Tag Archives: CRM

Ladbrokes retail gains Beehive ‘sophisticated’ CRM tools

In a move to boost its cross-channel customer engagement capabilities, Ladbrokes has implemented industry marketing and CRM specialist Beehives tools’ across its retail estates. The FTSE-listed operator expands its current partnership with Beehive, who have delivered CRM solutions across Ladbrokes digital divisions in the past twelve months. Ladbrokes retail will be armed with Beehive’s ‘sophisticated CRM engine,’ allowing the division …

Read More »

Malta Gaming Authority selects Microsoft as licensing CRM partner

The Malta Gaming Authority (MGA) has signed a formal agreement with Microsoft Malta, which will see the technology developer create a customised ‘Customer Relationship Management’ (CRM) system, designed to ease licensing procedures. Creating a secure web portal, Microsoft will simplify the licensing process for all new Malta prospective operators. All MGA applicants will be able to follow in ‘real-time’ their …

Read More »

Colossus Bets launches £1 Million free-to-play predictor game

Colossus Bets have announced the launch of ‘FreePlay6’, the world’s biggest free-to-play predictor game with a £1 million weekly jackpot prize. The correct score game follows a similar format to Sky’s popular ‘Super 6’ game, but includes the firm’s partial cash-out feature, enabling Colossus players to take cash profits on ‘live’ free tickets throughout the weekend. The game, which requires players to pick …

Read More »

Revenues drop but EBITDA up for Bwin.party’s H1

Bwin.party CEO Norbert Teufelberger has not ruled out recommended a takeover offer from GVC Holdings, but wants the firm to work on its bid. Until then, the board is continuing to support 888 Holdings’ original bid. He commented: “We have been working with GVC and their advisors to try and help them resolve certain key aspects of their proposal, something …

Read More »

Scott Longley – The dangers to innovation from consolidation and how to avoid it

Editorial consultant Scott Longley investigates how innovation is in danger of being left behind in the latest corporate reorganisation. In the fog of war generated by the current spate of sectoral M&A manoeuvrings, the debate about whether online gambling is genuinely engaging its customers is in danger of getting lost in the tumult. Like worrying about the design of the …

Read More »

Phil Fraser – WhichBingo – Bingo in 2015

SBC discusses the current state of the online bingo market with Phil Fraser, the owner of player portal Whichbingo.co.uk. Once a burgeoning market for operators, online bingo has now hit maturity and saturation, Fraser addresses current consumer habits and trends, and gives further insight on operator marketing initiatives. Phil Fraser has been involved in the online bingo industry since its …

Read More »

GBGroup’s ICE protest makes serious data point

Last week’s ICE Totally Gaming saw GBGroup stage a ‘protest’ outside of the ICE gaming convention at ExCel London. Advocating a trust economy, the protesters ‘represented’ gaming users who are campaigning for better recognition by gaming operators of their individual identity. The protesters argued that gaming companies should be better able to identify their customers and recognise their individual needs …

Read More »

London Baby Sponsor Profile: Iforium

It’s two years since Phil Parry became CEO at Iforium, and he hopes that 2015 will see the firm’s Gameflex and Wagerflex solutions taken up by more operators than ever before. What has your company and its services and operations learned from 2014? 2014 proved a year of rapid progression and growth for Iforium. It saw Iforium expand the team, …

Read More »

EIG Berlin Notes – Betfred CRM Case Study

Session Overview Michelle Livingstone Betfred CRM Manager presents the EIG Berlin audience with an overview of Betfred’s unique Customer retention and communication strategies. Livingstone sheds insight on handling customers between traditional and mobile verticals, what key data and player trends Betfred are looking to evaluate and expose. Livingstone further talks about changing strategies and values when assessing customer journey Session …

Read More »

Caesars Entertainment relaunches loyalty programme

Caesars Entertainment UK has re-launched its Player Rewards loyalty programme and partnered with Gaming Rewards to create a new and exciting range of rewards for their UK customers.  Featuring a mix of physical and digital rewards, the catalogue is designed to appeal to players of all levels. The agreement is for a multi phased programme that will continue to develop …

Read More »