Online bookmaker Betway has signed a three-year deal to become the official betting partner of German top-tier football club Hannover 96.
The sponsorship announcement follows on from the high-profile bookie striking a similar deal with fellow Bundesliga club Fortuna Düsseldorf earlier this week, marking a significant strengthening of the firm’s presence in the German market.
Betway has been the principal sponsor of English Premier League side West Ham United since 2015, while also holding partnerships with Bundesliga club SV Werder Bremen, Belgian First Division A side RSC Anderlecht, Italian Serie A giants AS Roma and three Spanish La Liga clubs, Deportivo Alaves, C.D. Leganés and Levante U. D.
Betway’s Anthony Werkman said: “The German market is very important to Betway, so I’m delighted to announce our second deal of the summer with a Bundesliga club.
“Hannover 96 is an established first league team and they’re another exciting side to be involved with. We’re looking forward to the coming seasons in what will hopefully work out to be a great partnership for the club, the fans and us.”
Martin Kind, CEO of Hannover 96, added: “We really appreciate that we could convince Betway to become our betting partner. We are looking forward to a high-performing partnership with an innovative output.”