Tag Archives: CRM

Optimove expands real-time dynamics to help betting meet new marketing demands

August 27, 2019

Optimove has expanded its industry-centric capabilities focusing on enhancing operators real-time engagements and customer reporting functions. The supplier of digital marketing optimisation and customer retention tools has expanded its ‘Marketing Hub’ provisions specifically for sector stakeholders, who are now required to engage in ‘real-time campaign’ monitoring, decision making and compliance dynamics to meet the sector’s enhanced responsibility and sustainability agenda. “Realtime …

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Simon Lidzén: Fast Track – Reshaping CRM as a responsibility discipline

July 9, 2019

 As social responsibility and sustainability drive the industry’s operational agenda, how should betting incumbents restructure CRM as a core operator discipline? Simon Lidzén Co-Founder and CEO FAST TRACK, a technology seeking to disrupt standard  CRM industry practices, details to SBC that current frameworks will not safeguard betting from its present and future challenges in engaging consumers safely… ______________________ SBC: Fast Track …

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Intilery agrees upon a new partnership with ProgressPlay

April 16, 2019

Intilery has confirmed that it has agreed upon a new deal with ProgressPlay which will see them provide real-time customer engagement technology to the gaming platform. As part of the new partnership, ProgressPlay will have access to Intilery’s real-time, omnichannel AI CRM platform, which offers the chance to visualise and create real-time AI powered customer journeys. By using decision logic …

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James King: ConquerCasino – Re-energising sportsbook loyalty…

February 15, 2019

James King, Chief Marketing Officer at ConquerCasino.com (ProgressPlay), says that sportsbooks can learn a lot from online casinos when it comes to driving loyalty   ________________ Online sportsbook operators are undoubtedly innovative, you just have to look at the products launched over the past few years to see that operators enjoy pushing the boundaries and taking the player experience to …

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FSB and Paddy Power expand into Filipino market

March 14, 2018

Copyright: pockygallery / 123RF Stock Photo

Platform provider FSB Ltd has announced a deal to roll-out its first EPOS system in association with Paddy Power and Asian supplier Jade Entertainment and Gaming Technologies. FSB will deploy its innovative platform and trading tools alongside the Irish bookmaker’s trading team in order to provide over the counter sports betting facilities to customers of Manila’s flagship Okada Casino Resort. …

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Sylvia Jensen – Oracle Marketing Cloud – Its time for Marketing to step back & understand its ecosystem

May 19, 2017

Industry marketing stakeholders and decision makers are now faced with an abundance of tools and devices designed to optimise campaigns and maximise efficiencies. Sylvia Jensen, Head of Marketing EMEA at Oracle Marketing Cloud argues that industry marketers are better off stepping back and understanding their eco-system and tech infrastructure. This knowledge and understanding may lead to realising key objectives of customer …

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Intelligence first – EveryMatrix launches new GamMatrix CRM System

February 24, 2017

Updating the market, industry platform and software provider EveryMatrix has announced the launch of its brand new GamMatrix CRM Agent System. Initially unveiled at ICE 2017, the intelligent CRM system aims to dive client retention and player engagement metrics by utilising a number of real-time data points combined with refined user variables attributed to player behaviour. EveryMatrix clients will benefit …

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Stanleybet upgrades CRM capabilities with beehive partnership

December 14, 2016

European gambling operator Stanleybet has upgraded its digital CRM capabilities by integrating Beehive technology provisions. Updating the market, Stanleybet will install Beehive marketing solutions across its European platforms for UK, Romania, Italy, Croatia and Denmark. The CRM partnership aims to optimise Stanleybet’s targeting of existing and new customers through optimal message delivery, segmentation of player database, data modelling of customers …

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Ladbrokes retail gains Beehive ‘sophisticated’ CRM tools

September 20, 2016

In a move to boost its cross-channel customer engagement capabilities, Ladbrokes has implemented industry marketing and CRM specialist Beehives tools’ across its retail estates. The FTSE-listed operator expands its current partnership with Beehive, who have delivered CRM solutions across Ladbrokes digital divisions in the past twelve months. Ladbrokes retail will be armed with Beehive’s ‘sophisticated CRM engine,’ allowing the division …

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Malta Gaming Authority selects Microsoft as licensing CRM partner

March 31, 2016

The Malta Gaming Authority (MGA) has signed a formal agreement with Microsoft Malta, which will see the technology developer create a customised ‘Customer Relationship Management’ (CRM) system, designed to ease licensing procedures. Creating a secure web portal, Microsoft will simplify the licensing process for all new Malta prospective operators. All MGA applicants will be able to follow in ‘real-time’ their …

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