Tag Archives: CRM

GR8 Tech hosts ‘pole position’ CRM learning series

SBC News GR8 Tech hosts 'pole position' CRM learning series

GR8 Tech has launched a five-episode video series, educating audiences on how to apply leading customer retention management (CRM) strategies. The tutorial aims to help operators and their marketing teams address core challenges such as improving communication, automating workflows, and delivering personalised experiences for customers. The videos have been designed and presented by Kateryna Pozdnysheva, the new Chief Client Officer …

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Optimove broadens reach to deliver a first for AI gamification

SBC News Optimove broadens reach to deliver a first for AI gamification

Optimove has inked two new partnerships with Captain Up and Gamanza Engage for the launch of an AI-orchestrated gamification solution.  Being no stranger to AI, Optimove will leverage its expertise to unlock the entire customer journey for igaming and sports betting providers together with Captain Up and Gamanza.  Pini Yakuel, CEO of Optimove, commented: “These partnerships are the first to …

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Xtremepush: Helping kwiff elevate its communications to the next level –

SBC News Xtremepush: Helping kwiff elevate its communications to the next level -

Joanna Beaton, Head of CRM at sports and casino betting app kwiff, shares her experience of working with customer engagement platform provider Xtremepush on taking its communications strategy to a whole new level. When sports and casino betting app kwiff embarked on the search for a partner to help facilitate change in its segmentation, automation and reporting capabilities, it had …

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Xtremepush: Beyond Acquisition (Pt2)… Moving towards relationship marketing in the US

SBC News Xtremepush: Beyond Acquisition (Pt2)… Moving towards relationship marketing in the US

In the second installment of his two-part blog, Xtremepush Senior Account Executive Brandon Asgeirsson continues his assessment of the rapidly growing US igaming market.  Use data to understand who you’re talking to As an operator, your players are your most important asset. So, you need to take the time to fully understand them. That means knowing their preferences and behaviors, …

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Simon Lidzèn: We’re on the Fast Track to the future of CRM

Simon Lidzèn, Fast Track CEO and co-founder

Following the announcement that Fast Track integrated OpenAI into their CRM platform, Simon Lidzèn, Fast Track CEO and co-founder, spoke to SBC News about how this new feature is helping operators to “work smarter, not harder”. The new capability, which was showcased for the first time at ICE, promises to create “human-like”, multi-level marketing campaigns that can be localised to …

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Fast Track gets personal with new AI-driven CRM integration

SBC News Fast Track gets personal with new AI-driven CRM integration

Fast Track has set out its plans to “revolutionise the way CRM is done in the igaming industry” with the integration of an autoregressive language AI model. The new model, which will be showcased at ICE in February, will enable operators to create “human-like”, multi-level marketing campaigns that can be localised to each audience. CEO and Co-founder Simon Lidzen said: …

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Nicky Abela: Fast Track – AI and machine learning explained…

SBC News Nicky Abela: Fast Track - AI and machine learning explained...

Artificial intelligence (AI) and machine learning (ML) are often referenced in discussions about the future of the igaming industry. We spoke to Nicky Abela, Producer at Fast Track, to get a better understanding of the applications for this technology in player engagement and how the company is helping operators prepare for a future of machine learning-powered CRM. SBC: Can you …

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Dan Morrison: Fast Track – ‘Time is your most valuable resource when outsourcing’

SBC News Dan Morrison: Fast Track - ‘Time is your most valuable resource when outsourcing’

Dan Morrison, Senior Solutions Consultant at igaming engagement platform specialist Fast Track, shares some valuable insight into how companies can use outsourcing to best effect and outlines some of the factors they need to consider before seeking external partners.  SBC: What questions should businesses be asking when looking for external solutions? Dan Morrison: The three most important considerations when looking …

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