Tag Archives: Beter

Yori Arami, BETER: catering for a new generation of players

Since the pandemic, the interest and demand for fast sports content has shown no signs of slowing down. Instead, new generations of bettors are showing an interest in the vertical, according to BETER’s Chief Revenue Officer Yori Arami. Speaking to SBC News, Arami expressed his confidence in the fact that while there is a “long journey ahead”, BETER has “all …

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BETER expands transparency and integrity efforts across live events

Betting and gaming solutions supplier BETER has extended the scope of its integrity and transparency operations covering its live events.  Strengthening of such measures will cover the Setka Cup and ESportsBattle tournaments, with the company’s policies developed in line with the standards of the International Olympic Committee (IOC) and other international sports bodies.  “The utmost reliability of tournaments and principles …

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Betting industry Ukraine solidarity continues as Pragmatic Play donates £100k

As support for the Ukrainian public continues to pour in from a range of industries, including betting and gaming, Pragmatic Play has announced a new contribution. The igaming and sportsbook solutions provider revealed today that it is donating £100,000 to the Red Cross’ Red Crescent Movement response appeal, with all funds channelled towards humanitarian causes in Ukraine.  In particular, the …

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Gal Ehrlich, BETER: I have every confidence Ukraine will bounce back stronger than ever

With a large portion of the BETER team based in Ukraine, it was a top priority for CEO Gal Ehrlich to ensure that his employees were evacuated to safety. Preparations for this evacuation, he told SBC News, began months ago as the company enacted an ‘insurance’ strategy to make sure it was best prepared for any situation. Ehrlich highlighted that …

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Gaming Industry For Ukraine secures £190k in donations

The gambling industry’s fundraiser to support the Ukrainian public, Gaming Industry for Ukraine, has made strides towards achieving its £250,000 target. Issuing an update this morning, the initiative – which provides financial backing to the Choose Love charity’s Ukraine Crisis Fundraiser – detailed that it has secured £190,000 in donations from betting operators in the past week.  Companies to have …

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Aspire Global and BETER terminate Russian business relationships

Aspire Global has made the decision to close its contract with Sports Lotteries LLC, the operator of the Russian National Lottery, whilst BETER has also ended its business relationships in the country. The Malta-based sports betting and gaming software provider has cited ‘a different business view’ to Sports Lotteries as its primary motivation behind the partnership termination. However, amid widespread …

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BETER scales up Efootball product with ECF distribution deal

BETER has expanded its Efootball offering by signing an exclusive distribution agreement with Esports Content Factory (ECF). As a result of the partnership, BETER will bolster its Efootball markets coverage with  “up to 15,000 events per month”,  adding significant depth to the content it supplies.  “We are confident that Efootball will continue to play a key role in the gaming …

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Yori Arami to coordinate BETER market expansion as CRO

BETER has appointed a new Chief Revenue Officer to oversee its market expansion ambitions for 2022, with Yori Arami stepping in to the role. Detailing that the appointment is reflective of the company’s growth roadmap, BETER has described the new hire’s ‘commercial acumen’ as ‘instrumental’ for its expansion plans and to establish itself as the ‘supplier of choice’ for next-gen …

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JKR announces new year rebranding to reflect shifting strategy

In recognition of its enhanced commercial scope, JKR Investment Group has announced new branding including a ‘refreshed logo’, corporate colours and visual elements, going into 2022. The group has undergone a shift in its strategy in recent years, having initially focused on the entertainment sector but now looking into new economic segments, including the betting and gaming industry. Notable investments …

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