SBC News BETER and GRID add esports data visualisation to expanded partnership

BETER and GRID add esports data visualisation to expanded partnership

Betting content and data provider BETER has enhanced its partnership with esports data platform GRID to include optimised data visualisation.

To advance its esports betting offering further, BETER will leverage GRID’s visualisation widgets such as The Map Winner Prediction Tracker, Series Scoreboard, LiveLog, and Comparison Widgets, as well as the newly-released GRID Stats Widget that has customisable stats like win rate, damage per round and first five kills.

Chuck Robinson, Chief Revenue Officer at BETER, said: “We are excited to expand our partnership with GRID, bringing advanced data visualisations to our esports offering. This collaboration allows us to offer our partners’ customers a more immersive and engaging betting experience, helping them interact with esports on a whole new level. 

“By leveraging GRID’s real-time data and customizable widgets with comprehensive statistics, we’re setting a new standard in the betting landscape, ensuring that BETER continues to lead the way in innovative esports betting solutions.”

GRID stated that its widgets are created as an entirely universal tool for data visualisation across all esports content, with the data visualisation integration increasing bettors’ understanding and knowledge of the game at hand. 

Mikael Westerling, Chief Sales Officer at GRID, added: “Together with BETER, we share a common vision for how the esports betting experience should be designed—immersive, authentic, interactive, and powered by official data. 

“Data is a powerful tool for storytelling, and the GRID widgets are designed to make esports content more accessible to new fans while deepening engagement with existing audiences. 

“By providing real-time, actionable insights directly from the game server to BETER, we deliver a next-level experience that truly resonates with the esports community.”

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