SBC News Voice of the Sports Betting Industry
DATA.BET has launched its Bet Builder product to create ‘highly customised’ compound bets within a single match.
Bet Builder operates within a single event, unlike traditional express bets which span across multiple events.
It allows players to tailor their bets with flexibility, which DATA.BET suggested makes it ‘ideal for skilful users’ who deeply understand the game and seek a more personalised and strategic betting experience.
Rostyslav Likhtin, Head of Product at DATA.BET, commented: “Our Bet Builder is a game-changer in the esports betting landscape. We’ve developed a sophisticated mathematical model that allows us to offer this feature on compound events without compromising on profitability.
“Beyond providing a unique experience that boosts engagement rates, and loyalty, and expands the user base, it also significantly increases the operator’s turnover from the existing audience.”
Furthermore, the provider has stated that the product is versatile in its integration and can be seamlessly connected to any platform via API. This allows for operators to offer this premium feature without ‘technical limitations’.
It is already available for Counter-Strike 2 and will soon expand to cover other esports titles such as Valorant, League of Legends, as well as other disciplines.
Likhtin added: “Bet Builder also helps attract new players who are eager to explore combined bets on popular sports, allowing them to become more familiar with these disciplines.”
