Betsson AB is closely monitoring the fast-track of a Federal Bill in Argentina, which aims to ban advertising and sponsorship for online gambling and sports betting. The Bill, recently approved by the Chamber of Deputies last week, is now under review in the Senate to impose federal laws on gambling advertising and sponsorships. The legislation seeks to prohibit gambling advertising …
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ARG Deputies approve Federal Bill to ban gambling advertising & sponsorships
The Chamber of Deputies of Argentina has approved a Federal Bill to ban online gambling and sports betting advertising across all Argentine provinces. The Bill was fast-tracked to the Lower House on 21 November and was approved yesterday by deputies, with 139 votes in favour, 36 against, and 59 abstentions. Articles cite that the Bill aims to “prevent cyber gambling …
Read More »Betsson’s Greek basketball team sponsorship enters fourth season
Betsson is continuing its role of main sponsor at AEK Betsson BC for the fourth consecutive season. The renewed agreement solidifies the operator’s ongoing commitment to supporting the basketball team across both Greek and European competitions. Thanos Marinos, Managing Director of Betsson Greece, commented: “We are proud to continue our partnership with AEK Betsson BC for the fourth consecutive season …
Read More »Betsson ends US B2C business but remains open for B2B Ventures
Betsson AB has discontinued its US B2C brand but maintains that its B2B sportsbook technology services remain open and actively seeking North American partners. The Stockholm-listed gambling group launched its Betsafe brand in Colorado in March 2022 through a state partnership with the Dostal Alley Casino. At the time, Betsson’s leadership noted that it had chosen to soft-launch Betsafe in …
Read More »Betsson to ‘enrich’ Premier Padel as latest sponsor
Betsson has announced a new global betting sponsorship with Premier Padel. As part of this multi-year agreement with the official professional padel tour, the operator aims to be a dedicated sponsor in offering a wide range of padel odds and also ‘enriching the overall experience’. Ronni Hartvig, Chief Commercial Officer of Betsson Group, said: “We are probably the most dedicated …
Read More »Betsson acquires FDJ’s Sporting Solutions to advance Sportsbook independence
Betsson AB has confirmed the acquisition of Sporting Solutions to advance the pricing and risk management capabilities of its B2C and B2B sportsbook offerings. Announcing its second acquisition of 2024, Betsson has agreed terms to acquire the heritage sportsbook solutions provider from French national lottery operator Groupe Française des Jeux (FDJ) for an undisclosed sum. Deal notes cited: “The integration …
Read More »Betsson signs René Higuita as Colombian Ambassador
Betsson Group has unveiled former Colombian goalkeeper René Higuita as a brand ambassador in a move to further strengthen its presence in LatAm. Higuita joins several other former South American footballers as an ambassador of the betting firm, such as Iván Zamorano, Paolo Guerrero, Mario Yepes, Zé Roberto, and Nolberto Solano. This initiative aligns with the Group’s recent sponsorship deals in the region, where they have partnered with …
Read More »Betsson clears interim high targets on EE and LatAm growth
Betsson AB boasts stellar interim trading, achieving record results matched against peak comparatives. Publishing its H1 2024 accounts, the Stockholm-listed online gambling group achieved ‘record high’ group revenues of €520m, up 13% on interim 2023 results of €459m. Peak revenue reflects Betsson achieving consecutive ‘record high’ Q2 revenues of €272m, up 15% on corresponding 2023 income of €237m. Matched against …
Read More »Betsson orders GiG to repower Inkabet for new Peru market
Gaming Innovation Group (GiG) will lead the platform supply for Inkabet, Peru’s top online sportsbook brand, enabling its expansion into new South American markets. Betsson AB, the owner of Inkabet and technology partner of GiG since 2020, announced the partnership. Betsson acquired Inkabet in 2021 for $25m to strengthen its South American portfolio. GiG will upgrade Inkabet’s platform and operating …
Read More »Betsson sponsors second Nordic tennis tournament
Betsson has become the official betting partner of Swedish ATP tennis tournament Nordea Open. Taking place from 15-21 July in Båstad, Sweden, the classic clay tournament, previously called the Swedish Open, will this year host prominent players such as the world No. 1 ranked Jannik Sinner and the king of clay, Rafael Nadal. The Swedish Open is among the oldest …
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