Fantasy football operator Sorare has gained a new Strategic Advisor in FC Barcelona and Spanish national team defender Gerard Piqué. Sorare is hopeful that Piqué’s contribution, in addition to the “significant investment” he has made in the company, will help expand its global presence and reach new fan bases across the world. Furthermore Piqué and his new colleagues at Sorare …
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Highlight Games has announced that its Soccerbet video virtual football product will go live in all Jennings Bet retail venues across the UK. The Soccerbet product features archive football from various Premier League teams and players, including current giants Liverpool, Manchester United, Chelsea, Manchester City, Tottenham Hotspur and Arsenal. Highlight Games co-CEO Nick Gardiner said: “I’m delighted to announce that …
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Former Premier League footballer Marvin Sordell has been chosen as the first ever charity ambassador for the Young Gamers & Gamblers Education Trust (YGAM). His work as a volunteer with YGAM will involve providing valuable insights to the charity’s education programmes with a strong focus on mental health. Commenting on his new role, Sordell said: “I’m delighted to become an …
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Parimatch has sealed a new partnership with English Premier League football club Everton after the operator was named the club’s ‘Official Betting Partner’. As part of the two-year agreement, Parimatch will become the team’s official betting partner in Europe and the Commonwealth of Independent States (CIS). In addition, Parimatch will gain the marketing rights to promote its brand in the …
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The English Premier League is due to make its return after clubs agreed on measures to resume play from 17 June. Following a three-month suspension due to the global pandemic, clubs agreed to resume the season with added safety measures to be put in place beforehand. Premier League Chief Executive Richard Masters commented: “Today we have provisionally agreed to resume …
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Wager, the peer-to-peer betting start-up that launched in August, is the latest incumbent attempting to overcome the industry’s ‘social wagering conundrum’. Introduced in conjunction with the kick off of the 2019/20 Premier League season, Wager has since seen some development in its short lifespan including the introduction of a marketing campaign, specialised markets, head-to-head profiles and referral schemes. With Wager’s …
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Brazil’s National Basketball League (LNB) has strengthened its fight against corruption after announcing a new partnership with Genius Sports. As part of the agreement, Genius Sports has been appointed to launch a major new integrity and live data strategy for the tournament. The deal grows Genius Sports already expansive portfolio of partners, which includes the NBA, FIBA, Euroleague Basketball, the NCAA, English Premier League and the German Football …
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Self-service betting terminals (SSBTs) provided by Playtech BGT Sports (PBS) are expected to help PBS ‘break records’ in terms of retail football turnover due to a growth in the terminals’ popularity. The growth, according to PBS, has largely been attributed to ‘an increasing range of markets, convenience and ease-of-use’ but has been supported by the opening weekend of the English …
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Are you satisfied with your current affiliation program? For many betting companies a well-tailored program is simply a matter of staying above the surface writes Jakub Myszkorowski, Chief Commercial Officer at STATSCORE. In times when everyone offers more or less the same to similar types of affiliates, will you follow the well-trodden and overused path, or try going your own …
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The Jockey Club has confirmed that former-BT Sport and Sky executive Delia Bushell will join the organisation as its new group chief executive, replacing outgoing chief executive Simon Bazalgette. Bushell will join the Jockey Club in September, with a handover period of one month, before taking over from Bazalgette when he stands down in October. It is understood that Bushell …
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