Tag Archives: better collective

Better Collective acquires Playmaker Capital for €176m to build Americas empire

SBC News Better Collective acquires Playmaker Capital for €176m to build Americas empire

Better Collective A/S has struck definitive terms to acquire Toronto TSX-listed Playmaker Capital for a total consideration of €176m. Executing its second-largest M&A transaction, Better Collective will expand its media network across North and South America, taking control of Playmaker’s extensive coverage of sports portals including FutbolSites, Yardbarker, and The Nation Network. Of distinction, Playmaker’s media portfolio attracts over “200 …

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Pernille Holbøll to lead Better Collective’s AI journey

SBC News Pernille Holbøll to lead Better Collective’s AI journey

Better Collective has named Pernille Holbøll as its new Senior Director of AI Editorial Content & Editorial Innovation. As the former Managing Editor-in-Chief of Danish news media companies, Ekstra Bladet and BT, Holbøll joins the firm to lead the strategic development of AI-generated editorial content across its sports media brands.  SVP Group Media & Core Sites & CEO South America, …

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Better Collective eyes ‘home support’ with Copenhagen dual listing

Better Collective

Better Collective AS will place its shares on Nasdaq Copenhagen, supplementing the media group’s current trading on Nasdaq Stockholm.  In a corporate filing, the board of Better Collective disclosed plans to co-list the firm’s shares by Q4 2023, pending the fulfillment of customary conditions and approvals. Investors were informed that no new shares would be issued in conjunction with the …

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Better Collective adds Denmark’s Tipsbladet to media leadership vision

Better Collective

Better Collective has strengthened its standing in the Danish market whilst also solidifying one of the key pillars of its global strategy via a takeover of Tipsbladet. The transaction was conducted at a purchasing price of €6.5m. The football media site will be incorporated into the company’s international portfolio of sports betting content web pages from 2 October. A Danish-founded …

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Better Collective appoints Brandon Boone in key communications role

SBC News Better Collective appoints Brandon Boone in key communications role

Better Collective North America has named Brandon Boone as its Vice President, Communications Strategy & Public Relations. His remit is to lead all communications for the North American brand portfolio, including Action Network, RotoGrinders, VegasInsider.com, Playmaker HQ, and Canada Sports Betting.  A statement from Better Collective noted that Boone brings more than 20 years of brand and corporate communications expertise …

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Better Collective acquires first Brazilian brand Torcedores.com

SBC News Better Collective acquires first Brazilian brand Torcedores.com

Better Collective has finalised its acquisition of national Brazilian sports media platform Torcedores.com.  The deal sees the digital sports media company aim to strengthen its position in the South American region, adding the first Brazilian sports media brand to its group. Simon Hovmand-Stilling, CEO of Better Collective South America, said: “I am truly excited to be welcoming Torcedores.com as our …

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Jesper Søgaard: Better Collective ‘keeping foot on the pedal’ for Americas growth

Better Collective: high ambitions backed by a visionary strategy

Transatlantic business is at the forefront of Better Collective’s post-Q2 agenda as it continues to target a standing as ‘the leading digital sports media group’, CEO Jesper Søgaard reiterated to investors. Whilst Better Collective is seeking to maintain its standing in its found market of Europe, the growth opportunities of North and Latin American betting sectors are becoming too alluring …

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Better Collective ups 2023 landing adding new Skycon muscle

Better Collective purchases majority share in Mindway AI

Better Collective AS has reiterated its 2023 revenue expectations after reporting a ‘record’ trading performance during the second quarter, having followed up the three-month period with a series of expansions. The Stockholm-listed igaming media group reported revenue of €78m, a 39% increase on €56m the year prior, alongside EBITDA growth of 135% to €29m (€12m), with a margin of 37%. …

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Better Collective extends Scandinavian reach with new media properties

Better Collective extends Scandinavian reach with new media properties

Better Collective has expanded its international media portfolio with the acquisition of four Swedish websites from the Everysport Group. The four sites in question are SvenskaFans.com, HockeySverige.se, Fotbolldirekt.se and Innebandymagazinet.se, which have a combined monthly viewership of nine million in Sweden. Conducted at a total purchase price of €3.7m, the transaction will be paid for in three instalments and financed …

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Celebrating Visionaries: SBC Summit Latinoamérica Announces ‘Leaders’ Track

Celebrating Visionaries: SBC Summit Latinoamérica Announces ‘Leaders’ Track

3,000 delegates are set to convene at this year’s SBC Summit Latinoamérica, to witness influential thought leaders share their insights on the key talking points affecting the Latin American region, during the ‘Leaders’ conference track.  The conference track will take place during the first day of Latin America’s premier iGaming and sports betting event, Wednesday, November 1st, and will be …

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