Tag Archives: better collective

Henrik Lykkesteen: FUTBIN has been the perfect synergistic bolt-on for Better Collective

As we all know, esports has undergone tremendous growth over the last five years – more so since the pandemic. With that in mind and with an ambition to become the world’s leading digital sports media group Better Collective has expanded its presence within the esports space with the acquisition of FUTBIN.  Henrik Lykkesteen, SVP of Esports, uses this month’s …

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JD McNamara: Better Collective is planting its flag in the Canadian market

Ontario is quickly becoming a powerhouse in and of itself as betting companies look to make their mark on the Canadian market.  JD McNamara (pictured), Country Director at Better Collective, takes this month’s spotlight piece to dissect the growing opportunities in Canada and the need for a more personalised approach to this newly regulated market. SBC: Over the past three-years …

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Betting and gaming industry’s biggest brands head SBC Awards North America shortlists

The SBC Awards North America 2022 will see the biggest brands in sports betting and gaming compete for the top prizes, with BetMGM, Caesars, DraftKings, FanDuel, Penn Interactive, PointsBet, and Rush Street Interactive all making the shortlists announced today. The winners of the 27 operator, supplier, and affiliate categories will be announced in front of an audience of 600 senior …

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Better Collective ups 2022 earnings guidance following record Q1 opening 

Better Collective AS has declared a ‘record financial performance’, attributed to outstanding US growth that has surpassed all management expectations.  Publishing its Q1 trading update (period ending 31 March), the Stockholm-listed media publisher registered corporate revenues of €67m, up 74% on corresponding 2021 results of €39m. Topline growth was attributed to US market gains, that delivered ‘46% of group revenue …

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Better Collective cools Spotlight Sports M&A speculation

Better Collective AS has branded UK media reports as ‘highly speculative‘ of its’ front runner interest’ in acquiring Spotlight Sports Group for £500 million. This weekend, The Sunday Times reported that private equity fund Exponent LLP, the majority investor of Spotlight Sports since 2016, had placed its racing and betting media asset ‘under starters orders‘  for a sale to be executed in …

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Mikkel Munch-Jacobsgaard to head Investor Relations at Bettor Collective

Better Collective has filled the position of Director of Investor Relations, appointing Mikkel Munch-Jacobsgaard to replace Christina Bastius Thomsen. The Danish digital sports media group detailed that Munch-Jacobsgaard – who will assume his new role on 1 June – has ‘followed Better Collective closely’ since the firm’s IPO in 2018. Munch-Jacobsgaard therefore has a deep understanding of Better Collective’s business, …

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Better Collective nets Futbin €105m takeover to expand esports media presence

Better Collective AS has moved to significantly enlarge its esports media presence by acquiring e-football gaming community Futbin and related assets for €105m in a cash and shares deal.  Registering 50 million monthly visits on its website, alongside a further three million daily actives on its proprietary app, Futbin is recognised as the leading online community and digital resource for players …

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Better Collective Spotlight: Revamping VegasInsider for a wider audience

In this month’s Better Collective Spotlight, Chris David, SVP of Operations & Marketing at Better Collective, talks all things VegasInsider and why the relaunched site will be focusing on users in both the offline and online gambling space. SBC: You recently decided to relaunch VegasInsider. What was the rationale behind this? CD: Due to continued growth of the brand within …

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