SBC News Voice of the Sports Betting Industry
Bayes Esports has announced a multi-year partnership extension with betting content and data provider BETER.
The expansion sees BETER gain access to Bayes Esports’ visualisation tools and adds a significant amount of premium coverage of CS2 and Dota 2 esports matches to its portfolio.
Alongside the distribution deal, the esports supplier is adding more BETER odds to its marketplace, providing customers with more choice when selecting an odds provider.
Evgeniy Bekker, Esports General Manager at BETER, said: “We are pleased to extend our longstanding and reliable partnership with Bayes Esports. They have proven themselves as a dependable data partner, which is why we have taken the decision to extend our collaboration.
“Our partnership will enable both parties to continue offering top-quality odds and betting services, providing customers with more choice and flexibility.
“This partnership extension is the next step in BETER’s global strategy to utilise official data in order to provide customers with the highest uptime on the market and better engagement.”
The new enhanced visualisation tools are powered by official live data, and with a focus on delivering the best esports betting experience, BETER can now offer its customers Bayes Video for Bettors to further enhance platform engagement and boost user retention.
Meanwhile, BETER gains access to Bayes Esports expanded coverage of over 1,000 top tier matches including new content and game title additions.
“BETER are experts in their field of providing betting services, so we are thrilled to have them onboard as a strategic partner,” added Amir Mirzaee, Co-CEO and Managing Director at Bayes Esports.
“Our offerings are complementary to one another, enabling us to provide enhanced esports solutions to the market.
“This collaboration reflects our joint commitment to elevating industry standards and strengthening the integrity of the esports ecosystem.”
The pair continue to build on their partnership, like in 2022 when BETER agreed to supply esports odds to the company’s new BODEX platform. The partners originally linked up in 2021.
