with Spiffbet, having worked with several of their brands for over the last two years.”