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Oddin.gg and Betsson Group have linked up to further enhance the latter’s esports betting services.
The operator will leverage Oddin.gg’s comprehensive odds feed and extensive esports statistics across its platforms, with the integration having “enriched the esports betting landscape”.
Marek Suchar, Managing Director and Co-founder at Oddin.gg, said: “We are honoured to be chosen as a partner by Betsson, a prestigious top-tier operator with gaming licences across 23 countries and a team of over 2,200 professionals.
“Our partnership with Betsson is a testament to our commitment and capabilities in the esports domain. We share Betsson’s vision of delivering the industry’s finest customer experience and are proud to contribute our advanced odds feed and detailed statistics to this endeavour.”
Betsson, prominent in several global markets such as LatAm and Europe, has shared that it recognises the importance of esports in today’s competitive sportsbook market.
For example, in recent weeks Betsson announced that it is sponsoring the Premier Padel Mar del Plata P1 and the Boxing Argentina meeting, as well as the Adidas Marathon and RÍMAC Lima 42k in Peru.
These new deals further expand Betsson’s presence in the Latin American sports industry, adding to the Swedish operator’s existing alliances with Argentinian football clubs Boca Juniors and Racing Club teams.
Meanwhile, Betsson shared that while esports is still in its developmental stages compared to traditional sports, there’s a strong focus on enhancing the fundamental aspects of esports betting, such as market depth and reliable live betting.
The company claims to have seen an opportunity to further capitalise on esports offerings, improving its market presence and product strength.
The company emphasised that the partnership with Oddin.gg is a “pivotal step to harness the evolving esports market” and offer its extensive customer base a better betting experience.
Suchar added: “Partnering with yet another top-tier regulated operator looking to tap into the potential of esports is a significant milestone for us at Oddin.gg. We’re excited to be part of Betsson’s journey in setting new standards for customer engagement and satisfaction in esports betting.”
