Betsson attracts ‘new demographic of players’ in enhanced BETER deal

BETER has announced the strengthening of its partnership with Nasdaq-listed gambling operator Betsson Group.

The deal, which was facilitated through BETBAZAR – a platform connecting operators and creators – will provide Betsson with esports odds feed and in-house ESportsBattle tournaments for CS:GO and Dota2.

This is in addition to the ebasketball, efootball, ehockey and Setka Cup table tennis tournaments that BETER had previously provided, and will be available to Betsson’s multiple B2C brands and B2B partners.

Max Sevostianov, Chief Commercial Officer at BETBAZAR, said: “This deal is the result of a year’s hard work between all three parties and we’re delighted with the fantastic roadmap we’ve created with Betsson for this expanded integration. 

“We can’t wait to see these products go live on the Betsson platform and believe they’ll be absolutely key in helping them attract a new demographic of player.”

In detail, the partnership will now enable Betsson to provide its players with odds on over 25,000 live events across more than 450 tournaments per year, further improving its esports coverage.

Also, its clients will get access to the whole ESportsBattle disciplines, which BETER provides with 24/7 live streaming, live data and odds within more than 33,000 events each month.

“BETER has developed a broad portfolio of top-quality esports products that draw in the biggest operators in the business,” added Evgeniy Bekker, Esports General Manager at BETER.

“Once they start working with us, it’s common for customers to want to add more of our products to their offering to maximise the potential they provide – and we’re delighted that Betsson has also chosen to do likewise.  

“Esports betting continues to grow at pace and it’s great to see such an established sportsbook operator taking steps to improve its esports offering to players. 

“We’re looking forward to a fruitful extended partnership with Betsson that should also act as a signal to other operators that they need to unlock esports’ potential and offer their players a comprehensive selection of markets, odds and experiences.”

Betsson has operations in Europe and South America through its BetSafe and NordicBet holdings and its flagship Betsson brand, among others.

This week, the company also announced that it had expanded its presence in Denmark by launching the titular Betsson sportsbook in the local market, boosting its standing in the country to two brands.

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