SBC News Voice of the Sports Betting Industry
GR8 Tech has launched a five-episode video series, educating audiences on how to apply leading customer retention management (CRM) strategies.
The tutorial aims to help operators and their marketing teams address core challenges such as improving communication, automating workflows, and delivering personalised experiences for customers.
The videos have been designed and presented by Kateryna Pozdnysheva, the new Chief Client Officer of GR8 Tech, who oversees key relationships and the day-to-day management of GR8 Tech’s full-service iGaming solutions supplier.
Insights from the Video Series
Throughout the series, Kateryna Pozdnysheva and her team provide a detailed breakdown of how CRM can be leveraged to drive engagement and optimise player retention. The series focuses on:
- Personalized Customer Journeys: Creating tailored experiences for both casino players and sports bettors.
- Segmentation & Data Analytics: Using CRM tools to categorise players based on habits, risk profiles, and preferences.
- Automated Marketing Strategies: Implementing real-time engagement strategies and targeted campaigns to boost conversions.
- Gamification for Retention: Exploring interactive features like rewards and achievements to enhance player satisfaction.
Watch Pole Position Performance: GR8 Tech CRM
Impact of GR8 Tech’s CRM Solutions
GR8 Tech’s CRM has demonstrated its ability to increase first-time deposits by 25%, achieve an 80% average retention rate, and engage 75% of monthly active users through gamification. The video series emphasizes how CRM can revolutionise player engagement, ensuring operators can deliver more effective, data-driven, and result-oriented campaigns.
With GR8 Tech’s expertise and Pozdnysheva’s leadership, the company continues to position itself as a trusted partner in the iGaming industry, helping brands unlock their full potential through cutting-edge CRM solutions.
