Tag Archives: better collective

Better Collective Spotlight: Improving the user experience through personalised content

personalised

The launch of the new bettingexpert.com site has helped Better Collective to increase the user experience through personalised content for its users. Until recently, Better Collective’s betting-based education and tipster sites relied on more generic content, including emails, broken down by country to serve users with the correct odds in the right language. However, the “near two-year process” to create …

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Better Collective sanctions 4m share sale to fund M&A options

Issuing a corporate filing, the governance of Stockholm-listed Better Collective AS has confirmed its intention to sanction a direct issue of 4 million shares (9% of corporate equity) to secure funds for further M&A activity. Authorisation of the intended share sale was granted by Better Collective investors at the firm’s AGM on 25 April 2019, with the transaction made available …

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Better Collective Spotlight: Early signs of success for first Greek Bookmaker Awards

Greece

This month’s Better Collective Spotlight explores the “excellent opportunity” for Better Collective to build on the relationship it has with online bettors in Greece through launching the Greek Bookmaker Awards in partnership with Betarades. The 12-category awards night (23 January 2020) will be hosted by Betarades, a Better Collective-owned provider of sports insights and free betting tips in Greece. Better …

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Major industry players ‘honoured’ to be shortlisted for coveted SBC Awards

SBC Awards 2019

The SBC Awards 2019 ceremony is fast approaching and the shortlisted companies are eagerly awaiting one of the most prestigious events in the sports betting and igaming industry calendar.  The awards were originally founded to recognise the achievements of the companies driving innovation and growth in the gaming sector, and since their inception in 2014 have grown significantly both in …

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US acquisitions boost Better Collective balance sheet

Better Collective

Better Collective said acquisitions in the US and Sweden had positively impacted its total growth in Q3 2019 (1 July to 30 September) after posting record quarterly revenues of €17.13 million – up 54 per cent from €11.13 million in the corresponding period of 2018. The industry affiliate added that organic revenue growth was 25 per cent. EBITA before special …

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Efcharistó… Better Collective launches Greek Bookmaker Awards for 2020

Leading industry affiliate marketing publisher Better Collective AS has confirmed that it will launch a ‘Greek Bookmaker Awards’ show hosted by subsidiary Betarades on 23 January 2020. Confirming the event, Better Collective states that it seeks to ‘shine a light’ on the Greek market and further support its best bookmakers and wider stakeholders. The 12-category awards night will be hosted …

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From Niš to 150: Better Collective’s Serbian growth continues

Serbia

Better Collective has set a target of 150 employees in Serbia by the end of 2020 after opening new offices in downtown Niš. In the presence of the Ambassador of Denmark, H.E. Mr. Anders Christian Hougård, and the Mayor of Niš Darko Bulatovic, as well as numerous associates and friends, Better Collective opened the door to a new 2000 m2 office …

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Morten Andersen, Better Collective: Why iGaming businesses must do their homework to succeed in the US

Andersen

Morten Andersen, the all-time leader for number of games played in the National Football League (NFL), will be joining the Better Collective team in his role of Brand Ambassador at next week’s Global Gaming Expo (G2E) in Las Vegas. For the latest in the popular Better Collective Spotlight series, Andersen outlined his contribution to the company’s US mission, as well …

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Better Collective Spotlight: Turning US-Bookies.com into the ultimate resource for US sports bettors

Better Collective

Michael Hageman, US Content Manager at Better Collective, and Victor Klein, one of the firm’s SEO Leads, combine to outline key information about one of Better Collective’s flagship US assets, including how it is ready to ‘scale out’ as more states offer online sports betting and why applying ‘dynamic CTA’s’ is the next step. SBC: Can you start by giving …

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Better Collective backs Mindway AI to improve ‘early detection’ mechanisms

Moving to strengthen its multi-market compliance frameworks, Stockholm-listed Better Collective AS has acquired a 19.99% stake in Mindway AI. An intelligence solution developed specifically for igaming/betting incumbents, Mindway utilises advanced metrics and machine learnings to identify customers at risk of problem gambling and further segmenting vulnerable audiences. Updating investors, Better Collective governance confirms an investment of DKK 4 million (€540,000) …

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