Tag Archives: Beter

Yori Arami to coordinate BETER market expansion as CRO

BETER has appointed a new Chief Revenue Officer to oversee its market expansion ambitions for 2022, with Yori Arami stepping in to the role. Detailing that the appointment is reflective of the company’s growth roadmap, BETER has described the new hire’s ‘commercial acumen’ as ‘instrumental’ for its expansion plans and to establish itself as the ‘supplier of choice’ for next-gen …

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JKR announces new year rebranding to reflect shifting strategy

In recognition of its enhanced commercial scope, JKR Investment Group has announced new branding including a ‘refreshed logo’, corporate colours and visual elements, going into 2022. The group has undergone a shift in its strategy in recent years, having initially focused on the entertainment sector but now looking into new economic segments, including the betting and gaming industry. Notable investments …

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BETER integrates heart rate monitoring into Setka Cup

BETER has integrated on-court table tennis players’ heart rate data into its Setka Cup offering with the aim of strengthening customer engagement and boosting incremental revenue for clients.  In-game monitors are used to track and analyse the heart rate levels of table tennis players competing in the tournament in order to track in-game performance and recovery rates and deliver ‘an …

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Betbazar partners with Altenar in product distribution deal

Betbazar has agreed to supply products from its exclusive partner BETER to Altenar’s clients across Latin America and Europe. The next-gen products, Betbazar said, will be integrated in “less than a month” and will include the provision of BETER’s EsportsBattle Football as well as its Table Tennis Setka Cup Tournaments. Alex Iaroshenko, CEO at Betbazar, said: “This is an incredibly …

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BETER carries out strategic makeover to engage next-generation audiences

BETER has carried out a significant overhaul of its content and data services as it seeks to match the demand “for a new era of betting”. As a result, BETER will revamp its multiple live API feeds spanning sports, esports, gaming and live casino to ensure that clients will be supported by “the most reliable supplier available”. “We’re here to …

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Anna Vikmane to drive new live casino era through BETER Live


BETER believes it is ready to transform the live casino vertical through the launch of its latest product, BETER Live. Established with a mission to provide the best selection of high-tech, entertainment-first gaming experiences available in the live casino space, BETER wants to surpass the expectations of the ‘new generation of player’. Led by Anna Vikmane, a veteran of both …

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Gal Ehrlich, BETER: Fast betting content is complementary to traditional sports and esports events

Gal Ehrlich, CEO of BETER

2020 was a tipping point for the fast-betting and commercial sports performance in the absence of a regular sports schedule due to the Covid-19 pandemic. Despite seeing strong rates of growth throughout the pandemic, fast betting within the esports sector has continued to grow throughout 2021 as highlighted by Gal Ehrlich, CEO of BETER. Giving a presentation at the recent …

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