BETER has appointed a new Chief Revenue Officer to oversee its market expansion ambitions for 2022, with Yori Arami stepping in to the role. Detailing that the appointment is reflective of the company’s growth roadmap, BETER has described the new hire’s ‘commercial acumen’ as ‘instrumental’ for its expansion plans and to establish itself as the ‘supplier of choice’ for next-gen …
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In recognition of its enhanced commercial scope, JKR Investment Group has announced new branding including a ‘refreshed logo’, corporate colours and visual elements, going into 2022. The group has undergone a shift in its strategy in recent years, having initially focused on the entertainment sector but now looking into new economic segments, including the betting and gaming industry. Notable investments …
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Roulette, Blackjack, Top Card and Baccarat will be the first four live casino games released as part of the new BETER Live product. BETER said its first selection of live casino games will “kick start its journey to becoming a major provider of dynamic, innovative live casino products”. Set to go live during December ahead of the festive period, the …
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A significant upgrade for its data services, a new product to transform the Live Casino space and a doubling of the sports events covered by the Setka Cup. It’s all part of the repositioning at BETER, led by CEO Gal Ehrlich, as it looks to become a content ‘powerhouse’- particularly for esports – in the new era of betting. SBC: Talk …
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BETER has integrated on-court table tennis players’ heart rate data into its Setka Cup offering with the aim of strengthening customer engagement and boosting incremental revenue for clients. In-game monitors are used to track and analyse the heart rate levels of table tennis players competing in the tournament in order to track in-game performance and recovery rates and deliver ‘an …
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Tetiana Vozniuk (pictured, below), Investment Manager in JKR Investment Group, gives her view on why investors must step up and take more of a global approach towards diversity, rather than inciting a ‘tug of war’ between genders. It seems as if the gender equality issue has been on top in media and society for the past couple of years. And …
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Betbazar has agreed to supply products from its exclusive partner BETER to Altenar’s clients across Latin America and Europe. The next-gen products, Betbazar said, will be integrated in “less than a month” and will include the provision of BETER’s EsportsBattle Football as well as its Table Tennis Setka Cup Tournaments. Alex Iaroshenko, CEO at Betbazar, said: “This is an incredibly …
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BETER has carried out a significant overhaul of its content and data services as it seeks to match the demand “for a new era of betting”. As a result, BETER will revamp its multiple live API feeds spanning sports, esports, gaming and live casino to ensure that clients will be supported by “the most reliable supplier available”. “We’re here to …
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BETER believes it is ready to transform the live casino vertical through the launch of its latest product, BETER Live. Established with a mission to provide the best selection of high-tech, entertainment-first gaming experiences available in the live casino space, BETER wants to surpass the expectations of the ‘new generation of player’. Led by Anna Vikmane, a veteran of both …
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2020 was a tipping point for the fast-betting and commercial sports performance in the absence of a regular sports schedule due to the Covid-19 pandemic. Despite seeing strong rates of growth throughout the pandemic, fast betting within the esports sector has continued to grow throughout 2021 as highlighted by Gal Ehrlich, CEO of BETER. Giving a presentation at the recent …
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