Tag Archives: english premier league

Italian Football Federation approves Serie A sleeve sponsorships

Following the request of all of Italy’s top flight clubs, The Italian Football Federation (FIGC) is moving forward with plans to allow Serie A sides to utilise sleeve sponsorship deals. The proposal could potentially expand the shirt sponsorship opportunities for Italian sides, allowing them to promote four partners on their official matchday shirts. In an official statement, the league stated: …

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Betway strengthens German presence with Hannover 96 deal

Online bookmaker Betway has signed a three-year deal to become the official betting partner of German top-tier football club Hannover 96. The sponsorship announcement follows on from the high-profile bookie striking a similar deal with fellow Bundesliga club Fortuna Düsseldorf earlier this week, marking a significant strengthening of the firm’s presence in the German market. Betway has been the principal sponsor of …

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BETR readies itself for start of new football season

Following the successful launch of BETR’s platform for the World Cup, the firm has now delivered markets and odds for the start of the major football leagues, including the English Premier League, kicking off this weekend.   BETR apps, available for Android and web with an IOS application pending, have been updated, with better functionality and a more user-friendly experience, especially for …

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1xBet strikes sponsorship deal with PL new boys Cardiff

1xBet has been named as a ‘Global Betting Partner’ of newly-promoted Cardiff City for the 2018-19 and 2019-20 seasons. Bluebirds supporters worldwide can expect a ‘fun partnership, with great odds, unique competitions and prizes being announced in due course’. It is hoped that the partnership will help the European operator expand its reach and scope across Europe, Africa, the Middle East, North …

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Filipino betting firm LETOU announced as Inter Milan sponsor

LETOU has announced a partnership deal with Serie A giants Inter Milan to become the club’s first ever Asian online gaming partner. The Filipino firm will become the club’s Official Regional Online Gaming Partner, in an agreement that will see the club’s image and identity used as part of LETOU’s promotions in Asia. Hugely popular across Asia, the betting and …

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Bodog – Expanding its global presence with unique sponsorships

International online gaming brand Bodog recently signed to be a master sponsor of the Copa do Brasil in a seven figure dollar deal. The competition is the most significant club competition in the region – similar to the FA Cup in the UK. Bodog already has a long history of major sponsorships in Europe with English Premier League clubs like …

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Arsenal unveils blockchain partner in industry first

CashBet has announced a landmark partnership with Premier League giants Arsenal ahead of the Initial Coin Offering (ICO) of its new cryptocurrency, CashBet Coin. Designed specifically for iGaming, the CashBet Coin brand will be given prominent placement via in-stadium advertising channels for all Arsenal home games at the club’s Emirates Stadium. The first-of-its-kind deal, which makes CashBet Coin the club’s …

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Badminton governing body strengthens integrity strategy

Copyright: byjeng / 123RF Stock Photo

The Badminton World Federation (BWF) is to embark on a partnership with Genius Sports, with the ultimate goal of protecting its various competitions from the threat of match fixing. As part of the long term integrity agreement, Genius Sports is to be provide Badminton’s world governing body with its bet monitoring system. Detailing the multitude of benefits the BWF are …

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Genius Sports and DreamHack link up for data rights and integrity partnership

Data - Copyright: olegdudko / 123RF Stock Photo

Genius Sports, the global leader in data technology services, has signed an extensive data and integrity partnership with DreamHack, the world’s largest digital festival and esports tournaments host. The deal will see Genius distribute data and video streaming from DreamHack’s esports events in the global regulated betting market, while also helping the Swedish digital brand protect its competitions from the …

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Twitter better indication of success than Betfair odds, research suggests

Remarkable findings from a University of East Anglia study have found that Twitter posts offer a more accurate prediction of in-play football results, compared to online odds given by Betfair. Researchers from the University’s School of Economics analysed 13.8 million tweets during the 2013-14 English Premier League season and compared them with prices given by Betfair. They found that if …

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