Intilery agrees upon a new partnership with ProgressPlay

Intilery has confirmed that it has agreed upon a new deal with ProgressPlay which will see them provide real-time customer engagement technology to the gaming platform.

As part of the new partnership, ProgressPlay will have access to Intilery’s real-time, omnichannel AI CRM platform, which offers the chance to visualise and create real-time AI powered customer journeys.

By using decision logic through a drag and drop interface and custom data sources, ProgressPlay can deliver messages tailored to their customers needs through Intilery’s real-time messaging systems, currently available to 130 brands.

Gareth James, CEO of Intilery, commented on the new partnership:“Initlery are excited to have signed ProgressPlay, an Israeli Gaming Giant. Intilery has a proven track record and is at the forefront of real-time CRM in the gaming industry worldwide. Exciting times ahead.”

In a bid to fully comprehend consumer behaviour, Intilery will fully utilise the integrated single-view of the customer to deliver real-time omnichannel messages.

‘We chose Intilery due to their track record with leading gaming brands, their unique ability to deliver real-time messages and ease of use for managing our 130 brands. We look forward to building a long-lasting relationship with Intilery,” added Itai Loewenstein, CEO of Progress Play.

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