Betsson has been named the official sportsbook provider for online gaming operator Bethard.
Described as having an array of licences across multiple European jurisdictions, Bethard selected Betsson as the sole provider of fully managed sportsbook services for its ‘diverse player base across key markets’, including Sweden, Ireland and Malta.
Jesper Svensson, CEO Betsson Operations, commented: “We are delighted to be chosen as the preferred sportsbook provider for Bethard.
“This partnership was initiated based on our shared commitment to delivering unparalleled player experiences and exciting sports betting opportunities across our markets.”
The Stockholm-listed group’s sportsbook product was officially launched last week with Bethard in Sweden and Ireland, after what was highlighted as a ‘seamless integration process’.
“When we were looking at options to take our sportsbook offering to the next level it was an obvious choice to select Betsson as our partner,” added Managing Director of Bethard, Frank Heinänen.
“They have years of experience in tens of markets and their cutting-edge platform is constantly being updated, and we can benefit out of that.
“The switch to their platform was easy and their team supported us throughout every step. I am extremely optimistic that this deal will have a positive impact on our operations and on our customers.”
The news follows a busy August for Betsson, after it announced the strengthening of its partnership with BETER, the introduction of its new advertising campaign ‘A bet makes the difference’, as well as launching in the Danish market, to name a few.