Tag Archives: Beter

BETER Live has announced a rebrand to become ICONIC21 following its recent separation from the BETER Group.  The live betting solutions provider emphasised that it will deploy its own vision with a sharpened focus as it continues its growth strategy. Now operating independently, the business will continue to manage all aspects of operations internally.   It has promised to ‘take this …

Betting content and data provider BETER has enhanced its partnership with esports data platform GRID to include optimised data visualisation. To advance its esports betting offering further, BETER will leverage GRID’s visualisation widgets such as The Map Winner Prediction Tracker, Series Scoreboard, LiveLog, and Comparison Widgets, as well as the newly-released GRID Stats Widget that has customisable stats like win …

Beter has announced a deal with Codere which will now access the provider’s ESportsBattle tournament offerings. Codere, with its market presence in both LatAm and Spain, will now integrate Beter’s eFootball and eBasketball offerings as it looks to further enhance its own customer offerings.  Beter CEO, Gal Ehrlich, said: “We are delighted to add Codere to our growing roster of …

Holding universal appeal is certainly not an ambition that comes laced with simplicity, however, for Bayes Esports, this is the exact vision that drives its Live Odds marketplace as it looks to be a crucial connection between suppliers and operators. Fresh off the back of new partners and customers, the product continues to elevate its appeal as the company looks …

BETER Live has announced the appointment of Alina Mihaela Popa as its new Chief Commercial Officer.  Popa – who brings almost a decade of industry experience – joins the live content provider as the company continues to ‘scale at pace’, with new products, market launches and operator partnerships set for the coming months.  She said on her new role: “I …

BETER has announced a partnership with Sporty Group, owner of the SportyBet brand and platform. The betting content and data provider will supply its in-house Setka Cup table tennis and ESportsBattle tournaments to SportyBet’s players, with the latter initially including eFootball and eBasketball, with eHockey and CS2 to follow. Gal Ehrlich, CEO of BETER, commented: “We see huge potential for …

Bayes Esports has announced a multi-year partnership extension with betting content and data provider BETER. The expansion sees BETER gain access to Bayes Esports’ visualisation tools and adds a significant amount of premium coverage of CS2 and Dota 2 esports matches to its portfolio. Alongside the distribution deal, the esports supplier is adding more BETER odds to its marketplace, providing …

BETER has announced a new content partnership with Romanian operator Superbet. Facilitated by igaming marketplace Betbazar, the deal will provide Superbet with the provider’s proprietary sports and esports betting solutions. This includes ESportsBattle tournaments covering eBasketball, eFootball, eHockey, and CS2, as well as Setka Cup table tennis tournaments. Ivan Gojic, Head of Risk, Strategic Partnerships and InPlay Trading at Superbet, …

BETER has quickly become one of the most in-demand providers of fast-paced betting content and data in the market. Through its sports and esports divisions, it offers live streams, data, and odds across hundreds of thousands of events each year, all managed in-house. To learn more about how the company is assisting operators in engaging next-gen bettors through its content, …

Betting and live casino data provider BETER has signed online betting firm Novibet as a partner to expand its global client portfolio. Mediated by B2B igaming marketplace Betbazar, the deal will see Novibet gain access to BETER’s offering of sports and esports content, which includes the proprietary Setka Cup table tennis platform together with the ESportsBattle tournaments that encompass eFootball, …