Tag Archives: CRM

GR8 Tech has launched a five-episode video series, educating audiences on how to apply leading customer retention management (CRM) strategies. The tutorial aims to help operators and their marketing teams address core challenges such as improving communication, automating workflows, and delivering personalised experiences for customers. The videos have been designed and presented by Kateryna Pozdnysheva, the new Chief Client Officer …

Optimove has inked two new partnerships with Captain Up and Gamanza Engage for the launch of an AI-orchestrated gamification solution.  Being no stranger to AI, Optimove will leverage its expertise to unlock the entire customer journey for igaming and sports betting providers together with Captain Up and Gamanza.  Pini Yakuel, CEO of Optimove, commented: “These partnerships are the first to …

Joanna Beaton, Head of CRM at sports and casino betting app kwiff, shares her experience of working with customer engagement platform provider Xtremepush on taking its communications strategy to a whole new level. When sports and casino betting app kwiff embarked on the search for a partner to help facilitate change in its segmentation, automation and reporting capabilities, it had …

In the second installment of his two-part blog, Xtremepush Senior Account Executive Brandon Asgeirsson continues his assessment of the rapidly growing US igaming market.  Use data to understand who you’re talking to As an operator, your players are your most important asset. So, you need to take the time to fully understand them. That means knowing their preferences and behaviors, …

Following the announcement that Fast Track integrated OpenAI into their CRM platform, Simon Lidzèn, Fast Track CEO and co-founder, spoke to SBC News about how this new feature is helping operators to “work smarter, not harder”. The new capability, which was showcased for the first time at ICE, promises to create “human-like”, multi-level marketing campaigns that can be localised to …

iBet, the online sports betting flagship brand of the Claymore Group, has announced this week that it has turned to Fast Track to provide the central platform for its CRM. In a statement, the operator outlined that it has chosen Fast Track’s CRM as the platform to centralise the orchestration of all communications and rewards for its players. It noted: …

Dan Morrison, Senior Solutions Consultant at Fast Track, talks about igaming CRM and how it has fallen behind other areas when it comes to innovation. He also shares his thoughts on the route causes, the pain points being felt across the industry and what needs to change. The Current State of CRM We work in an industry that prides itself …

Artificial intelligence (AI) and machine learning (ML) are often referenced in discussions about the future of the igaming industry. We spoke to Nicky Abela, Producer at Fast Track, to get a better understanding of the applications for this technology in player engagement and how the company is helping operators prepare for a future of machine learning-powered CRM. SBC: Can you …

Dan Morrison, Senior Solutions Consultant at igaming engagement platform specialist Fast Track, shares some valuable insight into how companies can use outsourcing to best effect and outlines some of the factors they need to consider before seeking external partners.  SBC: What questions should businesses be asking when looking for external solutions? Dan Morrison: The three most important considerations when looking …