Tag Archives: betsson

Keeping up the pace on its Greek marketing strategy, Betsson has signed an agreement with the Hellenic Football Federation (HFF) to become title sponsor of the Greek Cup. The flagship sportsbook brand of the Stockholm-listed, Malta-based international betting operator Betsson Group, Betsson has been active in Greece since 2011 and was one of the first to gain a licence under …

StarCasinò Sport has been revealed as the new kit sponsor of SS Juve Stabia for the 2023/24 season.  The deal sees Betsson Group-owned sports entertainment site further strengthen its presence in southern Italy, after previously becoming a partner of SSC Napoli in Serie A, Palermo FC in Serie B and ACR Messina in Serie C. Stefano Tino, Managing Director of …

Betsson AB has demonstrated great strength in its recent marketing strategies, utilising geo-targeting, age-gating technology, and more – resulting in the firm taking home the Marketing Campaign of the Year Award at SBC Summit Barcelona 2023. The group’s ‘Engaging Fans Beyond the Final Whistle’ recognised the unique scheduling of the 2022 Qatar World Cup, whilst leveraging its partnership with the …

Betsson AB experienced a broadly successful third quarter of the year, with revenue growth throughout most geographic segments across both betting and casino verticals, albeit with the exception of the Nordics. Group-wide revenue rose 19% to €238m (Q3 2022: €200m) and EBITDA by 42% to €69m (€49m) with an accompanying margin of 29% (24%). This performance drove gross profit of …

Betsson has extended its sponsorship of Greek Basketball League team, AEK BC, in a further expansion of its sports marketing efforts in the country.  As the collaboration enters its third consecutive season, the Nasdaq-listed online gambling company will remain on the front of the team’s kit as the club marks 100 years of activity. Significantly, AEK BC has also revealed …

Chile’s National Association of Professional Football (ANFP) has abandoned its principal partnership with Betsson AB. which will no longer serve as title sponsor of the Campeonato Nacional.  Yesterday, ANFP informed national media of the conclusion of Betsson’s contract as principal sponsor of Chilean football, effective from 15 October. Agreed in 2022 for a reported $8m, the deal has seen Betsson …

Betsson AB will enter the French sports betting market in the fourth quarter of 2023 trading. This morning, the Stockholm-listed online gambling group announced that it had secured a French license granted by l’Autorité Nationale des Jeux (ANJ). The approval allows the group to launch its flagship Betsson brand in partnership via a ‘local joint venture’. Updating investors, CEO Pontus …

The government of Chile has ordered sporting bodies and organisations to abide by the ruling of the Supreme Court related to the current legal status of online gambling activities. Though government agencies are in the process of finalising a legislative framework to launch Chile’s regulated online gambling marketplace, in September a Supreme Court judgement upheld a challenge by state-owned lottery …

Norway’s Gambling Authority Lottstift has issued an update regarding the discontinuation of ‘illegal’ gambling operations and hinted at a strengthening of its powers next year. The regulator specifically outlined Betsson, ComeOn Group, bet365 and Kindred as the four most prominent firms which it states are scaling down their operations in Norway after being subject to its investigations. In the case …

Gaming Innovation Group (GiG) has now made its casino platform live in Serbia through Betsson’s brand, Rizk.  As GiG makes its debut launch in the Balkan country, the news follows an announcement in June of a similar launch for Rizk in Germany after approval from the Gluecksspiel (GGL). The latest expansion builds on a partnership that has grown to now …