Dan Morrison reflects on his journey from a bootstrapped entrepreneur to his new role as the Commercial Director of Fast Track, looking at the evolution of player engagement strategies and how a digitalised, customer-centric approach benefits the entire iGaming industry. A unified player engagement strategy: more problems than solutions? The evolution of the internet is perhaps the single most important …
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Optimove has expanded its industry-centric capabilities focusing on enhancing operators real-time engagements and customer reporting functions. The supplier of digital marketing optimisation and customer retention tools has expanded its ‘Marketing Hub’ provisions specifically for sector stakeholders, who are now required to engage in ‘real-time campaign’ monitoring, decision making and compliance dynamics to meet the sector’s enhanced responsibility and sustainability agenda. “Realtime …
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As social responsibility and sustainability drive the industry’s operational agenda, how should betting incumbents restructure CRM as a core operator discipline? Simon Lidzén Co-Founder and CEO FAST TRACK, a technology seeking to disrupt standard CRM industry practices, details to SBC that current frameworks will not safeguard betting from its present and future challenges in engaging consumers safely… ______________________ SBC: Fast Track …
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Intilery has confirmed that it has agreed upon a new deal with ProgressPlay which will see them provide real-time customer engagement technology to the gaming platform. As part of the new partnership, ProgressPlay will have access to Intilery’s real-time, omnichannel AI CRM platform, which offers the chance to visualise and create real-time AI powered customer journeys. By using decision logic …
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James King, Chief Marketing Officer at ConquerCasino.com (ProgressPlay), says that sportsbooks can learn a lot from online casinos when it comes to driving loyalty ________________ Online sportsbook operators are undoubtedly innovative, you just have to look at the products launched over the past few years to see that operators enjoy pushing the boundaries and taking the player experience to …
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Platform provider FSB Ltd has announced a deal to roll-out its first EPOS system in association with Paddy Power and Asian supplier Jade Entertainment and Gaming Technologies. FSB will deploy its innovative platform and trading tools alongside the Irish bookmaker’s trading team in order to provide over the counter sports betting facilities to customers of Manila’s flagship Okada Casino Resort. …
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Industry marketing stakeholders and decision makers are now faced with an abundance of tools and devices designed to optimise campaigns and maximise efficiencies. Sylvia Jensen, Head of Marketing EMEA at Oracle Marketing Cloud argues that industry marketers are better off stepping back and understanding their eco-system and tech infrastructure. This knowledge and understanding may lead to realising key objectives of customer …
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Updating the market, industry platform and software provider EveryMatrix has announced the launch of its brand new GamMatrix CRM Agent System. Initially unveiled at ICE 2017, the intelligent CRM system aims to dive client retention and player engagement metrics by utilising a number of real-time data points combined with refined user variables attributed to player behaviour. EveryMatrix clients will benefit …
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European gambling operator Stanleybet has upgraded its digital CRM capabilities by integrating Beehive technology provisions. Updating the market, Stanleybet will install Beehive marketing solutions across its European platforms for UK, Romania, Italy, Croatia and Denmark. The CRM partnership aims to optimise Stanleybet’s targeting of existing and new customers through optimal message delivery, segmentation of player database, data modelling of customers …
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In a move to boost its cross-channel customer engagement capabilities, Ladbrokes has implemented industry marketing and CRM specialist Beehives tools’ across its retail estates. The FTSE-listed operator expands its current partnership with Beehive, who have delivered CRM solutions across Ladbrokes digital divisions in the past twelve months. Ladbrokes retail will be armed with Beehive’s ‘sophisticated CRM engine,’ allowing the division …
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