Tag Archives: better collective

“Clear rules and market stability” – What regulation means for operators and affiliates in Greece

Greece has welcomed a new era which paves the way for strong market development and long-term investment, explained Kyriakos Fourniadis (pictured), Managing Director for Better Collective Greece and Romania – the division behind Betarades.gr. In the latest edition of the Better Collective Spotlight series, Fourniadis looks into his crystal ball to discuss how the new market structure might lead to …

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Better Collective maintains full-year guidance despite COVID headwinds

Better Collective is confident of maintaining its full year financial guidance despite facing significant headwinds as a result of COVID-19. Publishing its Q3 results, the sports betting media group noted that it is ‘cautiously’ expecting the remainder of 2020 and 2021 to be filled with sports and increased betting activity, allowing it to remain on track for fulfilling its full-year …

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Better Collective acquires two new platforms

Betting media group Better Collective has acquired two new platforms, zagranie.com and irishracing.com, in separate transactions. Poland-based sports betting brand zagranie.com was founded in 2017 and its acquisition expands Better Collective’s reach in the Polish market. In addition, the firm has also purchased established racing publisher irishracing.com. The site, which has covered Irish and British horseracing along with major international …

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Better Collective Spotlight: Thinking beyond the classic affiliate user journey

Better Collective

In this month’s Better Collective Spotlight we had a chat with Edward Fowler (pictured), Marketing Technology Lead at Better Collective, to discuss the future of omnichannel marketing, and to gain a better understanding of how the company utilises it for US facing sports betting information site VegasInsider.com. SBC: Better Collective has developed massively in recent years. Can you give a …

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Campeón Gaming Partners: The story behind the success

Campeón

It hasn’t been plain sailing for iGaming affiliates of late, yet Campeón Gaming Partners (CGP) has bucked the trend by recording growth in customer registration of 258.6% from the first half of 2018 to now, and passing €5 million in commission paid to affiliates across the same period. In conversation with SBC News, the company’s affiliates and partnerships manager Andreza …

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Better Collective Spotlight: Staying on top of the tech game through QA mindset change

QA

For the latest Better Collective Spotlight on SBC News, we delve into the quality assurance (QA) work behind the scenes at Better Collective, helping popular platforms such as bettingexpert.com to work as efficiently as possible. Toms Jurjaks, Head of QA at Better Collective (pictured), explains more about how the company’s products benefit from these processes, why it’s so important in …

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Better Collective finalises Atemi takeover in £40m deal

Better Collective has completed a ‘major strategic move’ after confirming that it has completed the acquisition of igaming lead generation specialist Atemi Group. The acquisition has been valued at approximately £40 million, of which £32.5 million is paid upfront at closing. This will be done via a combination of £27.8 million in cash and £4.7 million in Better Collective shares …

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Better Collective cautious on quick recovery as COVID drags growth momentum

Better Collective

Better Collective has highlighted the strength of its digital business model in mitigating the impacts of COVID-19, as widespread sporting cancellations hindered performance during Q2. This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here. Publishing its interim results for the period 1 April – 30 June, Better Collective noted a 4% decline …

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Better Collective Spotlight: How Betarades.gr is driving engagement through YouTube

For this month’s Better Collective spotlight, SBC had a chat with Kyriakos Fourniadis, Director Greece & Romania and Theo Riganis, Director of Thessaloniki from Better Collective’s Greek flagship brand Betarades.gr, to discuss the ways the brand utilises YouTube talk shows, and how this helps drive engagement and retention. The Betarades.gr brand has accrued a large social media presence over the …

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Bettingexpert crowns TheTrollmanSha World Tipster Champion 

Sports betting tipster social network Bettingexpert.com has crowned TheTrollmanSha as its World Tipster Champion 2020, with the Italian winning €10,000. The annual event was created by bettingexpert to reward top tipsters within the community. Taking place from July 1 2019 – June 30 2020, TheTrollmanSha provided over 14,000 tips and was the best to guess the outcome of sporting events …

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