Tag Archives: CRM

Sylvia Jensen – Oracle Marketing Cloud – Its time for Marketing to step back & understand its ecosystem

Industry marketing stakeholders and decision makers are now faced with an abundance of tools and devices designed to optimise campaigns and maximise efficiencies. Sylvia Jensen, Head of Marketing EMEA at Oracle Marketing Cloud argues that industry marketers are better off stepping back and understanding their eco-system and tech infrastructure. This knowledge and understanding may lead to realising key objectives of customer …

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Intelligence first – EveryMatrix launches new GamMatrix CRM System

Updating the market, industry platform and software provider EveryMatrix has announced the launch of its brand new GamMatrix CRM Agent System. Initially unveiled at ICE 2017, the intelligent CRM system aims to dive client retention and player engagement metrics by utilising a number of real-time data points combined with refined user variables attributed to player behaviour. EveryMatrix clients will benefit …

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Stanleybet upgrades CRM capabilities with beehive partnership

European gambling operator Stanleybet has upgraded its digital CRM capabilities by integrating Beehive technology provisions. Updating the market, Stanleybet will install Beehive marketing solutions across its European platforms for UK, Romania, Italy, Croatia and Denmark. The CRM partnership aims to optimise Stanleybet’s targeting of existing and new customers through optimal message delivery, segmentation of player database, data modelling of customers …

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Ladbrokes retail gains Beehive ‘sophisticated’ CRM tools

In a move to boost its cross-channel customer engagement capabilities, Ladbrokes has implemented industry marketing and CRM specialist Beehives tools’ across its retail estates. The FTSE-listed operator expands its current partnership with Beehive, who have delivered CRM solutions across Ladbrokes digital divisions in the past twelve months. Ladbrokes retail will be armed with Beehive’s ‘sophisticated CRM engine,’ allowing the division …

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Malta Gaming Authority selects Microsoft as licensing CRM partner

The Malta Gaming Authority (MGA) has signed a formal agreement with Microsoft Malta, which will see the technology developer create a customised ‘Customer Relationship Management’ (CRM) system, designed to ease licensing procedures. Creating a secure web portal, Microsoft will simplify the licensing process for all new Malta prospective operators. All MGA applicants will be able to follow in ‘real-time’ their …

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Colossus Bets launches £1 Million free-to-play predictor game

Colossus Bets have announced the launch of ‘FreePlay6’, the world’s biggest free-to-play predictor game with a £1 million weekly jackpot prize. The correct score game follows a similar format to Sky’s popular ‘Super 6’ game, but includes the firm’s partial cash-out feature, enabling Colossus players to take cash profits on ‘live’ free tickets throughout the weekend. The game, which requires players to pick …

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Scott Longley – The dangers to innovation from consolidation and how to avoid it

Editorial consultant Scott Longley investigates how innovation is in danger of being left behind in the latest corporate reorganisation. In the fog of war generated by the current spate of sectoral M&A manoeuvrings, the debate about whether online gambling is genuinely engaging its customers is in danger of getting lost in the tumult. Like worrying about the design of the …

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Phil Fraser – WhichBingo – Bingo in 2015

SBC discusses the current state of the online bingo market with Phil Fraser, the owner of player portal Whichbingo.co.uk. Once a burgeoning market for operators, online bingo has now hit maturity and saturation, Fraser addresses current consumer habits and trends, and gives further insight on operator marketing initiatives. Phil Fraser has been involved in the online bingo industry since its …

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GBGroup’s ICE protest makes serious data point

Last week’s ICE Totally Gaming saw GBGroup stage a ‘protest’ outside of the ICE gaming convention at ExCel London. Advocating a trust economy, the protesters ‘represented’ gaming users who are campaigning for better recognition by gaming operators of their individual identity. The protesters argued that gaming companies should be better able to identify their customers and recognise their individual needs …

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