Tag Archives: betsson

Betsson has been named an official sponsor of the International Handball Federation’s (IHF) Women’s World Championship 2023. The deal will see the Swedish operator’s branding featured on LED screens throughout the arenas that will stage games. Betsson PR Manager, Robin Olenius, said: “This sponsorship aligns with our commitment to promoting and supporting women’s sports. We hope that through our support …

Light & Wonder has built on its long-standing relationship with Betsson Group in order to reach new markets globally. The deal, said to be ‘opening a window of exciting new opportunities’, will ensure a continuation of Light & Wonder and various third-party content made available via the OPENGAMING System (OGS). It also gives the European operator a ‘significant increase’ in …

PA Betting Services (PABS) and Betsson have formed a new agreement for the supply of horse racing content into its online sportsbooks. The Nasdaq Stockholm-listed operator will receive editorial content for domestic horse racing, including race verdicts, comments, and tips delivered through PABS’ distribution platform.  Keiron Muir, Account Director at PA Betting Services, stated: ”We are pleased to be the …

Betsson has become the official title sponsor of the A1 Padel Swedish Master tournament, which is taking place between 10-16 July. The Halmstad-based competition offers a prize pool of one million SEK (€86.5k / £74k), and involves top-ranked players such as Maximiliano Arce and Franco Dal Bianco, as well as Leo “Tolito” Aguirre. A1 Padel, formerly known as APT, was …

Betsson AB has secured its biggest marketing commitment for the Argentine market, becoming the principal shirt sponsor of Boca Juniors. This weekend, Argentine news sources reported that Betsson had agreed to definitive terms to become Chief Sponsor of Boca, whose matchday shirt has been sponsor-less since July 2022. Local news sources reported that Betsson will pay $7.5m to place its …

SIS (Sports Information Services) has linked with Betsson to supply its esports betting product, Competitive Gaming. The Swedish online gambling company has now integrated UK-headquartered SIS’ full end-to-end solution ‘with integrity at its core’, the pair asserted. The latest agreement aims to enhance SIS’ presence as a supplier in the esports betting space. Dave Richardson, Commercial Manager for UK and …

The board of Betsson AB has disclosed this morning that it has secured definitive terms to acquire Belgium sportsbook and casino brand betFIRST in a €120m cash offer.  Deal terms have been agreed with betFIRST Group, as Betsson AB takes a podium position in the Belgium igaming marketplace. The up-front consideration for the acquisition is set at €117m, which is …

Regulus Partners casts its eyes to Nordic affairs, where two recent legal judgements portray a fragmented future for European gambling’s most lucrative marketplace… Two court cases decided last week affirm our view that Nordic grey markets are fast approaching some form of regulatory clarity. While Betsson won its case in Finland, Kindred lost in Norway, with the court ordering that …

Betsafe has extended its links with the Lithuanian Basketball Federation (LKF) as a long standing partner and main sponsor of the it’s men’s national team. The Betsson-owned operator will support the team as they participate in the FIBA Basketball World Cup, which will take place in Japan, Indonesia, and the Philippines from 25 August – 10 September.  During the tournament, …

Betsson is set to appear on the kits of Argentinian football team, Racing Club de Avellaneda, for the 2023-24 season.  The operator’s branding will appear on the upper back of both the men’s and women’s teams next season for all local and international matches.  Betsson Group’s CEO, Jesper Svensson, described the partnership as a solid opportunity to ‘further position the …