SBC News Voice of the Sports Betting Industry
Betting and live casino data provider BETER has signed online betting firm Novibet as a partner to expand its global client portfolio.
Mediated by B2B igaming marketplace Betbazar, the deal will see Novibet gain access to BETER’s offering of sports and esports content, which includes the proprietary Setka Cup table tennis platform together with the ESportsBattle tournaments that encompass eFootball, eBasketball, eHockey and CS2.
Thanos Gkiokas, Director of Sportsbook at Novibet, said: “We are committed to providing our players with the best sports and esports betting experience in the market and to do that, we have to team up with premium content providers and we couldn’t ask for a better partner than BETER.
“It sits at the cutting edge to offer fast-betting content that hits the mark with a range of player audiences and sports fans. This is a very important partnership for us, and one that strengthens Novibet’s position as a top destination for sports and esports betting.”
Novibet will also receive additional access to an esports odds feed, as well as the BSKT Cup league and the Ping Pong Point offerings, which are the latest addition to BETER’s suite of live tournaments.
Gal Ehrlich, CEO at BETER, added: “Novibet is an established, high-calibre gaming tech company and we are thrilled to see our leading sports and esports content added to its offering to players.
“From day one, we have focused on providing fast betting experiences to bettors as this is the content they want to engage with. That we offer this across sports through products such as the Setka Cup and esports with our ESportsBattle brand has made us a must-have partner.
“We are confident that Novibet players will enjoy the unique betting experience our content provides and that once they have tried it for the first time, they will keep coming back for more.”
Novibet has recently been pushing to diversify its audience by setting off towards new markets away from Europe.
George Athanasopoulos, Novibet’s CEO, recently spoke with SBC News about what that international journey entails, as well as the high points of the company in 2023.
