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Badminton governing body strengthens integrity strategy

The Badminton World Federation (BWF) is to embark on a partnership with Genius Sports, with the ultimate goal of protecting its various competitions from the threat of match fixing.

As part of the long term integrity agreement, Genius Sports is to be provide Badminton’s world governing body with its bet monitoring system.

Detailing the multitude of benefits the BWF are set to receive, it’s stated that the system “compares real-time odds movements from global betting markets with bespoke algorithmic models and intelligence from hundreds of betting operators, to identify and flag irregular activity in real-time”

Poul-Erik Høyer, President of the Badminton World Federation, commented: “The integrity of our sport is of utmost importance to BWF and we are pleased to join forces with Genius Sports to strengthen our campaign to keep badminton clean.

“Genius Sports has gained a sterling reputation in providing world-class, bet-monitoring services and we welcome their expertise. This partnership will help to protect our tournaments from match-fixing and betting-related corruption.”

The technology set to be utilised as part of this deal, in addition to Genius Sports’ team of expert integrity analysts which it is set to combine, will monitor all major Badminton competitions.

Tournaments included under the terms of the agreement are TOTAL BWF World Championships, TOTAL Sudirman Cup, TOTAL Thomas & Uber Cup Finals, the HSBC BWF World Tour and the BWF Tour Super 100.

Ben Paterson, Integrity Operations Director at Genius Sports, added: “Effectively combating match-fixing demands that sports are proactive.

“The Badminton World Federation has shown an exemplary commitment to prioritising the integrity of its competitions and we are delighted to have formed this long-term partnership, using our market-leading technology to provide round-the-clock protection.”

Genius Sports, the global provider of sports data technology, distribution and commercialisation services, partners with a number of leading sports league and federations worldwide, including Major League Baseball, the PGA Tour and the English Premier League.

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