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better collective
Better Collective CEO Jesper Søgaard
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Latest News
Time to read: 3 min
SBC Spotlight: Jesper Søgaard - "Better Collective stronger on all fronts following 2021 diversification"
January 21, 2022
18:35
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Sportsbook
Time to read: 3 min
SBC Leaders: Rush Street will ‘keep trucking’ on local and international growth
January 7, 2022
Kambi, New York
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Sportsbook
Time to read: 3 min
New York opening lauded as ‘huge moment’ and ‘significant milestone’ by European suppliers
January 7, 2022
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Features
Time to read: 3 min
Marc Pedersen, Better Collective: Capitalising on the US market boom
December 21, 2021
STS
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Sportsbook
Time to read: 2 min
STS Holding ownership eyeing up future investments following Warsaw IPO
December 7, 2021
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Features
Time to read: 4 min
Better Collective Spotlight: Taking the safer gambling conversation to the next level
November 29, 2021
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Affiliate News
Time to read: 2 min
Better Collective praises US performance following record September revenues
November 17, 2021
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Sportsbook
Time to read: 3 min
Better Collective moves to strengthen US position via RotoGrinders acquisition
November 5, 2021
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Player Protection
Time to read: 2 min
Better Collective launches Gamalyze problem gambling tool
November 1, 2021
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Technology
Time to read: 2 min
Better Collective appoints Pablo Jensen as new tech lead 
October 29, 2021
Jorris Dekkers: Capitalising on the Dutch opportunity for Better Collective
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Features
Time to read: 4 min
Joris Dekkers: Capitalising on the Dutch opportunity for Better Collective
October 20, 2021
BREAKING
North America
Time to read: 2 min
Better Collective agrees on $12m incentive plan to retain Action Network talent
October 5, 2021
As the Dutch market opens up from today, Mindway AI will support its customers across the Netherlands by rolling out its responsible gambling solutions.
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Affiliate News
Time to read: 2 min
Mindway AI rolls out responsible gambling solutions across Dutch market
October 1, 2021
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Features
Time to read: 4 min
Better Collective Spotlight: The science behind Mindway AI’s Gamalyze
September 30, 2021
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Sportsbook
Time to read: 3 min
Better Collective bolsters Dutch foothold ahead of online market launch
September 24, 2021
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SBC Awards
Time to read: 2 min
SBC Awards 2021 nominations deadline approaching fast
September 10, 2021
BREAKING
Affiliate News
Time to read: 3 min
Better Collective clears H1 high-bar benefiting from breakthrough US results 
August 24, 2021
Triggy has secured a new partnership with Better Collective which will see the duo provide mobile apps across a range of markets.
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Sportsbook
Time to read: 1 min
Triggy teams up with Better Collective for live-score app launch
August 19, 2021
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Affiliate News
Time to read: 2 min
Better Collective launches revamped Bookmaker Awards 2021
July 9, 2021
17:18
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Features
Time to read: 5 min
Martin Huber: A ‘Beidfüßig’ approach to content
July 9, 2021
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Retail
Time to read: 2 min
Spotlight Sports integrates Crossword’s Rizikon to boost supplier management
June 30, 2021
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Retail
Time to read: 3 min
Better Collective integrates Spotlight’s Superfeed to boost racing content
June 14, 2021
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Most Read
1
Andy’s Burnham down the bookies as Makerfield by-election sets Betfair record
2
Betfred becomes latest to cool operations in Irish market as it takes “temporary pause”
3
Entain may call time on Central and Eastern Europe business
4
Former CEO of BetVictor launches 21.com with aim of becoming top-three operator worldwide
5
Starmer’s resignation and Burnham’s favourable odds give UK bookies a lot to consider
6
Messi and Modrić promote Kalshi as Instagram posts highlight scale of prediction markets
7
Entain calls for action over illegal World Cup gambling promotions on UK social media
8
Is the UK’s under-16 social media ban a win for online bookmakers?
Featured News
Entain logo on stage at the SBC Awards North America
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Marketing
Time to read: min
“A gap between confidence and reality” - Entain fires back at illegal gambling on social media
June 22, 2026
An Entain logo at an SBC event
BREAKING
Featured News
Time to read: min
Entain calls for action over illegal World Cup gambling promotions on UK social media
June 17, 2026
The Hague, the Netherlands, the seat of the Dutch government
BREAKING
Featured News
Time to read: min
Dutch government to put final nail in online gambling advertising coffin
June 12, 2026
A sign in a government building window for the UK Intellectual Property Office (UKIPO), which Entain has contacted regarding trademarks
BREAKING
Featured News
Time to read: min
Entain demands UKIPO intervene on unlicensed gambling trademarks
June 11, 2026