Optimove has inked two new partnerships with Captain Up and Gamanza Engage for the launch of an AI-orchestrated gamification solution. Being no stranger to AI, Optimove will leverage its expertise to unlock the entire customer journey for igaming and sports betting providers together with Captain Up and Gamanza. Pini Yakuel, CEO of Optimove, commented: “These partnerships are the first to …
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Joanna Beaton, Head of CRM at sports and casino betting app kwiff, shares her experience of working with customer engagement platform provider Xtremepush on taking its communications strategy to a whole new level. When sports and casino betting app kwiff embarked on the search for a partner to help facilitate change in its segmentation, automation and reporting capabilities, it had …
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In the second installment of his two-part blog, Xtremepush Senior Account Executive Brandon Asgeirsson continues his assessment of the rapidly growing US igaming market. Use data to understand who you’re talking to As an operator, your players are your most important asset. So, you need to take the time to fully understand them. That means knowing their preferences and behaviors, …
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Following the announcement that Fast Track integrated OpenAI into their CRM platform, Simon Lidzèn, Fast Track CEO and co-founder, spoke to SBC News about how this new feature is helping operators to “work smarter, not harder”. The new capability, which was showcased for the first time at ICE, promises to create “human-like”, multi-level marketing campaigns that can be localised to …
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Fast Track has set out its plans to “revolutionise the way CRM is done in the igaming industry” with the integration of an autoregressive language AI model. The new model, which will be showcased at ICE in February, will enable operators to create “human-like”, multi-level marketing campaigns that can be localised to each audience. CEO and Co-founder Simon Lidzen said: …
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iBet, the online sports betting flagship brand of the Claymore Group, has announced this week that it has turned to Fast Track to provide the central platform for its CRM. In a statement, the operator outlined that it has chosen Fast Track’s CRM as the platform to centralise the orchestration of all communications and rewards for its players. It noted: …
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Dan Morrison, Senior Solutions Consultant at Fast Track, talks about igaming CRM and how it has fallen behind other areas when it comes to innovation. He also shares his thoughts on the route causes, the pain points being felt across the industry and what needs to change. The Current State of CRM We work in an industry that prides itself …
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Artificial intelligence (AI) and machine learning (ML) are often referenced in discussions about the future of the igaming industry. We spoke to Nicky Abela, Producer at Fast Track, to get a better understanding of the applications for this technology in player engagement and how the company is helping operators prepare for a future of machine learning-powered CRM. SBC: Can you …
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Dan Morrison, Senior Solutions Consultant at igaming engagement platform specialist Fast Track, shares some valuable insight into how companies can use outsourcing to best effect and outlines some of the factors they need to consider before seeking external partners. SBC: What questions should businesses be asking when looking for external solutions? Dan Morrison: The three most important considerations when looking …
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Kindred Group’s 32Red, one of the most recognisable online casino brands in the UK, is now live with a bespoke version of the Fast Track CRM platform. The primary goal of the partnership was for 32Red to achieve greater flexibility for its player engagement campaigns, and with less manual labour. Needing an enhanced segmentation model beyond the standard integration, through …
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