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Coming Home… Better Collective launches Danish version of SmartBets

Industry affiliate marketing specialist Better Collective, has announced the launch of ‘customizable odds comparison’ portal SmartBets for its home market of Denmark. The Danish launch of SmartBets sees Better Collective continue its multi-language strategy for the odds comparison portal, which currently services English, German and Italian versions. The latest version of SmartBets follows in the footsteps of its counterparts with ... Read More »

Betting on Football shows how to follow the leaders

Leaders PR - #bofcon2017

For high level sports betting staff looking for a crash course in leadership, SBC Events has lined up an eight-panel agenda on the first day of Betting on Football 2017, covering key industry topics such as self-regulation, match-fixing, investment, market consolidation, new brands in football betting and affiliate leaders. The Leadership Track is one of four main tracks across the ... Read More »

GIG, Better Collective, Easyodds and OLBG debate affiliate M&A at Betting on Football 2017

The CEO of Gaming Innovation Group (GIG), a M&A driver in the affiliate marketing arena, will be starring in the first day Affiliate Leaders panel at Betting on Football 2017. Group CEO Robin Eirik Reed will be discussing the M&A focused strategy for GIG, the relationship between bookmakers and affiliates, the scope for new market entrants and whether affiliates are ... Read More »

bettingexpert launches Smartbets Italia

SmartBets, German Language

Leading European sports betting bettingexpert has announced that it has launched an Italian language version of its Smartbets odds comparison site. bettingexpert (operated by Better Collective) continues its ambitions of expanding Smartbets into the leading Pan-European odds comparison portal, informing customers of the best bookmaker information and deals available. Italy represents Smartbets third market entry, following the launch of its ... Read More »

Thomas Hogenhaven – Better Collective – A SmartBets 2016

Thomas Hogenhaven is the Chief Product Officer at Better Collective. In another of our end of the year series, we spoke to Hogenhaven about the launch of SmartBets, big data, esports and innovation in betting.   SBC: Having launched in June in time for the Euros, how has the latter part of the year been for SmartBets, and what has ... Read More »

SmartBets from bettingexpert goes live with German version

SmartBets, German Language

The customisable odds comparison site from bettingexpert has marked the first in a series of planned expansions by going live with a German language version. SmartBets, which launched in June and was recently named Best New Affiliate Product at the SBC Awards, will announce four new language versions in January 2017. It allows punters to create a tailored dashboard around ... Read More »

Bet365 retains Best Bookmaker title at SBC Awards

Bet365 came out on top of its industry peers last night to take the SBC Bookmaker of the Year Award for the third year running. The Stoke-based outfit beat Unibet, Sky Bet, Pinnacle and 10bet to take the award, sponsored by Oddslife, which was voted on by industry professionals. Bet365 also picked up the gong for best Live Betting Product in ... Read More »

iGB Affiliate launches new event for the Nordic iGaming market

iGB Affiliate has responded to feedback from a survey of affiliates by announcing the launch of a new regional event focused on the Nordic iGaming market. The Nordic Affiliate Conference (NAC) will take place in Stockholm on April 7, 2017, and is expected to be very different to the larger exhibitions in London, Amsterdam and Berlin, with a stronger focus ... Read More »

Thomas Høgenhaven: Better Collective – Introducing SmartBets…

As the industry affiliate market reaches peak saturation, leading player acquisition firm Better Collective has launched new sports betting portal SBC speaks to with Better Collective Chief Product Officer Thomas Høgenhaven, on how the SmartBets portal will challenge the market by placing big data and user engagement at the heart of its operations. _____________________ SBC: This year Better Collective ... Read More »

How Trump defied the odds to reach the White House by SmartBets

As you may have heard by now, Donald Trump defied the odds to become the 45th President of the United States of America in the early hours of Tuesday morning. SmartBets tracked the Republican’s meteoric rise on election day. The customisable odds comparison site powered by has tracked every flicker of movement in the betting markets to illustrate exactly where the ... Read More »