SBC News Voice of the Sports Betting Industry
Genius Sports, the global leader in data technology services, has signed an extensive data and integrity partnership with DreamHack, the world’s largest digital festival and esports tournaments host.
The deal will see Genius distribute data and video streaming from DreamHack’s esports events in the global regulated betting market, while also helping the Swedish digital brand protect its competitions from the threat posed by match fixing.
Assigned the role of Official Data and Integrity Partner, the London-based data firm will use its sophisticated integrity monitoring system to alert DreamHack to any suspicious betting patterns that have been identified.
They will also harness the collection of live statistics from all DreamHack-hosted esports events to supply data-driven solutions to the media industry.
DreamHack CEO Marcus Lindmark said: “We are very pleased to team up with Genius Sports and have them assisting us with our ongoing integrity work across all our pro tournaments.
“But we’re equally excited to have them as official data partner and bring live data to their network of partners around the world.”
Moritz Maurer, Head of Esports at Genius Sports, said: “This partnership is the latest example of an esports rights holder taking control of the data that powers betting markets on their matches in order to protect its integrity.
“It’s also an exciting new commercial opportunity for DreamHack and one that we are in a unique position to facilitate through our unrivalled and highly regulated distribution arm.”
DreamHack is the latest addition to the ever-expanding Genius portfolio, alongside the likes of the English Premier League, La Liga and the Bundesliga.
