SBC News Voice of the Sports Betting Industry
CashBet has announced a landmark partnership with Premier League giants Arsenal ahead of the Initial Coin Offering (ICO) of its new cryptocurrency, CashBet Coin.
Designed specifically for iGaming, the CashBet Coin brand will be given prominent placement via in-stadium advertising channels for all Arsenal home games at the club’s Emirates Stadium.
The first-of-its-kind deal, which makes CashBet Coin the club’s exclusive and official Blockchain Partner, sees Arsenal become the first major team in world football to officially partner with a cryptocurrency.
Dr. Mike Reaves, CEO and Founder of CashBet, said: “With our ICO for CashBet Coin, we are actively targeting a global, multi-billion dollar marketplace of iGaming content providers, operators and players.
“We are delighted to do so in partnership with one of world football’s true giants in Arsenal, enabling us to build our brand and engage this audience in a meaningful way.
“Designed specifically for iGaming, CashBet Coin will improve the online experience for real money, casino, social, skill-based, eSports and sports betting players through increased trust and transparency, faster payouts, reduced fees and dedicated player protection.”
Vinai Venkatesham, Arsenal’s Chief Commercial Officer, added: “We are pleased to welcome CashBet Coin as our partner. We are looking forward to working with CashBet Coin as they launch their new cryptocurrency.”
The ICO presale will begin on 24th January and ends on 20th February, followed by the public sale beginning on 20th March and continuing until 27th April.
