SBC News Voice of the Sports Betting Industry
OG Esports has partnered with esports betting brand PARI in a deal which aims to enhance the customer experience.
OG Esports, also known as OG, is a professional esports organisation based in Europe. The new collaboration has promised to bring exclusive content, ‘exciting’ events, as well as unique opportunities.
Sergey Glamazda, CEO of PARI Esports, commented: “We are thrilled to partner with OG, the legendary international team and two-time winner of The International! OG consistently surprises and performs at a high level across all esports titles.
“It is a great honour to collaborate with an organisation led by Ceb and N0tail!”
This pair emphasised how the deal ‘marks a new era of esports entertainment’, stating that customers should prepare for a series of exciting initiatives and offerings in the coming months.
“Partnering with PARI is an incredible opportunity,” Sujoy Roy, OG’s Head of Partnerships, added.
“Their forward-thinking approach matches our vision of delivering unparalleled experiences to our fans. We’re excited to bring fresh and exciting opportunities to the esports scene.”
