Tag Archives: better collective

Better Collective launches revamped Bookmaker Awards 2021

Better Collective AS will host its new ‘Bookmaker Awards’ on September 28 in Amsterdam, recognising the best performing and most rewarding betting brands operating across five European markets. The revamped awards show will reward Europe’s best performing bookmakers, according to the customer feedback collected by Better Collective’s player communities of Betarades (Greece), Speltips.se (Sweden), SpilXperten (Denmark), Zagranie (Poland) and PariuriX …

Read More »

Martin Huber: A ‘Beidfüßig’ approach to content

Selecting a name which fully encompasses the content of a show can sometimes be tricky, however in this month’s Better Collective Spotlight, Martin Huber explained that the name Beidfüßig was a perfect reflection of what bettors can expect. Speaking to SBC News, Huber – who is the head of the DACH region at Better Collective – discusses the way in …

Read More »

Spotlight Sports integrates Crossword’s Rizikon to boost supplier management

Spotlight Sports Group has implemented Crossword Cybersecurity’s Rizikon Pro, a supplier assurance and third party risk management platform for SMEs. The integration of the system has enabled Spotlight Sports to halve the time spent on supplier management, gain better visibility of its supplier risk and cut the costs of maintaining its ISO 27001 Information Security Management certification. Due to its …

Read More »

Better Collective integrates Spotlight’s Superfeed to boost racing content

Better Collective has enhanced its sports and racing content by integrating Spotlight Sports’ recently launched Superfeed engine, which leverages the Racing Post brand. The deal builds on a previous agreement between Spotlight Sports Group and the Danish sports betting and gaming operator signed five years ago, which has seen Better Collective expand its global audience, backed by Spotlight’s support for …

Read More »

Better Collective Spotlight: How ‘The Big Stage’ is building Euro 2020 engagement

Video content can be one of the best ways of interacting with new audiences both in the build up to and throughout a major sports tournament. With that in mind we caught up with Joe Ryan, Head of Video and Audio & Presenter at Better Collective, to discuss why ‘The Big Stage’ by bettingexpert has proved to be such a …

Read More »

Catena Media and Better Collective react to the relaunch of bet365 Partners

bet365 Partners

Companies who fail to evolve will see their customer base slimming, said Catena Media’s Gloria Cereda in response to the roll out of bet365 Partners – a shiny new affiliate programme for the most successful online sports betting operator. Over the years, bet365 has been fully committed to enhancing its relationship with marketing partners by providing industry leading products, insights …

Read More »

Better Collective raises €150m in new capital by completing private bookbuild

Better Collective AS has expanded its cash options, having completed an oversubscribed bookbuild from institutional investors. The Stockholm-listed media group has raised a further SEK 1.5 billion (€150m) in working capital in light of completing a direct issue of 6.9 million shares priced at SEK 218 (€21) each. During Q2 trading, Better Collective formally notified that it would launch a …

Read More »

Better Collective Spotlight: Gaining a unique US position via Action Network

Better Collective Spotlight: Gaining a unique US position via Action Network

With more and more states weighing up the opportunities that betting regulation can bring, Marc Pedersen – CEO US at Better Collective – believes that the US is the obvious place for the sports betting media Group to continue its execution strategy. In this month’s Better Collective spotlight, Pedersen spoke to SBC about the ways in which Action Network will …

Read More »

Better Collective praises M&A strategy as 2021 gets off to ‘strong start’

Better Collective praises M&A strategy as 2021 gets off to ‘strong start’

‘Record’ acquisitions and US regulatory developments have allowed Better Collective to get off to a ‘strong and exhilarating start’ for 2021 as the sports betting media group recorded organic revenue growth of 19% in Q1. Publishing its financial results for the three months ending 31 March, Better Collective noted that revenues for Q1 grew by 86% to €38.8 million, up …

Read More »

Better Collective powers up US vision with $240m buyout of Action Network

Better Collective AS stated that it has secured the ‘outright leader’s position’ in US sports betting’s media and affiliate landscape, having reached ‘definitive terms’ to acquire the Action Network.  This Monday, Better Collective announced its biggest M&A transaction to date, acquiring all assets of US sports betting publisher Action Network for $240 million (€198m) on a ‘cash and debt-free basis’. …

Read More »