Tag Archives: better collective

Better Collective Spotlight: Turning US-Bookies.com into the ultimate resource for US sports bettors

Better Collective

Michael Hageman, US Content Manager at Better Collective, and Victor Klein, one of the firm’s SEO Leads, combine to outline key information about one of Better Collective’s flagship US assets, including how it is ready to ‘scale out’ as more states offer online sports betting and why applying ‘dynamic CTA’s’ is the next step. SBC: Can you start by giving …

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Better Collective backs Mindway AI to improve ‘early detection’ mechanisms

Moving to strengthen its multi-market compliance frameworks, Stockholm-listed Better Collective AS has acquired a 19.99% stake in Mindway AI. An intelligence solution developed specifically for igaming/betting incumbents, Mindway utilises advanced metrics and machine learnings to identify customers at risk of problem gambling and further segmenting vulnerable audiences. Updating investors, Better Collective governance confirms an investment of DKK 4 million (€540,000) …

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Juroszek family backs ‘proven player’ Better Collective

Mateusz Juroszek the Chief Executive & President of Polish market leading bookmaker STS has purchased €1 million worth of shares in Stockholm-listed industry affiliate marketing publisher Better Collective AS. The transaction has been undertaken through Juroszek’s gambling investment vehicle Betplay international and will be co-owned with his father Zbigniew Juroszek, the Founder and President of Polish real estate and construction …

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Better Collective Spotlight: ‘Lead generation’ white label gamification on Betarades

personalised

For this month’s Better Collective Spotlight, we returned to Betarades – a provider of sports insights and free betting tips in Greece – to look at its Tipster League product launched in February. Edward Fowler, Marketing Automation Specialist at Better Collective, shares his insights on the product which lets users guess the outcome of events and compete for attractive monthly …

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AffiliateINSIDER to host Betting on Sports webinar, Reality 2019: Survival of the Fittest

AffiliateINSIDER to host Betting on Sports webinar, Reality 2019: Survival of the Fittest

SBC’s fortnightly Betting on Sports webinar series continues on Wednesday 21 August with ‘Reality 2019: Survival of the Fittest’, an in-depth look at the changing nature of player acquisition programmes, hosted by AffiliateINSIDER. The session will examine why a number of the industry’s player acquisition programmes are struggling to transition to the sector’s new marketing demands. As we approach the …

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Better Collective Spotlight – Speltips.se first in mind and first in search for Sweden

Sweden

For this month’s Better Collective Spotlight, SBC News took a closer look at Speltips.se, the flagship brand for Better Collective in Sweden. We asked Jesper Ribacka, Director of Better Collective Stockholm, about the history of tipster sites in Sweden, why the opportunity is greater for affiliates than operators and what the future might hold for the country’s affiliate market.  SBC: …

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Better Collective strengthens US grip by acquiring Vegasinsider and Scoresandodds

Industry affiliate Better Collective A/S has advanced its US strategic agenda by acquiring Florida-based Vegasinsider.com and Scoresandodds.com in a $20 million cash transaction. Updating investors, Better Collective said that it has significantly expanded its US portfolio by acquiring two of the most trusted sports betting wagering portals which maintain a legacy of ‘more than 20-years’ experience in offering premium sports picks, content, …

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Allee named bettingexpert.com’s World Tipster Champion

German tipster, Allee, has been named World Tipster Champion 2019 as part of an annual competition run by Better Collective’s flagship tipster network, bettingexpert.com. The annual competition, sponsored by Bet365, monitors the best tipsters across Bettingexpert’s different language portals, with allee awarded a cheque of €10,000. World Tipster Champion 2019, allee celebrated the accolade: “Being the World Tipster Champion is a dream …

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Better Collective appoints Shona ODonnell as global events lead

Stockholm-listed industry affiliate Better Collective A/S has expanded its senior management team after appointing Shona ODonnell as Head of Strategic Events. A figurehead in B2B event production for the global gaming sector, ODonnell joins Better Collective from Clarion Gaming, where she most recently served as Event Director, leading the firm’s portfolio of international executive conferences. Confirming the appointment, Jesper Søgaard, …

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Better Collective powers NJ.com wagering content

Stockholm-listed industry affiliate Better Collective AB has made new US market inroads after undertaking a ‘technology and content’ led partnership with NJ Advance Media LCC. The strategic partnership will see NJ Advance’s New Jersey news platform NJ.com integrate Better Collective content and technology provisions, delivered through Better Collective’s flagship bettingexpert.com platform. The collaboration sees Better Collective content and information power New …

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