Kaiyun Sports has become the official principal partner and official sleeve partner of Premier League side Aston Villa. The betting brand has built an exclusive app that integrates sports and entertainment. In its new collaboration, the firm will work with the football club to provide Villa fans with an ‘immersive online and offline interactive service’. “Kaiyun Sports look forward to …
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Genius Sports has strengthened its leadership team as it seeks to expand its presence in international association football, appointing Ian Wray to oversee this growth strategy. In his new position, Wray will oversee the sports data and technology company’s partnerships with prominent football organisations, such as the English Premier League, Argentine Football Association (AFA) and Mexico’s Liga MX. The new …
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Genius Sports has enhanced its market status in Latin American by securing the position of exclusive official data and streaming partner of the Argentine Football Association (AFA). The agreement will see the data and technology provider collect and distribute data across 3,330 games per season and 13 competitions at all levels of Argentine football, with the aim of internationally connecting …
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Genius Sports has maintained its strategy of global expansion by securing a partnership with the Basketball Africa League (BAL), taking on the responsibilities of Official Provider of Real Time BAL Statistics. A long time data partner of the International Basketball Federation (FIBA) and its 200-member leagues and federations, Genius will build on its presence in the sports via the new …
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Cyprus-based sports betting operator Parimatch has announced the launch of a new campaign featuring football players from its partner club Juventus. The marketing initiative – produced in collaboration with Ukrainian firm Electric Sheep Film – aims to increase brand awareness for the operator among fans of the Serie A club, and will be infused with Parimatch’s recognisable yellow logos. “For the …
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Genius Sports has filed a lawsuit against rival provider Sportradar in the UK High Court over the data firms’ ongoing legal dispute, according to a report by Sportico. In May 2019, the Genius Sports subsidiary was appointed by Football DataCo (FDC) as the ‘exclusive live data supplier’ for the Premier League, English Football League (EFL) and Scottish Professional Football League …
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As the third nationwide UK lockdown continues, the Premier League has made the decision to continue providing televised coverage of all matches. The announcement follows the earlier decision by Richard Masters, the league’s Chief Executive, to keep playing games behind closed doors for the remainder of the season. Spectators were able to return to stadiums in a limited capacity of …
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Comcast has named Dana Strong as the new CEO of Sky following the announcement that incumbent Jeremy Darroch is vacating the position. Strong’s most recent position was President of Consumer Services at Comcast, the American media giant which acquired Sky for £30.5 billion in 2018. In her new role she will report directly to the company’s CEO Brian L Roberts. …
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Alan Pace, the newly appointed Chairman of Premier League club Burnley FC, has promised fans that he will review the current sponsorship arrangement with LoveBet. In a Twitter exchange with supporters, Pace said that he has his ‘own personal views’ on the LoverBet shirt sponsorship and it is an ‘issue’ he is aware of. The American investor added: “I can …
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French football legend Robert Pires has been appointed Brand Ambassador at Asian online casino and sports betting operator CMD368. In his role as a Brand Ambassador, Pires will work closely with CMD368 to promote the company’s brand in Asia and carry out digital marketing ahead of next year’s highly anticipated UEFA European Championship. He will also participate in a promotional …
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